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Video Marketing Software Leverages YouTube

Video Marketing Can Use Extra Tools to Help Leverage the Power of YouTube Videos.

Video marketing with YouTube can be a great way for companies and organizations to use a free server to store their videos. It’s easy to use, but there are some serious limitations when it comes to your video marketing.

When relying solely on YouTube, video marketing methods are constrained when using the annotations feature. This is a great feature but is completely self-serving for YouTube, as they want us to stay on their site. Thus the links that you can embed in annotations section of your YouTube video will only link within YouTube. They will allow you viewers to go to another YouTube video for example, but you can not use annotations to send your viewers to your order page or your website, for example.

There are now video marketing software tools to send your viewer wherever you would like them to go, and one is even free.

You can use the site at LinkedTube to send your viewers to any url you would like. But you can not do this within YouTube — it works for embedded videos only.

 

So, if you want to use a YouTube video as a video marketing tool, you can go to their site and input the relevant information to get a free embed code for placing you video within your site. The tool does not offer too much flexibility but you can create the basic embedded links with the tool, and with a little knowledge of html, edit some of the parameters in the code.

An example is below, where we have used the LinkedTube tool to put a link on our short video marketing doodle video to lead viewers to our portfolio (again, you can’t do this within YouTube). The link shows on the video at the top when you hover your mouse on it.

In the rush to aid us in our video marketing efforts, several companies have developed advanced embedding solutions in your videos on a paid basis. These platforms give a wide variety of features that allow entrepreneurs and video marketing experts the ability to embed links to apps, pictures, other videos, calls to action, etc.

 

Doodle Videos from Penrose Productions

Introducing Doodle Videos at Penrose Productions

Doodle videos are all the rage, especially online, so we’re delighted to share this new service that we’re adding to the many others that we have at Penrose Productions. You may well have seen many examples of these doodle videos, particularly used in web marketing. We have added this to our repertoire and we’re delighted to offer it to our customers.

The end product of these doodle videos is to have a hand quickly draw pictures to go along with the story that is being told. We can take your existing artwork, photos, etc. and convert them for use in these doodle videos. Then we work the video editing magic of having the hand draw those images. We’ll add narration, music, sound effects, etc. to create a unique and very interesting video.

These videos are also sometimes called whiteboard animations as well as other terms.

This example show a quick doodle video we created to showcase some of the possibilities.