Video Marketing Weekly from Penrose Productions 01/16/18

How Video Marketing Influences Your Customers’ Buying Decisions – in this week’s Video Marketing Weekly.

Buying Decisions

This week, we have an interesting lead article from our weekly edition. It is titled “How Video Marketing Influences Your Customers’ Buying Decisions.”

https://www.webtrafficthatworks.com/how-video-marketing-influences-your-customers-buying-decisions/The article is pretty much right on the mark. We agree with the concept of creating favorable emotions in your viewer. People, regardless of their culture, location, or age can react very strongly to emotional stimuli.

However, what is not addressed in the article is that viewers have very short attention spans.

If you do not reach the viewer in the first few seconds of your marketing video, they won’t be watching long enough to develop the emotions that you are trying to elicit.

The situation is just like a newspaper headline that captures the attention of readers.

They quickly decide whether it is worth their time to read the rest of the article. Basically, the reader is making a “buying decision” as to whether they want to “s[end” their time reading further. Similarly, our video must capture the attention of viewers during the first few seconds of the video. If not, the viewer will be moving on to something they perceive as more interesting.

Get creative. Think outside of the box.

People using smartphones watch at least one video every day. Marketers rate video as the most effective content marketing method. We agree with this thought that most consumers say that watching product or service videos make them more confident in their online purchase decisions.

When you decided to create a video for your business the first thing you need to ask yourself is, “how am I going to make them feel?”

If you have decided to make creative video content a part of your business marketing plan, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/02/18

Video marketing trends for 2018 get top billing in this week’s Video Marketing Weekly.

Video Marketing Trends

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing.

This week, we have a great lead article from our compilation. It is titled “Three Video Marketing Trends That Will Take Off in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content to match current trends. Read about how the author focuses on 4 trends to apply your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, give us a call. We would be delighted to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 12/19/17

Here’s the newest version of the Video Marketing Weekly about trends of content marketing in 2018.

Content-Marketing

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing?

This week, we have a great lead article from our compilation. It is titled “4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content as to match current trends. You should read about how the author focuses on 4 trends to apply your own video content marketing strategy.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a Cisco study that says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, we would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

Accordingly, we have a great deal of practical experience in helping companies in producing just the right technique to motivate their target user. Our experience in both video and business has advanced our reliability. As professionals in aiding businesses that wish to aim in the right instructions for their video content marketing efforts, we should be your initial stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 11/28/17

Here’s the newest version of the Video Marketing Weekly. It has tips on using long-form marketing videos.

shooting videoNowadays video is one of the most powerful tools of digital media. There’s no more powerful medium than video to extract that emotional attachment. this exists because whether it’s the long-form video consumers are watching or the brand ads that accompany that content. Today’s audiences want quality content, especially in their videos.

This week, the lead article from our compilation is “How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should).”

For entrepreneurs, choosing between long-form and short-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better.

A long-form video is usually promoted as a better way to involve the attention of consumers.

Short-Form vs Long-Form Video

The article shares some experiences why long-form videos are essential for your video marketing. Then learn how it works to expand your business.

Read about how the author focuses on 4 key reasons to apply to your own video content strategy.

We would be thrilled to assist you to create an awesome long-form video. We can help immensely by steering you into the process.

During our over 3 decades making business video production,s we have tons of practical expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both of this video and business has advanced our reliability as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy — and to identify your target audience for your video marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 09/5/17

Five Current Trends in Social Media highlight this week’s Video Marketing Weekly.

Current Trends In Social Media

What marketing trends will you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through engaging content marketing.

This week, we have a great lead article from our compilation of articles. It is titled “Five Current Trends In Social Media That Will Only Get Bigger”.

It shows you how to create your content to match current trends. Read about how the author focuses on 4 trends to apply to your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article, you can see how it works.

If you have wisely decided to make video content a part of your business marketing plan, give us a call.

We would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business speaks to our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 08/29/17

Can You Start Video Content Marketing in Cheap and Easy Way?

Here’s the newest version of the Video Marketing Weekly of Penrose Productions.

Cheap and Easy

Sharing video content is a powerful storytelling medium for your business. This applies to promotional campaigns, influential ideas and content efforts. These can all help you create a more satisfying relationship with your audience.

Previously, video content marketing has been an expensive proposition. In our lead article the author shows you how it is possible to minimize your budget.

This week, that lead article in our web compilation is titled “How to Get Started with Video Content Marketing (Without a Blockbuster Budget)”.

Many marketers avoid creating video marketing for one simple reason. That is, it has a reputation for being expensive to produce. The featured article in this week’s Video Marketing Weekly shows you how to start your video content marketing on a smaller budget.

The truth is that producing great content marketing can be incredibly affordable with video.

In the article, the author is clear about the way to make video content marketing outstanding on a modest budget. You can create your marketing videos to promote your product, service or brand at an amazingly low cost.

The author also suggests four question before start planning your video content marketing:

  1. Who is this for?
  2. Why should they watch it (what’s in it for them)?
  3. How will they find it?
  4. What do I want them to do after they watch it?

We have always preached about these foundational steps to video content marketing. You can use these ideas to start producing the video without a big budget. Read the conclusion to our series of eight blog posts here.

If you have decided to make video content marketing a part of your business plan, give us a call.

We would be delighted to put our more than 35 years of video production and video content marketing expertise to work for you, even with a low budget.

We have a great deal of practical experience in helping companies in producing videos that motivate their target user. Our experience in both video and business has made us invaluable to a long list of clients.

At Penrose Productions we are happy to share some excellent articles in these editions of the Video Marketing Weekly. There are many helpful hints and tips contained in them. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy in an affordable and easy way– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/14/17

Here’s new video research in the brand new edition of our Video Marketing Weekly.

video marketing weeklyThe internet is a never-ending source of informative material, so like we do every week, we’ve rounded up these articles, blog posts, etc. from the prior week on the topic of video marketing. And since the use of videos for marketing in business is climbing to an all time high in 2017, we have lots from which to choose. This week, the lead article from our compilation is titled “New Research Shows Video Is the New Blogging.” Read about how the authors did video research that shows companies are using videos for marketing at an increasing rate. Never before have we seen such active use of video in business, and it’s coming at the expensive of blog posts and other written content.

The article shares video research that indicates not only an increasing rate of videos used in marketing, but they are being made shorter as well.

We wrote about this phenomenon in our video marketing blog post of July 7, 2016. In a nutshell, video research shows that viewers lose interest in a video after 2 minutes.

Please be sure to look over this article and the many other articles from the past week and let us know your opinion.

There are several other articles listed that can help with your strategy and tactics for using video marketing in your business. Please let us know your opinion on any of the articles gathered in this week’s edition, including the video research involved. And as always, if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help our clients understand the unique opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273