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Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

SimpsonDOGevitiToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.

San Jose Video Production Client Referral

A San Jose Video Production customer of ours returns after several years and recommends us for work with her new company.

We didn’t get to be the leading video production company in San Jose and Silicon Valley by disappointing our clients. With our 32 years of experience producing video for business and organizational clients we take pride in our delivery of great video work in all fields with speed, quality, effectiveness and efficiency.

As a result, our clients have give us a 100% satisfaction rating for our Silicon Valley/San Jose video production work.

In this survey, conducted by an independent auditing agency making blind calls, when our clients were asked if they needed the services of a Silicon Valley/San Jose video production company in the future, would they call or recommend Penrose Productions. They all said “YES”.

This has been a result of over three decades cultivating our reputation for great work and service.

Over the years, our Silicon Valley/San Jose video production company has focused on becoming a real partner with each of our clients to bring success to their video productions. From the beginning of the process we establish production goals so that they will meet and exceed the client’s requirements of:

  • the intended audience
  • what the video production should accomplish
  • how it will work with other aspects of the project 
  • how it will be implemented.

Yet despite our stellar track record, we are always pleasantly surprised when clients from “back in the day” look us up to give us more video production business, or a referral to do so.

This has happened lots recently and just again this last week.

One customer with whom we did dozens of San Jose video productions at her previous company has contacted us again in her new position. Her new company is one of the largest in Silicon Valley. The company has a large San Jose video production department, but using them is a lengthy process. And since she

san jose video production needed to move NOW, she knew just who to call. So she joins the ranks of a half dozen customers who just this calendar year have hired us again despite having moved on to other positions and to other employers.

Naturally we’re delighted for the big vote of confidence.

We also are excited about the opportunities to renew our working relationship with those clients. In many cases we worked countless hours on projects with these folks and have really bonded with them.

We started in video production when it was a fledgling business. It has always been our goal to develop lasting relationships with superior service for these clients, and our track record and many video production testimonials have helped us meet this goal.

And we are confident that future clients will not only be satisfied with the results and service we give them, but will be referring us as well.

In the words of Henry Ford, “Coming together is the beginning. Keeping together is progress. Working together is success.”

 

San Francisco Business Video – Our Specialty

Since getting our start shooting San Francisco business videos through our Bay Area video production company Penrose Productions in 1981, we have been committed to creating high quality, business videos for our clients.

For sales and marketing videos, we emphasize the creation of outstanding videos that present our clients’ products and/or services in a way that gets customers to buy, or at least consider buying, from our clients.

But yet another category of Silicon Valley and San Francisco business video productions that we often do might be considered communications videos. Often these will document the meetings, seminars, proceedings, training, etc. of our clients so that the information can be more widely disseminated. These meetings vary in their interest to us as observers. Of course, the content is not designed to appeal to us, but rather to the client’s target market, whether an internal or external audience.

We consider it a plus when the content is something to which we can actually understand or can relate.

If we can actually apply the content to our own lives or business, that’s a huge plus.

As an example of the opposite, when we shoot high tech training as we so often do with Silicon Valley video productions, we can be totally lost when listening to content about advanced electrical engineering and computer science.

In contrast to this, we were recently shooting a San Francisco business video for a top insurance company’s management meeting at the Ritz-Carlton in San Francisco.  This was our sixth straight year shooting and editing for this company and we find the whole experience a consistently interesting one. The content of the 3-day meeting was not about insurance, but rather sought to promote dialogue with the nearly one hundred management attendees as the company worked on growth strategies to get to the next level of revenue and profitability.

San Francisco training videoAs I listened to the discussions on business development and strategy it took me back to my graduate school days at the University of California.  The work was led by outside consultants from Management Systems of Los Angeles. As the company principals led the group in their work, it was eerily similar to being in the classroom getting my MBA in Berkeley all over again.  I found myself not just overseeing the recording of the event, but I was inspired and renewed in my original vision to provide amazing San Francisco business video production to businesses large and small. Many of the management concepts shared in the meeting were lessons I originally learned at Cal, and it was inspiring to get a “refresher course” on these principles.

The truth is, I often get involved in the day to day operations of running the video production.

But this time it was a treat (and an annual one at that with this client) that allowed me to also hear top-flight consultants and apply their lessons on strategy and tactics to our own company.  It served to re-engergize me and helps me look at the big picture for Penrose Productions.

At Penrose we have a passion to ignite the Bay Area business community with a desire to share and expand their business concepts through San Francisco business videos.  Now more than ever, video is the key to conveying a positive image of your products, services and overall company vision.   The problem is, many businesses still try to “do it themselves” and end up shooting themselves in the foot.  I made a commitment to quality video production back in grad school and that has never changed.  Just as with hiring any expert, videos from a professional Bay Area video production company can help take businesses to the next level.

As I reflect back on the many videos we’ve done through the years, I realize that San Francisco video production has changed a great deal over the years.

Penrose Productions has always remained at the forefront of producing San Francisco business videos in both quality and customer service.

 

Professional Video: Do Not Try this at Home (or Work)

Professional video production doesn’t require lots of great video gear. But it helps.

When a company wants to put forth it’s best image, it’s no secret that a professional video production will help. As we’ve commented before, professional video is becoming a much greater factor in not just communicating your message, but getting your business found in the first place.

Back in 1981, we began our professional video production business and the list of equipment to accumulate was daunting, to say the least. Cameras were extremely heavy and were never built together with a recorder. This trend did not really reverse itself until about 10 years ago. In this picture from 2004, you can see us on a shoot in China using our large broadcast quality camera. The thick (somewhat twisted) cord in the lower left connects the professional video camera to a recorder, which is out of frame. The cameras seemed to weigh a ton too. 🙁

professional video

These days, cameras are becoming smaller, lighter and more compact. The recorder (whether it is in digital format or to tape) is now almost always included in the camcorder unit. And even as these professional video camcorders become tinier, they actually put out quality that is superior to that given by the cameras for which we spent 10 times as much almost 30 years ago. Even an iPhone can produce vastly superior quality to that we got in the 1980s.

Obviously, for truly professional video images it’s not the camera, but the person behind the camera that matters.

small video cameraThe tendency today is to simply whip out the camcorder and shoot, and this is reinforced by:

  • a YouTube culture that values and rewards quantity over quality, and
  • excellent quality video even becoming available on iPhones and Android devices.

But when it comes to your company image, you need real professional video services.

In addition to the knowledge and experience that comes with a professional video production company like ours, we bring a wide variety of equipment and personnel to the shoot to make the video look and sound as good as possible. Because of this additional gear, we don’t travel light, as you can see from this behind the scenes look at a professional Silicon Valley video shoot used for training.

professional video shootWe like to think that our professional videos are like just about any other professional service. You need several components to make your video a success:

  • know-how
  • experience
  • the right equipment

If you’re missing any or all of these, you’re missing your chance to create a favorable impression for your company. Call the pros at Penrose Productions.

 

Bay Area Video Production a Hit at Fancy Food Show

A simple Bay Area video production for a new local food packager helps launch them at a huge San Francisco food show.

As a Bay Area video production company, one of the great treats is that we get to produce videos on such a wide variety of topics. We’ve done videos of a tropical hotel, a Welsh wafer fab, a Chinese lead frame manufacturer, at the zoo for an 8th grade science movie, Gold Country supermarket training videos, and so on. The diversity helps keep this business fresh for us.

We were delighted recently to get a call from the folks at Dio Deka Restaurant in Los Gatos CA to help them unveil their new line of Hellenic foods (read Greek-inspired) that they are rolling out to supermarkets and delis.

One of the highlights was getting to dine with the owners at the restaurant and enjoy many of these incredible foods. I know, it’s a tough job but someone has to do it!

Greek food

The big unveiling for their new food line and our Bay Area video production was at the San Francisco Winter Fancy Foods Show at Moscone Center.

Dio Deka had hired an amazing food photographer from Southern California, Brian Leatart to photograph the new foods they were unveiling. From there is was up to us to create a simple edited video production in the Bay Area. The purpose was to have this video play on a large screen at the back of their booth at Moscone while the Dio Deka folks cooked up samples of the food to share with buyers at the show.

From our experience in doing Bay Area video productions used in trade shows all over the world, we know that trade show videos need to compliment rather than dominate the sales efforts at the booth. If a trade show video gets too detailed or technical, the viewer does not remain engaged.

Trade show videos need to attract potential buyers, not sell them.

Because of show rules, audio was not allowed on any videos played in the booths. That’s why we relied heavily on graphics and character generation to let viewers know what they were seeing. I guess you’ll have to imagine what it was like at the show with the buzz of a huge crowd and no music playing on this video.

But apparently the whole experience was a huge success as reported by Zagat.

We’re glad our Bay Area video production could contribute one small piece to the successful show.

Here’s the video:

I know we’ll be celebrating soon with some Dio Deka foods! Yum!

Video Production the Fun Way

We Love a Video Production That Inspires Us to Get Creative.

We’ve done an awful lot of video productions in our 30+ years in the San Francisco Bay Area.

As with any job or profession, the work varies from the mundane to the truly exciting. And like others we revel in the opportunity to do a video production that is flat out fun — and get paid to do it

We’ve done lots of video productions over the years, but the trend for quite a while has been away from that as companies feel they can’t afford to appear frivolous.

We just put the finishing touches on the first edit of a marketing video for Abbey Carpets/Blossom Valley Interiors in San Jose.

Owner Steve Delamore is one of those business owners that is truly marketing-focused and he realizes the need to do videos as part of his marketing mix. And we love how he lets us get creative with the vision.

In this particular case Steve wanted to highlight the opening of the new Karndean Design Center in his store. His store is the only one in Santa Clara County where such a center exists, and his goal is to use it as a great competitive advantage.

He actually had to close his store for a week to install the design center and when he told us that he was going to do so, we suggested that we create a video production around it. We further helped him find a video camera that shoots at a very low frame rate, so that when the video is played back at normal speed everything is in fast motion.

We suggested that he set up the camera in a fixed location in the store and keep it running during the installation.

Steve did that and got some very cool video footage of the installers and workers scurrying around.

Watching the fast motion inspired us to create a script done in the style of an old time silent movie, complete with black and white footage, film scratches, title cards and piano music in the background.

Steve approved and embraced the video production concept wholeheartedly.

Here is the finished video:

Fun and creative video production projects like this one are too few and far between, but they serve as a source for great satisfaction and inspiration when they come along.

And we’re always going to be on the lookout for more.

 

 

8 Ways to Doom Your Corporate Video Production – Conclusion

Mistakes That Will Ruin Your Video Production – Conclusion

With video production as with all things, the motto is “If it’s worth doing, it’s worth doing well” And this applies to your video productions.  But there are times when a large full scale production is not warranted.  Fortunately, it is no longer a matter of all or nothing when it comes to bringing professional production values to your work. 

You do not have to spend tens of thousands of dollars for a video production.

inexpensive video production

It surprises many people that are considering a video production that there is an efficient middle ground that can be used.  This can be a tremendous cost saver.  This includes hiring one or more professionals to assist.  This could be:

  • ·        a producer/director to oversee your production,
  • ·        a lighting director with equipment,
  • ·        a teleprompter operator with equipment,
  • ·        a make-up artist to make your executive look “just right”
  • ·        an editor to bring together the footage you’ve shot into a crisp, effective program,
  • ·        a graphic artist or animator to punch up your graphics,
  • ·        a duplication facility to make mass quantities of your videotape, DVD or CD

Through the use of experienced professionals in some or all areas of your next production, you can ensure that you create a program that meets your objectives in an efficient and effective way.