YouTube Videos rule the internet and there is no better platform for making your video go viral.
Going viral is a universal, if lofty goal for just about any YouTube video. However, it takes large portions of both skill and luck to have the video get millions of hits. Especially so in the arena of business videos. But are millions of hits necessarily the goal?
In this excellent cartoon from Scott Adams, Dilbert has an accurate assessment of what it takes to create a viral video, while the third (unidentified) person at the table has the luck to be in the right place at the right time.
One of the key panels is #5 where Dilbert shares that he has no relevant skills for the assignment his pointy-haired boss is giving him. We’ve commented often, business video quality is key and best left to the pros. That’s what we’ve been providing clients in Silicon Valley and around the world for over three decades.
But since we consider ourselves to be your YouTube video partners when we undertake a project, we’d like to share some insights on getting your YouTube video seen by others.
First you have to define the goal and the audience for your YouTube video. What good does it do to have 5 million hits when they come from viewers who couldn’t care less about purchasing your business’s product or service?
So it’s a matter of scale as to what defines “viral.” For example, if you are marketing in the BtoB space to a specialized product or service through your YouTube video that has a potential universe of 5,000 engineers throughout the world, 1,000 views would be a great accomplishment.
On WikiHow they have a list of 10 steps for How to Make a Viral Video. The problem with the article is that it does not go into any detail for the ten steps. However, there is a key point in item #4 that is worth noting – you need to have is video that is at least one of these six, plus the last one:
- Worth talking about
We particularly like the last one — the YouTube video has to be worth talking about. At least in the community that is your audience.
If the video can also accomplish some of the other characteristics, fine, but we don’t typically produce professional videos that are stupid, dangerous or gross. For some odd reason, those don’t often seem compatible with a professional business YouTube video.
If your business is in the consumer marketplace, then the elements of storytelling, excitement, etc. become much more important. Again, the target market must always be kept in mind, but the goal for consumers is to get them to SHARE the video.
This is an excellent article on creating consumer viral videos. But again,we come back to the need to have your video produced by a professional. As Dilbert noted above, you have to be trained and experienced — don’t try this at home!
But remember, even if you become a YouTube video master, there is no guarantee that you will make money from your video.
Monetization is in important part of the goals we mentioned above, and for the majority of businesses to goal is to engage and inform potential buyers about your products or services so that they will want to do business with you.