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Small Business YouTube Video Scripting for Search Engine Power

Small Business YouTube Videos Can Boost Your Search Engine Rankings Tremendously, But It all Starts With The Scripting.

We’ve shared how small business YouTube videos can boost your search engine ranking, due largely to the love that these small business YouTube videos get from Google. After all, the latter owns this online video hosting company.

And Google even admits this themselves as they coach us how to make your YouTube videos more visible in the search engines.

When we post small business YouTube videos to help our quest for greater visibility to potential clients, we want to exploit every factor that we can to improve our odds of being found.

This starts right at the beginning, during pre-production of the small business YouTube video.

Google can not tell the content of our small business YouTube videos from the visual aspects; only through the audio. That is why the audio becomes so important. Theoretically, we could have ugly video throughout the production and Google wouldn’t know the difference. (More about this later.)

Remember that when optimizing your small business YouTube video on the YouTube site, the audio should be included in two areas of your small business YouTube video page:

  • captions
  • description

YouTube and Google search these areas to learn about their content and relevance. So we want to script our audio so that it maximizes our search engine results.

This means using your well-chosen keyword phrase properly in the audio portion of the small business YouTube video script.

This can be done in any way that is audible:

  • voice-over narration
  • on camera narration
  • singing the words

Having a nice scenic video with just music and now words will not get you any search engine power from the audio portion of the video small business YouTube production, so you want to include spoken words.

We’ve written before about how to make sure your audio is included in the captions and description of your small business YouTube video. Follow those steps after the video is completed to be sure you get maximum search engine leverage.

Now what about ugly video? If the search engines don’t care, should we?

ugly videoThe answer is of course, because getting found more easily in the search engines is only one part of the customer acquisition equation. If we manage to get our small business YouTube video ranked on page one of Google, but it looks bad, customers aren’t going to be interested in giving us a chance at their business.

So quality images are key for your small business YouTube video, but make sure that the audio script follows the rules above.

 

Easy to Understand Video Scripting

A Video Script Need Not be Difficult to Follow

Chances are if you are interested in video scripting, you’ve actually seen one or more scripts. Perhaps you’ve seen them in the news when a movie script comes up for auction. Undoubtedly, what you’ve seen is the screenplay format, and this works best for dramas, movies, etc. Its flexibility allows the director to inject his or her vision into what the scene should look like,and so on. This is an example of a screenplay:

screenplay video script

But more often than not I know that when we are writing an industrial script for our customers, we need something more.

We want precise timing of the many elements so that frankly, it minimizes the imagination necessary on the part of the client. After all, our clients are typically not video or movie people — in fact, they think in one dimension.

When we ask our clients, who are the experts in their subject matter, to create a script with two columns (one for video and one for audio) it typically is returned to us not as a true industrial or corporate video script, but more like a brochure.

For example, we will find that the client has written the audio portion of the video script with great precision, but the video portion will say “video as appropriate” throughout.

As video professionals we know that 93% of the viewer’s impression comes from non-verbal communication, so that means video has a huge role in conveying the message. When clients give us a script that includes audio, they are only addressing 7+% of the communications equation. audio. So we have found that not only does it work better to see the various inputs of the production side by side, but we must see ALL the elements of the video synchronized.

For years we’ve been using MS Word and creating tables where each column is an element: column 1 is the scene number, column 2 is the video to be shot or used, column 3 is the graphics and titles, etc., while column 4 is the audio. Here is an example of a video script we created and shot for Abbey Carpets and Floors in San Jose. Several of the audio sections are merely mentioned as “CUSTOMER” because the interviews had not taken place. The director’s role here is to lead the interview subjects to support the point that the script is trying to make.

multi-column video scriptWhen we create the script, we put the words, description, graphics and so on in their boxes so that the client can see what’s happening concurrently. When we scroll up or down, the elements stay in sync with each other, keeping it all organized.

You can see the finished video for Abbey here: