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Video Marketing Weekly from Penrose Productions 2/13/18

Use of Videos in Property Marketing is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

video in property marketing

This week we have another great compilation of articles about the use of video marketing on the internet.

The lead article this week is titled “3 reasons to use video in property marketing.”

Have you considered the use of videos in property marketing? To give you the understanding of what you can accomplish when creating property videos, video marketing is yet another way to do this.

This article is written by an author from an Australian video company, but the principle applies to the US as well. He or she is right in saying that showing videos in property marketing is a growing trend and can really help sell homes.

Video has quickly become a vital marketing tool for businesses of all kinds. It is the quickest way to share information. It’s not just fast, it’s emotional and convincing. In this article, the author shares 3 reasons to use videos in property marketing. He also explores how we can attract more buyers and sellers for our businesses.

Using Videos to Advertise Real Estate – Videos in Property Marketing

We must admit that we disagree with the author on one point. When he or she says “I like to include a mini agent-vendor interview where necessary, and also include some narration from the agent throughout the video. This is where the agent can really delve into the main drawcards and create immediate attraction from the browsing buyers” we are not in agreement.

We think this is a bad idea for creating an appealing video for the property. Using agents to do narration looks amateurish – because it is. If you want the video to look and sound great, have the agent write the script to include important selling points about the property. But have a professional narrator add his or her voice.

The only advantage of having the agent do the narration is to pander to the agent. For the video company, this may well get future video production business from that agent. But it’s not aesthetically correct.

Videos in property video marketing are one of the best ways to appeal to the potential customers. Poor video marketing methods can turn off a buyer or seller just as soon as they see it.

Whether you are looking at doing videos in property marketing or not, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world. As experts in aiding businesses aiming for terrific video content, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing.

We also help you define video marketing strategies and how to appeal to your target clients.

There are several other excellent articles in this edition of the Video Marketing Weekly. Please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free, with our compliments.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273