So you want to shoot it yourself, but want a professional touch?

Let’s face it — times are tight and anyone can use a camcorder, right?
Let’s get real here now. You KNOW deep down that camcorders are putting out their best images ever, but knowing WHAT to shoot and HOW to put it together into an effective program is an art. It’s an art honed by years of experience and practical knowledge of what “works” in video production. Knowing how to be effective with the medium is not something that is absorbed by watching reruns of “Seinfeld” or “Survivor”!

Well, as they say, have we got a deal for you! Why not use the camcorder — and perhaps the desktop editing system you have — to create the project, but have a seasoned, nationally award-winning corporate video producer-director oversee it for you?

We’ll be the first to admit that there are times when the cost of full-blown broadcast quality video just isn’t justified for a corporate video. Maybe you need it super-fast. Or the department budget vaporized a long time ago. Whatever the reason, your in-house video production does not have to look like Uncle Larry’s vacation movies.

That’s where we can help. For a modest daily rate, we can oversee the producing and directing of the production, raising its quality and effectiveness exponentially.

To put an award-winning producer-director to work for you, give us a call at Penrose Productions.

If you have no time to develop your video marketing strategy, the following is a useful time management tool.

It produces extraordinary results. It will help you stay on track and free up time so you can eliminate the issue where you have no time to work on that all-important video marketing strategy. Creating this strategy is critical as more and more of your potential clients want to watch videos to see what you have to offer.

You will also be doing the other important things in your business that often fall through the cracks.

If you are actually like me, you’ve got so many things to do, that you forget fifty percent of them. But I’ve got an approach that works nicely…

I created periodic alerts on my mobile phone to remind me to carry out these tasks.

For instance, at Penrose Productions we too need to work on our video marketing strategy. That’s a primary way we communicate who and what we are as a company. So once a week I get a notice to devote 60 minutes to working on whatever aspect of the strategy most applies. This definitely helps overcome the “no time to promote your business” issue.

So, you can obviously use this technique to set aside time to work on your video marketing strategy.

I also set up notifications to help remind me of my “to-do” stuff for both personal and promote your business.This might include exercising, making a date with my wife, testing a new method I have recently read about or reading research into web statistics. And of course, working on our company’s online video marketing strategy.

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