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Video Marketing Weekly from Penrose Productions 2/13/18

Use of Videos in Property Marketing is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

video in property marketing

This week we have another great compilation of articles about the use of video marketing on the internet.

The lead article this week is titled “3 reasons to use video in property marketing.”

Have you considered the use of videos in property marketing? To give you the understanding of what you can accomplish when creating property videos, video marketing is yet another way to do this.

This article is written by an author from an Australian video company, but the principle applies to the US as well. He or she is right in saying that showing videos in property marketing is a growing trend and can really help sell homes.

Video has quickly become a vital marketing tool for businesses of all kinds. It is the quickest way to share information. It’s not just fast, it’s emotional and convincing. In this article, the author shares 3 reasons to use videos in property marketing. He also explores how we can attract more buyers and sellers for our businesses.

Using Videos to Advertise Real Estate – Videos in Property Marketing

We must admit that we disagree with the author on one point. When he or she says “I like to include a mini agent-vendor interview where necessary, and also include some narration from the agent throughout the video. This is where the agent can really delve into the main drawcards and create immediate attraction from the browsing buyers” we are not in agreement.

We think this is a bad idea for creating an appealing video for the property. Using agents to do narration looks amateurish – because it is. If you want the video to look and sound great, have the agent write the script to include important selling points about the property. But have a professional narrator add his or her voice.

The only advantage of having the agent do the narration is to pander to the agent. For the video company, this may well get future video production business from that agent. But it’s not aesthetically correct.

Videos in property video marketing are one of the best ways to appeal to the potential customers. Poor video marketing methods can turn off a buyer or seller just as soon as they see it.

Whether you are looking at doing videos in property marketing or not, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world. As experts in aiding businesses aiming for terrific video content, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing.

We also help you define video marketing strategies and how to appeal to your target clients.

There are several other excellent articles in this edition of the Video Marketing Weekly. Please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free, with our compliments.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 1/30/18

Success with Live Video is the Subject of the Lead Article in This Week’s “Video Marketing Weekly.”

success with live video

Live video streaming has become an influential force in the world of digital marketing. Live video helps you to get in touch with your audience in real-time. It allows you to interact with your audience and be able to become a part of the conversation with them– live.

This is an important part of any content strategy.

The lead article this week is titled “2018 State of Social Report – Success with Live Video”.

This article says success with this tactic yields some very interesting insights. While success with live video is not easy to accomplish, it seems from their article that success does not depend on the frequency of  output. They conclude that success with live video seems to come from the relevance of content, something we have always maintained.

If you want to appeal to your audience, you need to have a clear idea of who they are and what they want. This applies, whether you are looking for success with videos that are webcast live, or pre-recorded and edited ones. See our earlier blog post on the topic

“Live Video is a Growing Trend”

As per this “State of Social Report 2018,” its use is growing year over year. Their research is based on interviews with over 1,700 social media marketers. Live video is six times more effective than non-live videos according to reports published by Facebook. By using this technique, you share your face, your voice, expressions and answer questions live. This builds confidence and creates an environment of transparency.

A word of caution, however. Live video is not an efficient medium if you only have a small audience. It can take a very long time for a small company to ever get traction, if at all.

While you can post a recording of the video later, the impact and novelty of live video is best expoited when you have lots of clients (or potential clients) watching live.

When you integrate live video into your sales and marketing process your customer gets what they want – if you give it to them. So live video has become one of the most effective ways to stand out and connect with an audience. It quickly conveys meaning and emotion.

Whether you are looking at doing live video or pre-recorded ones, we would be delighted to put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your live video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

Get in touch with us to help you define and determine the targets for your future video content marketing as well as strategies on how to appeal to them.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 3/28/17

Live video is emerging as a terrific way for business owners and service providers to connect with their audiences.

live videoThere are a number of platforms that offer this option, including YouTube, Facebook  and Twitter.

This week in our edition of Video Marketing Weekly, the lead article focuses on the rapidly growing area of live video.

Live video is a huge opportunity for sellers to connect with their potential market. In this lead article, the authors share about 10 of the Top Live Video Influencers to Follow.

Kevin Hart is one of those top 10 but not for reasons you might think.

This article is worth a look if you are trying to target a national or international audience, rather than targeting just a local audience.

If your customers must come into your brick and mortar business, live video is not advised for you. Live video can be a factor that helps you market, but due to your limited audience, your efforts will rely largely on recordings of those live video clips that you record.

 

We would be delighted to help you develop a strategy for using live video to appeal to a nationwide audience.

We can also create a hybrid strategy of live/recorded videos to appeal to a local market if that is your target area.

Over our 35+ years in video production and marketing, we have extensive of experience helping businesses create the right approach and appeal to their audience. Our expertise in both video and business has earned us the understanding and ability to get companies aimed in the right direction for their video marketing efforts.

We exist as a company to be able to put our over 3 decades of video production and marketing experience to work for clients at companies of all sizes.

Get in touch with us so we can help you understand the targets, strategies and audiences for your future video marketing needs.

By the way, there are many other interesting articles in this edition of the Video Marketing Weekly, so please be sure to check them out. There are lots of helpful of hints and tips contained in there.

Call us at Penrose Productions: 650-969-8273.