Video Marketing Weekly from Penrose Productions 3/20/18

This week’s “Video Marketing Weekly” start with a great article about launching a video sharing website, or YouTube clone.

youtube clone

This week we have another great compilation of video marketing articles that are worth taking a look at.

The lead article this week is titled “Top features to include when launching a YouTube clone.”

A YouTube clone site is simply one that a person or company creates that is patterned on the YouTube model. YouTube clone sites have are typically focused on one topic or niche, however. There are many ways of launching a YouTube clone site. Before starting to build a YouTube clone site, you should know which are the main features you want to include.

In this article, the author provides a step-by-step guide to creating such a video sharing website.

This article comes from the “Best in Australia” online newspaper. It does have some key points for those trying to plunge into video marketing in a big way. If one commits to creating an entire video sharing site within their marketing mix, they must be prepared to devote many resources. This involves the creation of the site as well as ongoing maintenance as well. It would be counterproductive to a company or business if they initially posted a lot of videos, then let the site just sit. A major key to the success of the site would be posting content on a regular basis.

We would be happy to talk with clients that want to move into video marketing with a major commitment and make a YouTube clone. We’ve done this for clients in diverse industries, including the hobby niche and hospitality training.

If a company has the in-house staff to nurture the YouTube clone, they should investigate using the software offered for sale at ClipShare.

So, are you ready to start a video sharing website?

We have lots of practical expertise in assisting companies in creating just the right approach to motivate t

If you are looking for launching a video sharing website, or YouTube clone, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video sharing, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly so be sure to look them over.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with new ideas — and to identify your target viewers for your video sharing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 11/21/17

This week the Video Marketing Weekly from Penrose Productions has some very informative articles, including info on streaming video.

facebook live

This week Penrose Productions has a treat. We have some articles on quality live video streaming broadcasting on Facebook Live and YouTube. In these articles, explore how to broadcast streaming video to your business related quality via Facebook and YouTube.

Use live streaming video to showcase your brand’s message.

In this lead article this week, the author introduces a great mobile production app Switcher Studio. This app will help you to brand your live streaming videos, showcase your logo and share images, links, or video clips with viewers.

In your live streaming video you can easily use the Switcher Studio app, using your IOS devices as a camera. Check out our newsletter to see how.

This week the lead article is titled “How to Easily Broadcast Multi-Camera Live Video for Facebook Live”.

As the author shares, Switcher Studio is great if you want to use your iPhone for streaming video. If you have and want to use something of higher quality like a DSLR or video camera, we have you covered. Check out Webcaster X2 which lets you stream to FB from any camera you already have.

This article also helps you how to manage the tech side of a Facebook Live show using Switcher Studio.

Be sure to look at this article. And let us know if we can help you define the targets and strategies to brand your streaming videos on social media.

We can also share several techniques of streaming videos that appeal to your target market.

Over our 36+ years in video production and marketing, we have extensive expertise helping businesses create the right approach and appeal to their target audience. Our expertise in both video and business has earned us the acknowledgment and capability to get companies aimed in the right path for their video marketing initiatives.

Contact us so we can assist you to understand the focus on, strategies, and audiences for your potential video marketing requirements.

Parenthetical, there are many other interesting articles in this edition of the Video Marketing Weekly, so please make sure to take a look. There are bunches of help for tips and hints contained therein.

For help with your video marketing technique– and to get the focus on your live video marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 10/17/17

This week the Video Marketing Weekly from Penrose Productions has some excellent articles for you from around the web.

YouTubeThis week we have a few articles about your online marketing videos that you’ll like. These musings on video marketing and its use on social media are part of another great compilation of articles in this latest edition of the Video Marketing Weekly.

In today’s online world, video is a critical tool.

YouTube video marketing can help viewers get quick information, be entertained, and solve their business problems. Check out the newsletter to see how.

This week the lead article is titled “Help your video rank higher! On YouTube! Real study! 12 tips!”

As pointed out in the article, YouTube is the world’s second largest search engine and social media site after Google. This article shares several good tips for increasing the ranking of your YouTube videos by working on optimizing your video content, improving your SEO efforts, and firing up your channel.

We’ve been at the forefront of video marketing for years – check out our most recent post on the topic.  We have lots of experience and knowledge about what works.

Let’s help underscore the first point of the article – that short videos are best. The article says that this is so that people will watch them and digest their contents, but the article ignores a very important additional fact that follows from that. Beyond supplying your sales message, consider that the more views a video has, the higher it ranks in the search engines, all things being equal. And to count a “view” it must be played for over one-half of the length of the video. Therefore, it’s much easier to get views with a short video than a long one.

So short videos help you in two ways.

If you have a dynamic video marketing idea, we can help profoundly by leading you through the process.

With our over 3 decades in creating business video productions, we have lots of practical experience in assisting companies in developing just the right strategy to motivate their target customer. Our experience in both video and business has advanced our credibility as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

We have worked tirelessly to fulfill our business’s goal of applying several hard-won lessons in video production plus our advertising expertise to improve services in many niches.

Kindly let us show you the way we could be of help. We would definitely be able to help you improve in this area, and help develop strategies to hit your target markets with video advertising and marketing.

For help with your video marketing technique– and to get the focus on your sales and marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 10/3/17

Check out the articles on video marketing trends and statistics from this week’s Video Marketing Weekly from Penrose Productions.video marketing trends

This week we have a few articles about online marketing videos trends that you’ll like. These musings offer another great compilation of articles in this latest edition of the Video Marketing Weekly. The prime article points out some trends in video content marketing in today’s online world. Check out the newsletter to see how.

This week the lead article is titled “Top 10 Video Marketing Trends And Statistics Roundup 2017.”

In this changing world, you have to think again how to introduce your brand or business to your customers. The article points out that video marketing creates powerful customer engagement. So your video marketing should lead your marketing efforts.

This report is from Tubular Insights. It says that 64 percent of consumers purchase after watching branded social video content.

In this article, author gathered does research that says video will be next trend for boosting your marketing strategy.

So if you need help, we would be delighted to put our more than 3 decades of video production and marketing expertise to work for you.

Therefore be sure to let us know if we can help you set the targets and strategies for your video marketing.

At Penrose Productions we’re pleased to share this collection of video marketing articles to help our clients. We share about the many opportunities that these video marketing trends bring. There is no charge to subscribe, so please do.

So for help with your video marketing strategy (and to create that crucial video that you’ve always needed) call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 9/19/17

Here are the latest tips for YouTube video advertising in our latest edition of the Video Marketing Weekly.

youtube

This week Penrose Productions has some articles with tips for YouTube video advertising. They will help you to explore the quality of your business-related YouTube videos. We have lots of other articles from throughout the web this week. But the lead article features tips for YouTube ads and videos.

This week the lead article is titled “7 killer ad tips for YouTube & video.”

By Alexa rating, YouTube is the world’s second largest search engine. In every minute there are 300 hours of videos published on YouTube. So YouTube marketing gives you entry to a gigantic audience.

You should strongly consider YouTube video ads. They increase your brand value and spread your message to as many people as possible. You want this to be properly targeted to your target audience of course. This can be accomplished in many forms.

In this article, the author mentions that you can serve different videos to visitors who have different needs by using Google Tag Manager.

Here’s another of those great tips for YouTube. We would welcome the chance to help you with YouTube Video ads, or even YouTube videos that are not served via ads on YouTube.

Please be sure to look at this article and let us know if we can help. We can work with you to define the targets and strategies for your business branding for mass audiences.

We have over 35 years producing business video productions. This gives us tons of experience in assisting companies of all sizes to develop the right strategy to appeal to their target viewers.

In fact, we have a 100% satisfaction rating from our video production clients.

Our skills in both video and business have advanced our knowledge base for helping businesses to aim in the right way for their video marketing initiatives.

Naturally, at Penrose Productions we are pleased to share this collection of tips for YouTube video marketing, plus write-ups and posts to assist our customers to grasp the possibilities that video marketing brings. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your video marketing strategy (and to produce that shareable video that you’ve always desired) contact us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/12/17

This week the Video Marketing Weekly has a brand new article for you about a great tool named the vidIQ Chrome Extension.

vidIQ YouTube Video Analytics Chrome Extension

The lead article in our newsletter is titled “vidIQ YouTube Video Analytics Chrome Extension [COOL TOOL]”

In this article, the author explores what makes a video go viral and optimizes videos for more views. Its all about the vidIQ YouTube chrome extension for video analytics.

We use the vidIQ Chrome extension often to analyze videos.

This great extension gives you terrific ideas for how to best setup your YouTube videos. This helps you get higher rankings and more traffic.

The vidIQ Chrome extension is a Great tool for any startup entrepreneur.

This tool delivers a comprehensive optimization report card for any YouTube video – right on your browser! As the author says, this tool works for you to supply “keyword research and video optimization intelligence”.

It will provide you the answers and optimization data that can dramatically improve your videos’ performance, subscriber engagement, and promotion opportunities.

As pointed out in the article, if you’re a content creator, marketing manager or YouTuber you’ve undoubtedly wondered about this tool. It will help you to rank your video in the search engines for YouTube SEO and fit you into the social media audience.

This article gives you the proper guidelines how to manage the vidIQ Chrome extension panel.

VidIQ will display a new set of metrics on the YouTube watch page for the particular video. This includes:

  • overall vidIQ score
  • views per hour
  • average view percentage
  • total views
  • the total minutes watched
  • the number of times the video was embedded
  • how many subscribers there are to the YouTube channel
  • the number of subscriptions that were earned as a result of that video.

This is just one of the many tools that we use.

As pros in the video marketing arena, we’re here to help. If you have a video marketing idea, let us know so we can assist you to define the targets. We can also assist with your plans to brand your videos on YouTube as well as social media.

More than 35 years in video production and marketing, we have broad expertise helping businesses create the right strategy and interest for their target viewers. Our expertise in both video and business has earned us the recognition and skill to get companies aimed in the right way for their video marketing initiatives.

Kindly let us show you the way we could be of help. We would undoubtedly be able to help you better in this area and help improve plans to hit your target with video advertising and marketing.

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273.

 

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Getting Banned from YouTube: Your Competitor Can Do It

If you think that getting banned from YouTube is difficult, you probably play by the rules and can’t imagine how or why that would happen.

banned from youtubeYou are also being a bit naive. YouTube can be a wonderfully powerful force for businesses of all sizes in sharing their videos with the world in general, and their target audience in particular. Not only is YouTube a free, high quality storage platform for videos, thanks to it’s search parameters it helps those videos to get found. In fact, we’ve helped lots of companies accomplish this.

Think of the sheer size of YouTube:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day

(statistics thanks to fortunelords.com)

Over the course of its development, YouTube has evolved into a platform with a large set of rules and regulations to be followed by people uploading a video.

A YouTube channel owner has to be aware of the hazards of using this usually reliable marketing asset.

If you have a video channel which supports your website or business, you have to not only be very careful with YouTube policies, but be prepared to defend them. You could get banned from YouTube without any prior notice.

We saw this happen recently when the channel owned by Legal Insurrection was banned from YouTube.

The channel was removed without any prior notice based on third-party claims of copyright infringement. Although these claims were submitted by a political rival, the fact that the channel was banned from YouTube was so complete that even original videos created by the channel owner were banned by YouTube.

Fox News reported this ban on the channel imposed by YouTube, without any notice and can be read in detail here. Despite your political views, the fact that this could happen so quickly, completely and unjustifiably should be a concern for all channel owners.

So this should serve as warning to all YouTube channel owners that they too could be banned from YouTube and a substantial marketing asset eliminated, simply because of a complaint by anyone  – including a competitor.

Therefore, it is important to be extremely careful while uploading your content so your competitors can make no third party complain of copyright infringement or any other irregularity against you. Here are some additional suggestions that you can adhere to in order to stay on the right side of YouTube laws:

Only use content that you own or produced

This is obvious – if you don’t own the video or have the right to do with it as you please, it may get banned from YouTube. the process for your competition to dispute your ownership is very easy, do don’t give them the opportunity. This is the easiest way to get banned from YouTube. The only way that you can use content of others on YouTube is to use videos marked “creative commons.” That gives you the go-ahead to use the footage.

Thumbnails

YouTube gives channel owner the choice of three possible thumbnails, which are random images from the video as it is uploaded. We urge channel owners to use their own custom thumbnails. While deciding the thumbnail for your YouTube video, be careful. A misleading picture which attracts a user to see the video may go undetected by the YouTube algorithm but will surely be picked up by your competitor. Therefore, add relevant thumbnail pictures that apply to the actual content of the video.

Don’t get software to generate traffic

For several years, channel owners could  purchase views, likes and subscribers for their YouTube videos. They have figured that out and now the ability to uncover such trickery, and it will get you banned from YouTube quickly.

Video description

Write a long and ample video description of 500 words or more. Explain your involvement in the creation of the YouTube video. This will cement your ownership claims.

Read the fine print

In order to save you the hassle of trying to restore a channel that has been banned by Youtube, read the fine print before clicking on the “accept” button. Knowing the rules and regulations will make you less probable of breaking them without knowing.

As a subsidiary of Google, YouTube follows the policy of making it very difficult to speak with a real human being.

So it is difficult to rectify the situation if you are banned from YouTube. Our recommendation for a fail-safe solution is to be sure that you have all of your videos backed up on other media. If the worst happens, you can re-upload all of the videos to a new channel. But since you would lose all the prior views, likes, comments, etc. it is best to avoid the situation in the first place.

Postscript

The Legal Insurrection channel has been reinstated after much pressure. But it took a lot of work on the part of the channel owner, something we all want to avoid.

Video Marketing Weekly from Penrose Productions 1/3/17

Here’s our latest collection of posts and articles from across the web about the subject of video marketing.

We’ve curated them from around the web from the past week. Despite the holidays, we’ve got some good video marketing articles for you.

The lead article in this edition’s is titled “Create an Amazing Promo Video.” There are some nice tips in here for those of you trying to get your arms around a promo video for your company or practice.

Take a look, see what you think, and if we can help you in this or any area of video marketing, of course just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/27/16

Here’s the latest collection of articles and posts from across the web about video marketing.

We’ve gathered them from around the net from the past week.

Our favorite article from this edition’s lead article is titled “5 pretty easy ways to optimize your B2B YouTube videos.” There are some good tips in there for BtoB video creators. And you know you should be one if you’re in that segment.

Take a look, see what you think, and if we can help you in this or any area of video marketing, of course just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273