AVID editing is still the standard for San Francisco Bay Area video editing and throughout the US.
In the San Francisco Bay Area video editing community and throughout the country, AVID edit systems are acknowledged as the standard of the industry. It becomes even more evident as you travel throughout the nation (especially the L.A. production community) that AVID is not just the San Francisco Bay Area video standard, but the national standard as well.
We’ve used AVID edit systems since we made the switch to non-linear editing in the 1990s and ever since then we’ve relied on their products. That’s why it was a no-brainer to add another AVID system to handle our expanding work load.
Our growth is coming in two areas:
- legacy business (sales, marketing, training, and communication videos for businesses)
- small business videos (primarily to gain greater search engine visibility).
Because of these expanding areas, we needed to add more edit capacity. While we have never limited ourselves to only doing San Francisco Bay Area video productions, the need is greatest for that geographical region. We look forward to putting it to use for those in other areas of the country (and even the world) as well.
We’re finding that as businesses seek higher search engine rankings through video, they realize that the video is important not just for SEO rankings, but to get customers in the door. So to accomplish this the smart companies wnat a truly professional look. Our new AVID system will contribute to doing that for our clients. And as we’ve pointed out previously, when our web videos are uploaded, we don’t want the clients to feel the need to do any YouTube video editing of their program.