Video Marketing Weekly from Penrose Productions 12/1/15

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/23/15

Here’s the latest video marketing information from around the web over the past week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Constantly improving our skill set

We are constantly improving our ability to serve our clients through research and seminars.

In our effort to be constantly improving our service to our clients we make an effort to do research, reading and other training. We recently went to Los Angeles to attend VidSummit on August 20-22.

This seminar and workshop was a result of the efforts of Derral Eves, a very knowledgeable YouTube and video marketing expert.

constantly improving

Jim Penrose, right with Derral Eves.

For three solid days, we got to learn from of a wide variety of experts who are, by their unanimous admission, constantly improving themselves.

Topics ranged from video marketing for local businesses through leveraging YouTube to create huge money-making opportunities through brand building. We heard from folks who had literally made millions of dollars through their YouTube accounts.

The key to leveraging YouTube for big paydays is to be constantly improving.

In this case, constantly improving means that channel owners or managers must frequently test, and check their analytics. That’s how they are constantly improving. We are prepared to do that for clients and will shortly announce a very exciting client who will be relying on us to do just that.

We are constantly improving for our clients!

 

Get Me on Page 1 of Google

Today’s business people always seem ask, “Can you get me on page 1 of Google?”

Frankly the short answer is that yes we can. It’s all a matter of what you want to get to page one of Google for. What keywords will help people to find you when they search for your product or service?

As we’ve pointed out in an earlier blog post on review videos, when new clients evaluate a business or product that they are not familiar with, they’ll often look for reviews of that business or product. While some will go directly to Google Plus or Yelp or some other review site, often they will do a simple Google search which includes this information:

  • city and/or other location name
  • business or service type
  • followed by the word “review”

Will customers discover your business if they search using that keyword phrase?

One of the quickest ways to say yes to “Get me on page 1 of Google” is to have a review video.

92% of Google searches never get past the first page, so when clients say “get me on page 1 of Google” they are asking a very relevant question. A business MUST be ranked on the first page of the search results. And once you are on that front page, a terrific way to get found is to have a video there. The YouTube thumbnail that shows on the page truly makes your video stand out from the rest of the text-based entries on the page.

get me on page 1 of google

Review videos are a terrific way to get your business viewed in a good light also. For the business that may have some negative reviews online, the review videos will of course feature only the very top reviews. The videos are completely accurate but naturally do not highlight the negative.

Recently I did a video to answer the request of how to get me on page 1 of Google and have posted it here.

As mentioned in the video, since we are the specialists at getting videos ranked onto page 1, we’re looking forward to doing it for you. Your yearning to get me on page 1 of Google will be satisfied – guaranteed!

To get YOUR review video produced and ranked onto page 1 of Google, it’s actually cheaper than you think. To learn more, look at what we do here at Penrose Productions. To get us to get your video ranked in the search engines, give us a call at 650-969-8273.

Review Videos are Great for Driving Business Customers

Review videos can help a business build customer confidence in their product or service.

And when a customer has that confidence, that’s when they’ll pick up the phone or come in the door.

When evaluating a business or product that he or she is unfamiliar with, a new client will often consult reviews of that business or product. While many will go directly to Yelp or some other review site that they trust, many times they will do a web search. Typically this search will consist of this search string:

  • city or location name
  • type of business or service
  • the word “review”

Will this customer find your business if they search using that keyword phrase?

Review videos can make sure that they do find you.

As we’ve mentioned before, 92% of Google searches never get past page 1, so it’s imperative that your business get ranked on that first page. And once you are on that front page, a great way to get listed is to have a video. The YouTube thumbnail that shows on the page really makes your video stand out from the rest of the text-based entries on the page.

Review videos are a terrific way to get your business in the best light as well. For the business that may have some less than complimentary reviews on Yelp, the review videos will of course feature only the best reviews. While completely truthful, the review videos naturally do not highlight negative reviews.

And when clients see all-positive review videos, they are more likely to contact that business.

Let’s show an example of a review video, shall we?

In this video, the search term we are trying to rank for is “Palo Alto home care service review” and after being uploaded a few days ago to YouTube, it is already ranking on page 1 of the search engine results among over 9 million results. In fact, it’s the 6th ranked entry in the organic (non-paid) search engine results. See how the video thumbnail draws the eye?

palo alto home care service review

Here’s the video itself as seen on YouTube:

Our task over the next several days is to get the video ranked even higher on page 1 so that it will be even more visible to anyone searching for that search term. In addition this review video will climb up in rankings for other search terms for which it is not already on page 1.

Since we are the specialist at getting review videos ranked onto page 1, we’re looking forward to showing how this happens.

And if you want YOUR review video produced and placed onto page 1 of Google, it’s cheaper than you think. To learn more, look at what we do at Penrose Productions. To get us to help you get ranked in the search engines, contact us at 650-969-8273.

 

 

 

What are business videos and why should we make one?

Today, business videos step up to fill the  marketing gap left by media advertising and newspapers.

As the internet continues to grow, marketer and customer interaction can happen in numerous ways and one of the best ways to get recognition is through business videos.

So what are business videos and why should I make one? Business videos are videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits and they are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Business videos engage the audience which is the key to marketing today; after all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods.

What are sales funnels and why are they important?

sales funnelA good sales funnel consists of three levels:

1) The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.

2) The Mid-level where your content is more in-depth allowing you to better qualify your original leads.

3) The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

1) Firstly the actual money comes from the lower level of sales funnel so business videos are particularly effective at targeting the lower level of sales funnels.

2) Try to keep business videos targeting the upper levels of the sales funnel brief; you want your potential lead to want to know more and have to continue through the funnel to find more.

3) Strategy is important; so try to come up with a good plan of how you will use video in your sales funnel before you start.

Business videos are an engaging way of interacting with your audience and can provide you with massive social proof due to the viral nature of being able to share videos online; they are the perfect promotional tool in today’s market.

For your business video, call Penrose Productions at 650-969-8273. We’re the experts in business videos.

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Small Business YouTube Video Optimization

Each of your small business YouTube videos should contribute to an overall strategy.

By now you have your small business YouTube channel set up so it’s time to add your video. You want to do this in just the right way to maximize its effectiveness as a marketing tool.

There are a few things you want to do before you add videos to your channel.

First, the video must be compressed into a digital format, so if it now exists on tape or DVD but is not internet-ready, you’ll have to get that done. We offer this service as do others, and for YouTube videos you want a video and audio file in .mp4 format for uploading.

Once you get the video onto your hard drive or server, you want to rename the video so that it shows your keywords. As we’ve discussed before, this is typically the type of business and the city, e.g. “Timbuktu hair salon” or “hair salon Timbuktu.” At this point it is not important that the small business Youtube video file name ends with .mov or .mp4 or other extension.

Next, you want to have the narration or dialogue of the video transcribed.

If you have a copy of the original script it makes this chore very easy — it will be 95% done for you. But you can certainly play and pause the video yourself while you type the script. Another option is to have this done, and depending on the length of the video, you can do this for as little as $5. If you go to Fiverr you can get all sorts of jobs done at incredibly low prices, and in this case you can get someone to transcribe up to 15 minutes of the audio for just $5. (I honestly don’t know how people can do it for that little…)

After you have the transcript and the compressed video, you’ll be ready to upload it.

Log into your YouTube channel and at the center up top will be an “Upload video” tab. Clicking on this will allow you to upload one or more videos to YouTube, which will be connected to your small business YouTube channel.

Depending on the length of the video and the speed of your connection, this could take awhile.

Once the video is uploaded (YouTube will send you an email to let you know that, if you choose that option) you’ll need to make some changes to the information on the You’ll also want to end a hyphen or | to divide the title, and add on the name of the business or even the owner (in the case of lawyers, doctors, or other professionals).

Under the description, the very first line should have the keywords as a title. Then skip a line and add the transcript of the audio from the video, followed by the business name, address and phone. And here’s another key trick: go back and add counter numbers to your description at key points in the transcript. When you add the time prior to the words spoken on the video, they turn into hyperlinks and this allows viewers to go forward and back within your video. And here’s the cool part: when they do that to your small business YouTube video, each click on a time counter number means that YouTube registers another view for your video.

Here’s an example of a short video we did about Penrose Productions’ worldwide travels:

If you click “Show more” at the bottom of the description, the box will expand and you’ll be able to see that those time makers are now links and you can more forward and back in the video when you click on them.

From here, we’ll move on to tags (keywords) for the video. These are used to aid in searching and so have a large impact on your search engine rankings, but it is almost as much art as science. You’ll not only want to add your prime keywords, but related keywords in addition. So besides Timbuktu hair salon, you might want to add best haircut Timbuktu, great hair coloring Timbuktu, etc. You certainly can use your keyword research as a guide, but use your imagination as to related areas whose keywords also deserve to be included.

To add tags, separate them with commas and YouTube will make them into keyword phrases rather than use each word individually.

Below this area you will see the thumbnails that will appear when your small business YouTube video appears in searches. You want this to be as interesting as possible (to get the most clicks) but at this point you’ll have the choice of only 3 different random frames. Later on when your channel builds credibility you can be eligible to use custom thumbnails, but at this point you’re going to have to choose from the 3 random frames which YouTube picks for you. Pick the most appealing to viewers.

After this, you want to make sure that your Privacy Settings are set to Public, otherwise the world will not be able to see it.

As for categories, this does not seem to have much impact on small business YouTube videos (or others for that matter), so just try to choose the one that you feel is most appropriate.

Next time we’ll cover the advanced section to fully optimize your small business YouTube videos.