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Video Marketing Weekly from Penrose Productions 11/14/17

Here’s the latest about getting the best video images in this edition of the Video Marketing Weekly.

best video images

How do you get the best video images for your sales and marketing videos? Does this apply to other content such as company websites, brochures and other materials? Do you curate the best video images, etc. or do you create new ones?

Introducing our lead article this week: “Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.”

In the article, the author shares some way to use the best video images your needs. In using the images, you can choose from

  • those that are free
  • those where you buy the licenses, or
  • you can create new ones.

However, there are some pros and cons in every option. Many center around your budget.

Further, the writer opines that “Creating and producing your own content is one of the best ways to bring your vision to life” and we certainly agree.

So, by using the info in this article, you can decide which one is the right approach for you to gather the best video images for your particular need. Or you can have a pro do it for you.

We have always advocated that you want to project a quality image with your videos, and one of the main factors is (pardon the word play) to use the best video images.

Naturally, that’s where we come in. We would be delighted to help you pick the best video images as part of your marketing videos.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you at all with your online video marketing, just call us.

At Penrose Productions we are delighted to share this compilation of articles to assist our others and customers be better informed in the arena of video marketing. Why not think about signing up?

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 11/7/17

This week the Video Marketing Weekly from Penrose Productions has articles for you.

Free or cheap sources of stock footage and images are the subject of the lead article in thisstock footage week’s Video Marketing Weekly. Video marketers can always use additional sources of stock footage that are copyright cleared, and when they are free or minimal cost that’s the best of both worlds.

The lead article is titled “13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers.”

In the article, the author shares a variety of sources for stock footage that can be exploited, rather used, to enhance video quality. That of course helps build audience interest and gives video marketers a leg up on delivering their message to their intended audience.

The author has uncovered several sources that we were not aware of and intend to use them in future video projects.

Another great free source that we would add is stock photos from Pixabay.

We’ve written previously about the use of stock footage.

For example, we have written before about the importance of being able to spice up your videos with stock footage. Also, we have blogged about the introduction of Pexels (which is referred to in this week’s lead article) videos here,

Regardless of whether you use stock footage or not, we would be delighted to help you pick the right approach to videos for your marketing efforts.

Over our 3+ decades in business video production, we have lots of expertise in helping businesses develop just the right approach and appeal to their intended audience. Our experience in both video and business has developed our knowledge base for getting companies aimed in the right direction for their video marketing efforts.

Our company’s mission is to put our 36+ years of video production and marketing expertise to work for companies of all sizes.

So please let us know how we can help you. We’d be delighted to help define and determine the targets, audiences and strategies for your video marketing.

There are several other informative articles in this edition of the Video Marketing Weekly, so be sure to look at them. There are lots of helpful of ideas in there.

For help with your video marketing strategy — and to help pick stock footage that can help your video marketing message — call us at Penrose Productions: 650-969-8273

 

 

New Free Stock Footage Source

Free stock footage site just opened for personal and commercial video productions.

As we’ve mentioned in the past, business videos get a real deal if they can use free stock footage rather than pay for a crew to shoot it new. Many times you can practically get away without shooting a specific scene to underscore your point. This cutaway (or B-roll) footage can just convey the “feeling” for what is being said rather than specifically illustrating your point.

Here is an example of one of our videos that includes stock footage:

Rather than shoot any of this footage, the video is created entirely from live action and animated stock footage.

New we see that there is a new company that is giving away stock footage for free. We’ve yet to see what the catch is, so we suggest you take advantage of the source while it is still free. The license information indicates that you can download the footage for free and use it personally or commercially.

pexels videos.jpg

Because the video portion of the site is new, there is not an excess of free stock footage, at least as pertains to video.

However, the site has had free photos available for awhile, and there are lots of free stock photos there.

So use Pexels for stock footage if you find something to your liking — you can’t beat the price. It is free stock footage, after all.

Stock Footage for Business Videos

Sock Footage Can Give a Great Bang for the Buck to Business Videos.

Business video productions can range widely in price from hundreds to hundreds of thousands of dollars. For the hard-pressed small business, video is a tool that should be employed, but the dilemma is how to keep the price at the lower end of the range. Stock footage can help immensely.

business video stock footage

Stock business video footage can be a cost effective way to enhance your video.

Stock footage is a resource that is growing in use, and it can vary in quality widely. The cost for this stock business video footage varies as well. You rarely want to use stock footage exclusively, as it’s usually best to include footage of the actual company facilities and stakeholders in a business video production.

But it can be done.

We recently created a quick little business video promo for Penrose Productions which was 100% stock footage, plus stills from our past shoots.

Regardless of the message, stock video footage can be much cheaper than hiring a crew to get essentially the same shots. We’ll gladly consult our many stock footage resources to aid in your next business video.

From there, the editing of this stock footage will be the key to creating a terrific and impactful business video production.