Video Marketing Weekly from Penrose Productions 1/24/17

Here’s this week’s edition of Video Marketing Weekly.

We’ve assembled many articles from around the internet from the past week. Folks are cranking up the dialogue for an exciting year of video marketing. 2017 will be showing lots of new innovations in the field.

artificial intelligenceOn that topic, the lead article for this week’s compilation of articles from around the web is one from MarTech Advisor titled “How Marketers Can Use Experiential AI to Jump Start Video Marketing.” The article begins at a very high level and identifies for example, Saas from Magisto,is a good one and comments that the new platform “uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes.”

This certainly only scratches the surface of using AI for video marketing.

Not only will it speed the video creation process but be extremely useful in tracking, serving, and increasing ROI.

But please read over and the various articles and see what you think.

Let us know. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/17/17

Here’s our latest edition of Video Marketing Weekly.

We’ve compiled these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article for this week’s compilation of articles from around the web is one from MarketingProfs titled “Three Major Shifts That Will Transform Video Marketing in 2017.” The article is a good one and agrees with us that in 2017 video marketing will be bigger than ever.

However we have a problem with major shift #3 in their article, which talks about the trend of bringing video production in house to increase its return on investment.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/22/16

Here’s our latest gathering of information and articles about video marketing. We’ve gathered them from around the web from the past week.

This week, our lead article is the “8 Industries That Must Have a Video Marketing Strategy.” We’re proud to say that we have worked in eight of those industries, as well as many more. Frankly we would have expanded the list, but the authors probably haven’t been in the industry as long as we have. LOL

Be sure to look it over, and if we can help you in the field of video marketing, of course just let us know.

At Penrose Productions we are delighted to share this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/1/16

Here’s our collection of information and articles about video marketing that we have gathered from around the web the past week. The lead article this week talks about the benefits of using mobile live streaming services. Check it out and find out how creating live videos can help your brand.

At Penrose Productions we are delighted to share this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 10/25/16

Here’s our collection of information and articles about video marketing that we have gathered from around the web the past week. The lead article this week talks about how to create quick and effective video content from your phone – give it a look and see how shooting cell phone videos can help your brand.

At Penrose Productions we are very pleased to provide this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

YouTube Marketing Videos for STMicroelectronics

YouTube Marketing to the max with the folks at STMicro.

When we see our videos being used heavily in YouTube marketing it truly gives us a warm tingly feel up our leg (with apologies to Chris Mathews). And that’s exactly what happened with the recent shoot and edit we did for STMicroelectronics at their recent Developers Conference at the Santa Clara Convention Center.

During the conference we had multiple crews traveling around to capture interviews, demonstrations and presentations as arranged by the client. The folks with STMicro were a joy to work with as they were extremely organized and very helpful in capturing the important parts of the conference.

YouTube marketing

Creating a series of videos for YouTube and other purposes was the goal for capturing the various aspects of the conference so thoroughly.

As our crews worked seamlessly (but on a tight schedule) they floated from one event or presentation to another in order to meet the need of our client for their YouTube marketing needs.

Here are a few of the efforts that currently reside on the STMicro YouTube channel as a result of our efforts:

From an efficiency point of view for their YouTube marketing, the strategy was brilliant.

Because they had the many presenters available in one place at one time, their YouTube marketing efforts were maximized for the dollar.

Stay tuned for more videos used in YouTube marketing…

 

Facebook Videos for Marketing

Can Facebook videos be used along with YouTube and other platforms for marketing?

Video marketing involves knowing where your audience spends most of its time. Then you need to know how to tap into that audience. In the age of social media, social media platforms are numerous. But your potential customers probably favor one or two over the others. If you are a business that has clients who frequent social media platforms (and that’s almost everyone nowadays) you need to be sure to reach them where they hang out.

This is particularly true in the area of video marketing.

For example, you shouldn’t be posting Facebook videos when trying to show off your product or service for industrial uses. Your target market does not look there for what you have to offer.

facebook or youtube

One of the most successful video marketers is Gary Vaynerchuk. He got his fame and fortune with videos where he tastes and recommends (and coincidentally – not! – sells) wine. He points out in his article that if you want to do Facebook video marketing, you need to embed your videos directly on Facebook.

If your customers hang out on Facebook, you need to take this advice to heart.

The Facebook video algorithm picks videos to show and suggest that keep people on the Facebook platform. Facebook does not look kindly on links YouTube videos posted on their pages. Instead, they favor Facebook videos posted directly on Facebook. Those are given a higher preference than any other metric – images, outbound links, status updates etc. So you can see that Facebook is doing whatever it can to keep users on Facebook, rather than links that send the viewer off their site.

So if you want your video to get exposure and possibly go viral, you need to upload Facebook videos directly to Facebook rather than link to videos off that platform.

Further, as a video marketer, you need to harness the power of this increased preference for videos on Facebook by interacting with your audience using those native Facebook videos. Facebook also has powerful user data that you can use to target your niche audience using sponsored ads. By using targeting options such age, gender, location, interests etc. you can tap into users that are most likely to need your brand or service. As a result, you are automatically increasing your engagement. This happens because folks that are interested in your brand are more likely to share and interact with your videos.

This gives you the maximum bang for your advertising and video marketing buck.

Marketing Videos: what is the ideal length?

Marketing videos are victims of short attention spans.

When considering the length of your marketing video it is vital to keep in mind that the average internet user has an ever-decreasing attention span and lots of distractions which stop them from focusing on any one thing for a long period of time. A study from SumoMe that looked at 650,000 user sessions concluded that only 20% of people actually read articles from start to finish.

That means that your readers are figuratively running for the exits well before they have finished reading your article.

run for the exit

Wistia – a leading video hosting company – conducted a similar study for videos hosted on their platform to find out the relationship between video length and viewer engagement.

Video Length vs. Engagement

Wisita looked at data for 564,710 video and more than 1.2 billion video plays to come up with the following conclusions:

Ideal Marketing Video Length

Engagement is steady for videos up to 2 minutes which means that on average, a 90-second video will have similar engagement as a 30-second video. So, during marketing video production, you should not worry about the length as long as it is under 2 minutes.

After 2 minutes, engagement seems to drop off significantly with every second, and the correlation between video length vs. engagement shows an exponential decay. So, if your video is exceeding 2 minutes you are probably better off cutting it down to under 2 minutes.

The exponential decay starts to level off after the 6-minute mark and the engagement is steady for videos between 6 minutes and 12 minutes. In this case, it is entirely up to you to decide whether to longer or shorter based on your audience and content.

Marketing videos should be under 2 minutes if possible.

To sum it up, the ideal video length depends entirely on the viewer, the context, and the quality of production, but it is best to keep your videos under 2 minutes when you are just starting out.

Video Marketing Weekly from Penrose Productions 6/21/16

Summer is here and here is the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 6/14/16

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273