Video Marketing Weekly from Penrose Productions 11/28/17

Here’s the newest version of the Video Marketing Weekly. It has tips on using long-form marketing videos.

shooting videoNowadays video is one of the most powerful tools of digital media. There’s no more powerful medium than video to extract that emotional attachment. this exists because whether it’s the long-form video consumers are watching or the brand ads that accompany that content. Today’s audiences want quality content, especially in their videos.

This week, the lead article from our compilation is “How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should).”

For entrepreneurs, choosing between long-form and short-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better.

A long-form video is usually promoted as a better way to involve the attention of consumers.

Short-Form vs Long-Form Video

The article shares some experiences why long-form videos are essential for your video marketing. Then learn how it works to expand your business.

Read about how the author focuses on 4 key reasons to apply to your own video content strategy.

We would be thrilled to assist you to create an awesome long-form video. We can help immensely by steering you into the process.

During our over 3 decades making business video production,s we have tons of practical expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both of this video and business has advanced our reliability as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy — and to identify your target audience for your video marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 10/10/17

The Video Marketing Weekly from Penrose Productions has some terrific articles from a variety of web video marketing articles recently published online.

video camera

The latest edition of the Video Marketing Weekly will help you to strengthen your video marketing understanding in order to help expand your business in the marketplace.

This week the lead article is titled “How to Maximize the Power of Video in Your Marketing Automation Efforts!”

In this article, the author focuses on the growing importance of video marketing, saying that “people spend more than double the time on web pages with video that they do on pages without video.”

The implications of this finding are huge as he further notes that nearly 9 out of 10 are not using their video marketing data properly to their advantage.

Video marketing can be used to create notable emotional connections with your customers. You can create several types of videos to introduce your brand and clarify your plan as a potential partner.

In this article, the author gives maximum importance to the good quality video content. Because your video is a reflection of your company and product, good quality video content can conquer consumer resistance.

There are many new write-ups in this edition of the Video Marketing Weekly.

We hope you’ll discover the concepts in them to support your plan and strategies for using video marketing to improve your profits.

And we would be thrilled to help you to create an effective video marketing strategy to appeal to your audience.

At Penrose Productions we’re delighted to share this compilation of video marketing articles to assist enlighten our clients about the many prospects that video marketing brings as part of a modern digital marketing. There is no expense to subscribe so please do.

For guidance with your video marketing strategy (and to create that shareable video that you’ve always needed) call us at Penrose Productions: 650-969-8273

 

 

Video Marketing Weekly from Penrose Productions 2/14/17

Here’s new video research in the brand new edition of our Video Marketing Weekly.

video marketing weeklyThe internet is a never-ending source of informative material, so like we do every week, we’ve rounded up these articles, blog posts, etc. from the prior week on the topic of video marketing. And since the use of videos for marketing in business is climbing to an all time high in 2017, we have lots from which to choose. This week, the lead article from our compilation is titled “New Research Shows Video Is the New Blogging.” Read about how the authors did video research that shows companies are using videos for marketing at an increasing rate. Never before have we seen such active use of video in business, and it’s coming at the expensive of blog posts and other written content.

The article shares video research that indicates not only an increasing rate of videos used in marketing, but they are being made shorter as well.

We wrote about this phenomenon in our video marketing blog post of July 7, 2016. In a nutshell, video research shows that viewers lose interest in a video after 2 minutes.

Please be sure to look over this article and the many other articles from the past week and let us know your opinion.

There are several other articles listed that can help with your strategy and tactics for using video marketing in your business. Please let us know your opinion on any of the articles gathered in this week’s edition, including the video research involved. And as always, if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help our clients understand the unique opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/7/17

Here’s this week’s edition of our Video Marketing Weekly.

video engagementWe’ve gathered these articles, blog posts, etc. from around the web from the past week. And since viewer engagement in 2017 is going nowhere but up, there’s no shortage of great articles out there.
In fact, the lead article for this week’s compilation of articles from around the web is one titled “How to Use Video Content to Accelerate User Engagement.

The article gives us a look at how much video helps with online marketing. In fact, it says that “landing pages featuring video content increase engagement by 80%.”

Wow, who wouldn’t want that kind of increase in viewer engagement?

Although the numbers are amazing, it comes down to one point, if you aren’t using online videos, your viewer engagement is suffering.

 

Please be sure to check out this article and the many other articles from the past week and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are very happy to share this collection of articles to help our customers and others be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273