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Video Marketing Weekly from Penrose Productions 6/5/18

Which Social Platform is Best for your business Video Campaign? Read this week’s  “Video Marketing Weekly” to find out.

Video CampaignThis week the Video Marketing Weekly shows how will you get you the best results from your next video campaign with social media. If you interested in video campaign with social media can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “Which Social Platform Is Right for Your Next Video Campaign?”

There are many social media platforms for video campaigns. There is YouTube, Facebook, Instagram, Snapchat, LinkedIn, Twitter, Pinterest and hundreds more. Which one is best platform for you?

The lead article in the week’s Video Marketing Weekly from Penrose Productions gives hints on how to evaluate these various platforms. In this article, there is a comparative analysis that helps you to make the platform decision to help increase your traffic and visibility. This includes the acquisition of new viewers and as well as retargeting previous viewers.

The Way to Get the Best ROI.

There are some interesting studies from Internet Retailer about online video viewers. 85% are more likely to purchase a product after watching a product video. And 52% of consumers agree that watching product videos makes them more confident in their online purchase decisions.

So, if you want to gain a lot of traffic and visibility from your potential customers, you face a decision. You need to focus on the one out of five social media platforms that yields 80 percent of the results for your product or service. Be sure to read the article to find out more.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

Are you ready to start video marketing for your business?

If you are worried about which social media platform is suitable for your video campaign, we would be delighted to help you figure that out. We will put our more than 3 decades of video production and video marketing expertise to work for you so that your videos are on the right platform.

We have lots of practical expertise in assisting companies in creating just the right approach and get them in those video campaigns to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as experts in aiding businesses that want to aim in the right direction for their video marketing efforts, we should be your first call.

So for support with your video marketing — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 5/29/18

Let’s take a look at Video Marketing Strategy in this week’s “Video Marketing Weekly.”

video marketing strategy

This week our weekly news compilation offers some significant reasons why video marketing strategy is so important to the marketing mix. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of video marketing strategy. This week we start with a great article about how video marketing brings an advantage to your business.

The lead article this week is titled “6 Reasons Why Video Marketing Is A Strategic Advantage.”

In this article, we’ll go over how video marketing can help your business and the advantage it brings, to encourage you to incorporate video into your marketing strategy.

Video marketing is by many measures the best way to increase ROI and promote your services and products. The article gave incredible insights on video marketing and its importance in the present day video marketing strategy. Video is increasinglydominating your audience’s online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Helps You Rank Higher for SEO and Social Media.

There is no doubt that Video marketing will take over 75% of traffic in the next 5 years because almost all the social media sites are making use of video now.

Video marketing will help your ranking and gain more customers on social sites. It’s impressive to note that 74% of those people who see a product video will buy what they watched. The time is ripe to start coming up with video marketing ads for your business. You’ll thank yourself when you see your business’ website traffic and revenue improve.

So, are you ready to start a video marketing ads?

If you have decided to create a video marketing strategy to boost your business a part of your marketing strategy, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

 

 

Video Marketing Weekly from Penrose Productions 5/8/18

Read about the Way to Create a Compelling Corporate Video in this week’s “Video Marketing Weekly.”

Compelling Corporate Video

This week our weekly news compilation brings you some excellent points when you are making a compelling corporate video. The lead article has a list of things that you should consider. When you are looking to create a corporate video, you want one that not only resonates with your prospects but drives results for your business.

The lead article this week is titled “4 Points to Make a Compelling Corporate Video.”

In this article, the author shares some interesting findings which were gleaned from research by Invodo and Cisco. As per Invodo, “about 84% of all the companies in the world, who target the online audience, have been using video marketing as an effective tool.” And Cisco revealed, “within 2017, of web traffic, about 70% will be from videos.”

Now admittedly, this information is dated, and a  more recent study has actually raised that figure to 80% by 2019.

Compelling corporate video can enhance your brand reputation, and send people gathering to your website. If you want something with impact, then follow the points in this article. You will be surprised at the effect they have on your production and the final results.

Tips to Attract The Masses.

Videos can attract more attention than regular text content can. But it is always not true that every video can attract their target audiences. So you need to know some of the important tips for making a corporate video.

Making a corporate video doesn’t have to be dull or arduous. By following a few helpful tips and chosing a creative video production and video marketing expert who understands what your company does and is able to engage your target audience in an interesting way.

So, are you ready to compelling corporate video?

We would love to put our over 3 decades of video production and marketing experience to work for you.

If you are looking at producing corporate videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your compelling corporate video  repurposing — and to identify your target audience for video marketing and other purposes — call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 5/1/18

Don’t Sell – Show Passion in Video Marketing Instead. Read this week’s  “Video Marketing Weekly” to find out how.

passion in Video MarketingThis week the Weekly has an excellent article about showing passion in video marketing, rather than just presenting a sales pitch. Those who are interested in video marketing can learn a lot from this article in this edition. And if you’re looking for a killer idea for your brand, this article fills the bill.

Here are a few ways you can show passion in video marketing to grow your business in 2018.

The lead article this week is titled “Video Marketing – Don’t Sell – Show Passion Instead.”

The landscape of video marketing has changed. Today, content only succeeds if it delivers what viewers want, when and how they want it. Before that, you might have just blasted away with a sales pitch. That doesn’t work well any more.

In this lead article, the author shares that passion in video marketing really shows through. Potential customers want to connect with other people that they like. And as we know, if people know, like and trust you, they are more likely to do business with you. You should be honest, transparent and likable when sharing your story, and let them see how excited you are about your brand.

Video Content Represents Pure Connectivity

To keep your audience connected and bring in new viewers you have to feel good about your product, you can’t expect your prospects to feel good about it unless they are motivated to do so. Showing honest enthusiasm for your product helps your customers feel more comfortable about buying it.

You have to believe in your product and be excited about sharing it. Engage your voice, gestures and facial expressions. Turn up the enthusiasm in your presentation to grab and keep your audience’s attention.

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos for your target audiences, we would be delighted to help. We have lots of practical expertise in assisting companies to construct just the right approach to motivate their target business or audiences. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 4/17/18

Video Marketing for service businesses is the subject of the lead article this week in our “Video Marketing Weekly.”

video Marketing for Service Businesses

Today’s digital marketing world is changing. Use of video on your website is one of the most effective content marketing strategies. This week the Video Marketing Weekly introduces some excellent advice for using video to market your services.

The lead article this week is titled “Video Marketing for Service Businesses.”

Videos are an incredibly versatile format for content marketing. When it comes to making videos to promote your brand—to engage your prospective clients and to showcase your products—professional quality usually demands professional prices. So if you’re going to spend the money, you want to maximize the value.

In this lead article, the author discusses some effective ways you can use video to market your service-based site.

The author has a list of 7 things to do when video marketing for service businesses. These firms want to maximize the effectiveness of their videos as a marketing tool. We’ve written extensively about most of these before. But we were taken by his first point, which is: ‘Offer value. Every video you create should provide something of value to your prospective clients, such as a tip or a how-to demonstration. Never create videos just for the sake of having videos on your site.’

This is an excellent point.

When video marketing for service businesses, it can be tempting to simply post videos about what your service business does and why it’s so great. However, your viewer will not be attracted to this type of video unless they see what is in it for them. If they have a perceived value, they will more likely remain engaged with your video content.

But with YouTube, the value does not necessarily need to be “baked in” to the video itself.

That is, the value can be added later with pop-ups and annotations that are added AFTER the video is uploaded to YouTube. This means the videos can be changed in the future as your business does. For example, you can offer special prices for different services at different times of the year as your marketing emphasis changes.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

So, are you ready to start Video Marketing for your service business?

We would be delighted to help. We will put our more than 3 decades of video production and video marketing expertise to work for you.

We have lots of practical expertise in assisting companies in the creation of marketing videos. Our experience in both video production and the business world has advanced our credibility. Our experience in both video production and the business world has advanced our ability to accomplish this.

For support with your video marketing for service businesses — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/20/18

This week’s “Video Marketing Weekly” start with a great article about launching a video sharing website, or YouTube clone.

youtube clone

This week we have another great compilation of video marketing articles that are worth taking a look at.

The lead article this week is titled “Top features to include when launching a YouTube clone.”

A YouTube clone site is simply one that a person or company creates that is patterned on the YouTube model. YouTube clone sites have are typically focused on one topic or niche, however. There are many ways of launching a YouTube clone site. Before starting to build a YouTube clone site, you should know which are the main features you want to include.

In this article, the author provides a step-by-step guide to creating such a video sharing website.

This article comes from the “Best in Australia” online newspaper. It does have some key points for those trying to plunge into video marketing in a big way. If one commits to creating an entire video sharing site within their marketing mix, they must be prepared to devote many resources. This involves the creation of the site as well as ongoing maintenance as well. It would be counterproductive to a company or business if they initially posted a lot of videos, then let the site just sit. A major key to the success of the site would be posting content on a regular basis.

We would be happy to talk with clients that want to move into video marketing with a major commitment and make a YouTube clone. We’ve done this for clients in diverse industries, including the hobby niche and hospitality training.

If a company has the in-house staff to nurture the YouTube clone, they should investigate using the software offered for sale at ClipShare.

So, are you ready to start a video sharing website?

We have lots of practical expertise in assisting companies in creating just the right approach to motivate t

If you are looking for launching a video sharing website, or YouTube clone, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video sharing, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly so be sure to look them over.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with new ideas — and to identify your target viewers for your video sharing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/13/18

Why your business should use video marketing? Read this week’s  “Video Marketing Weekly” to find out.

This week the Video Marketing Weekly has a number of excellent articles worth your time. Those interested in video marketing can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “Video Marketing – Reasons Why Your Business Should Use.”

video marketingIn this lead article, the author explains several of the benefits of video marketing. He explains why video marketing is such an incredible must-do in today’s business strategy.

In today’s digital world people are consuming video content like never before.

Watching videos on social media and sharing experiences on smartphones has become the modern trend. Because of this, video marketing should hold great significance in your overall digital marketing strategy. It can help generate more leads and sales for your business.

If you’re thinking about trying out video marketing or if you’re looking to convince your target audiences to use video, then this article is definitely for you!

Benefits of video marketing for your business

The author gives a number of tips how to create effective video marketing strategy for your business. And in this article, the author also discusses how to improve Improve Search Engine Rankings.

Getting a video ranked highly on Google is not easy, but with proper experience and technique, it can be done. And when it is accomplished, it can bring great rewards. Why? Because a colorful video thumbnail in the search engine results is a great way to catch the eye of the person searching.

Every aspect of the video search engine ranking process is critical. This means everything from the video creation itself, to keyword selection, to properly telling Google that the video is relevant. To do so, one needs to know each and every ranking factor and execute them flawlessly. We have written about this topic several times before.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

So, are you ready to start video marketing for your business?

If you are looking towards getting video marketing going and placing a video on page one of the Google rankings, we would be delighted to help. We will put our more than 3 decades of video production and video marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach and get them in those Google rankings to interest their viewers. Our experience in both video production and the business world has advanced our ability to accomplish this. As experts in aiding businesses that want to aim in the right direction for their video marketing efforts, we should be your first call.

For support with your video marketing and Google rankings — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/6/18

How to Create Content Marketing with Video is the subject of the lead article this week in the “Video Marketing Weekly.”

Content Marketing With Video

This week the Weekly has a number of superb articles worth reading. Those who are interested in content marketing with video can learn a lot from some of the various posts and articles in this edition. And if you’re looking for a killer video idea for your brand, this article fills the bill.

Our lead article this week is titled “How a Winery Crushed Its Content Marketing With Video.”

This article shares from 20-year marketing expert Lisa Mattson’s success stories. The focus is how she revived Jordan Winery’s brand through videos. Here she shares some amazing ideas, how to revive your brand by content marketing with video.

In this article, the author shares how she helped a 40-year old winery brand accomplish their business goals by increasing visitors and sales. Of course, it was done with video.

“Explore Topics That Hit People Where They Live.”

As the author says, video is a natural medium for telling stories about PEOPLE. Before you begin your video content marketing efforts, you have to decide what stories tell about your business. Pay particular attention to what would influence your audience.

So, are you ready to start content marketing with video for your business?

If you are looking for a revitalized video idea for your brand, we would be happy to help.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have lots of practical expertise in assisting companies in the creation of just the right approach to motivate their target audiences. Our experience in both video production and the business world has advanced our credibility.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For support with your content marketing with video — and to identify your target viewers  — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/27/18

How to turn your blog into a video is the subject of the lead article in this week’s “Video Marketing Weekly.”

turn your blog into a video

This week the Weekly has a number of excellent articles worth reading. Those interested in video marketing can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How to Easily Create Videos From Blog Posts.”

The ability to turn your blog into a video is really a great option. This week our weekly news compilation bring some cool tips, including this one on how to turn your blog into a video. In this article, you’ll learn how to use free tools to turn blog posts into videos step-by-step that you can share on social platforms. This increases your social media and online presence, all of which helps your potential customers, clients or patients to learn about you.

The author gives a number of tips in creating a process map of how to turn your blog into a video.

One of the helpful hints in the process he mentions is to pick images to turn your blog into a video. This is extremely important as the human eye is attracted to images.

He recommends a number of sites where you can get the images at no cost. He further adds that “each of these sites has its own terms of use, and individual images may have different licensing policies. Be sure to read the fine print before you include a photo in your video.”

We heartily concur with this suggestion. We have written before about the need to remain “copyright clean” in the use of images. This is particularly true as you work to turn your blog into a video at minimal cost. With the increase of internet search capabilities, you will quickly be found out if you use someone else’s copyrighted material. So be careful when you use images or other copyrighted material as you work to turn your blog into a video.

Another Way to Create Video content

In this article, the author shows you another way to create a video from your existing blog post. In 2018, it is easier than ever. If you’d like to create more video content, but you lack an expensive camera or edit system, this article will help you to produce a video for your business.

So, are you ready to start creating the video for your business?

If you are looking at doing video to share on social media, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video content — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/20/18

Developing a video marketing strategy is the subject of the lead article in this week’s “Video Marketing Weekly.”

Video Marketing Strategy

Our weekly news compilation always offers some great insights into the need for a video marketing strategy. At this point as we can all see that in this coming year that on-page video will dominate the market. So you should have to good idea of your video marketing strategy to grow your business. This week we start with a great article about how to develop your video marketing strategy.

The lead article this week is titled “How to Develop a Video Marketing Strategy That Drives Business.”

In this article, the author discusses the methodology for developing a great video marketing strategy. Before you start to define and develop your marketing strategy, research your niche to see what kinds of videos are used by other companies in your sector. You have to know your sector and target audiences.

Important questions are:

  • What type of content you’ll make?
  • What should your audience take away from your videos?

Before developing your marketing strategy you have to know these answers.

Video Marketing is the Next Influential Element in Business

The rise of video marketing has been one of the most exciting trends in recent years. That’s why we created this weekly e-newsletter. An effective video marketing strategy can provide great success in 2018. The author outlines some the steps in developing an excellent video marketing strategy for a startup business.

So, are you ready to start a successful video marketing strategy?

If you have decided to make video marketing strategy to boost your business a part of your marketing plan, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.