Social media marketing was at one point an optional way to promote your business. But now it is a crucial component of a firm’s successful online marketing strategy.
Industry research has discovered that social media efforts produce almost twice the sales leads of phone calls, direct mail pieces, telemarketing, direct mail or even PPC (Pay-Per-Click). But many companies see poor results from social media for two primary reasons:
- They don’t have the extensive knowledge necessary to use social media efficiently and effectively in order drive traffic to their website traffic and/or get sales leads.
- People at your company are busy and just don’t have enough time to manage social media sites.
In this century, social media can create, promote and support sales and brand awareness. But that happens on if your company has a complete content strategy and the resources to regularly promote the company on your sites. Social media is a very dynamic process, and it needs continual and consistent nurture. That’s where Penrose Productions Marketing’s Small Business Social Media Packages come in.