To sum up the problem, a television set does not have near the resolution of a computer monitor. Therefore any graphic slides created on a computer must be large enough to make the conversion to video. Here are some tips on how to create or modify such graphics:
- All horizontal lines should be 1.5 points OR MORE in width if possible. In fact, all lines should be as wide as possible, but horizontal lines shimmer if they are too thin.
- Using the ruler tool, be sure that everything on screen is at least 1″ from the four edges.
- Text should be BOLD and 20 points or larger if possible. 16 is readable, but not very…..
- Text should have edges. For all but black backgrounds, use a black edge. Do not use the “S” button at the top near the “bold” and “italics” button. Instead, use the drawing toolbar (this can be opened by going to “tools” and “customize.”) From there go to “shadow settings” and open that toolbar. Be sure the shadow on/off button is on for EACH TIME and select the black background on the far right icon. Don’t use too much of an offset — the center icons can adjust how much you give it. We suggest you put shadow below and to the right of the letters. If you do have a black background on your slides, use gray as your shadow color.
- Use red sparingly. It is not a video-friendly color, as it tends to bleed, especially when viewed on a monitor rather than a computer screen.
If you have no time to develop your video marketing strategy, the following is a useful time management tool.
It produces extraordinary results. It will help you stay on track and free up time so you can eliminate the issue where you have no time to work on that all-important video marketing strategy. Creating this strategy is critical as more and more of your potential clients want to watch videos to see what you have to offer.
You will also be doing the other important things in your business that often fall through the cracks.
If you are actually like me, you’ve got so many things to do, that you forget fifty percent of them. But I’ve got an approach that works nicely…
I created periodic alerts on my mobile phone to remind me to carry out these tasks.
For instance, at Penrose Productions we too need to work on our video marketing strategy. That’s a primary way we communicate who and what we are as a company. So once a week I get a notice to devote 60 minutes to working on whatever aspect of the strategy most applies. This definitely helps overcome the “no time to promote your business” issue.
So, you can obviously use this technique to set aside time to work on your video marketing strategy.
I also set up notifications to help remind me of my “to-do” stuff for both personal and promote your business.This might include exercising, making a date with my wife, testing a new method I have recently read about or reading research into web statistics. And of course, working on our company’s online video marketing strategy.
So Here’s How You Can Gain The Most From This Technique:
Make a checklist of all the little items that tend to escape your memory and/or fall through the gaps, plus those things that pop into your brain at random times.
Pick the ones that have the most important for you. Only you can set the priorities, after all. For example, marketing, selling, finding new vendors, creating brand new goods to promote, searching for new clients to interview; your schedule may differ. These must be key concerns for you so that you do not neglect them. Naturally, we urge you to add “create an online video marketing strategy” to the list.