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Video Content Must Be Engaging

Show and Sell: Video Content Engages Consumers

Why do consumers love great video content?

video content

There are a million and one businesses that rely heavily on their online presence to drive promotions and sales.

But there is one thing that almost all of them have in common: they all seek to connect with their customers in a meaningful way.  The good news is that there is no shortage of ways to accomplish this goal. Pinterest, Twitter, Facebook, and Google advertisements are just a few examples. However, a new survey from Animoto suggests that there is one medium that can increase sales for almost any business: quality video content.

In the survey they note that video is a huge factor in the purchasing decision:

  • 73 % of all consumers are more likely to purchase after watching videos explaining a product or service
  • 96 % of all consumers find videos helpful when making purchase decisions online
  • 71 % of all consumers say watching video content produced by businesses leaves them with a positive impression of the brand, service or company

The benefits of creating high quality videos to promote your products or services have been well documented.

After Google, Youtube is actually the second largest search engine on the internet. Consumers look for videos to inform them about product reviews, customer satisfaction, and just the overall vibe that a company is putting out. Here are a few of the reasons why every business owner should be using videos to promote their company.

Have you ever heard the expression “You only get one chance to make a first impression”?

This is especially true in the world of business. When customers conduct an online search for your product, and are able to find helpful and informative videos, it leaves them with a positive impression of your company. Consumers appreciate videos because they allow them to have a higher level of confidence when making purchasing decisions. According to the survey, a whopping 93% of respondents reported that videos are helpful in deciding which product to buy. This also applies how to best use the product after it is purchased.

Every business owner knows that their job doesn’t end after they have made a sale.

Continuous engagement and customer support is crucial if you want to earn consumer loyalty and repeat business. This is another area where businesses will find videos to be extremely helpful. The survey found that not only do videos encourage customers to research and purchase additional items from the same brand, but they actually cause a company to be perceived as being more trustworthy. With this in mind, most business owners would probably agree that they can’t afford NOT to have quality video content to back up their products.

Just because video content provides an excellent medium for finding and connecting with customers, it doesn’t meant that just any old video will do.

Video content is critical. If your video is too long, many viewers will be turned off.  As a result they may choose to skip your video altogether. 83% of the consumers in this survey reported that the ideal video for a product or service is five minutes or less. It is also important to organize your video content in a meaningful and approachable way. So several smaller videos are often a better choice than one hour-long installment.

Creating video content can be a bit intimidating if you have no prior experience doing so.

If you aren’t a professional videographer, don’t worry, we specialize in helping you create professional and engaging videos on whatever topic you desire. So if you would like to promote your business, increase your web traffic, or just make it easier for customers to find and connect with you, contact Penrose Productions for help in creating quality videos. It’s great place to start.

Leading the Video Production Field

Video Production Leadership is a Biblical Principle.

back of the room video in San FranciscoThis last weekend we began video production work at a 3 day leadership conference for a company we’ve served for several years. In addition to producing training videos and communications pieces, we shoot this annual conference that is held at a top-notch hotel in San Francisco.

While “back of the room” video productions are not typically the most exciting projects for us to work on, we look forward to shooting this one every year. The conference is first class, all the way.

This begins with the client, who is a total leader in their field. Since taking over as CEO, the boss has lead the company on an amazing journey to increased revenue and profits. And one can see why — it’s all about the culture. The CEO sets the tone through his articulate style and creating an environment where everyone feels they’re part of a team, and all contribute to the company’s success.

As an aside, I launched our video production company 31+ years ago largely because of my disillusionment with corporate leadership. The examples I saw when I worked in the transportation industry in the 1970s and early 1980s were abysmal. Maybe if I had seen this type of leadership in my early career, I might have stayed in a corporate job!

In his opening remarks the CEO spoke about needing to serve others as a prerequisite to taking a leadership role, whether as a company or an individual.

That certainly resonated for us in our work as a video production company, as all we really provide is a service, and nothing else. If we can’t add value to our clients, we won’t be around. Since we’ve been in the video production business for well over 30 years, I think we’re living that philosophy. Not that the mission is ever over of course.

It also struck me that this is not a new principle. It’s found in many versions in the Synoptic Gospels of the New Testament. Jesus himself taught his disciples that “whoever wants to become great among you must be your servant.” (Matthew 20:26) Enough said…

 

Leading the Video Production Field

Video Production Leadership is a Biblical Principle.

back of the room video in San Francisco

This last weekend we began video production work at a 3 day leadership conference for a company we’ve served for several years. In addition to producing training videos and communications pieces, we shoot this annual conference that is held at a top-notch hotel in San Francisco.

While “back of the room” video productions are not typically the most exciting projects for us to work on, we look forward to shooting this one every year. The conference is first class, all the way.

This begins with the client, who is a total leader in their field. Since taking over as CEO, the boss has lead the company on an amazing journey to increased revenue and profits. And one can see why — it’s all about the culture. The CEO sets the tone through his articulate style and creating an environment where everyone feels they’re part of a team, and all contribute to the company’s success.

As an aside, I launched our video production company 31+ years ago largely because of my disillusionment with corporate leadership. The examples I saw when I worked in the transportation industry in the 1970s and early 1980s were abysmal. Maybe if I had seen this type of leadership in my early career, I might have stayed in a corporate job!

In his opening remarks the CEO spoke about needing to serve others as a prerequisite to taking a leadership role, whether as a company or an individual.

That certainly resonated for us in our work as a video production company, as all we really provide is a service, and nothing else. If we can’t add value to our clients, we won’t be around. Since we’ve been in the video production business for well over 30 years, I think we’re living that philosophy. Not that the mission is ever over of course.

It also struck me that this is not a new principle. It’s found in many versions in the Synoptic Gospels of the New Testament. Jesus himself taught his disciples that “whoever wants to become great among you must be your servant.” (Matthew 20:26) Enough said…