Selecting your location for optimal lighting and audio quality…

One consistent rule in shooting with a video camera is that we can deliver just about any look and sound you want — if you are willing to throw enough money at it.

From a practical point of view, the decision becomes one of trade-offs: is the shot worth the time (and money!) required to make it presentable and believable for the final production? This applies to location selection. Careful consideration to lighting and sound must be made in order to produce professional quality results when shooting with a video camera.

Who wouldn’t want a beautiful bright window in the shot? shoot in front of window

Well, in production terms, bright windows may create severe lighting challenges. Since daylight is generally brighter than interior lighting and has a different color temperature, it may tend to wash out or even alter the skin tone of your subject. A quality lighting professional and an expert make-up artist would be invaluable in this situation!

Boy those lights are hot! Air-conditioning anyone? Watch out!

On a location shoot a simple thing like air conditioning can wreak havoc with the audio portion of your program. Other audio red flags include: telephones, clocks, intercom systems, the neighbors, general office noise and outside street or air traffic. Extensive sound shaping through use of various microphones can minimize such disturbances and enhance the sound, but it’s much simpler and therefore cheaper to begin with a pristine audio environment.

If you have no time to develop your video marketing strategy, the following is a useful time management tool.

It produces extraordinary results. It will help you stay on track and free up time so you can eliminate the issue where you have no time to work on that all-important video marketing strategy. Creating this strategy is critical as more and more of your potential clients want to watch videos to see what you have to offer.

You will also be doing the other important things in your business that often fall through the cracks.

If you are actually like me, you’ve got so many things to do, that you forget fifty percent of them. But I’ve got an approach that works nicely…

I created periodic alerts on my mobile phone to remind me to carry out these tasks.

For instance, at Penrose Productions we too need to work on our video marketing strategy. That’s a primary way we communicate who and what we are as a company. So once a week I get a notice to devote 60 minutes to working on whatever aspect of the strategy most applies. This definitely helps overcome the “no time to promote your business” issue.

So, you can obviously use this technique to set aside time to work on your video marketing strategy.

I also set up notifications to help remind me of my “to-do” stuff for both personal and promote your business.This might include exercising, making a date with my wife, testing a new method I have recently read about or reading research into web statistics. And of course, working on our company’s online video marketing strategy.

So Here’s How You Can Gain The Most From This Technique:

Make a checklist of all the little items that tend to escape your memory and/or fall through the gaps, plus those things that pop into your brain at random times.

Pick the ones that have the most important for you. Only you can set the priorities, after all. For example, marketing, selling, finding new vendors, creating brand new goods to promote, searching for new clients to interview; your schedule may differ. These must be key concerns for you so that you do not neglect them. Naturally, we urge you to add “create an online video marketing strategy” to the list.