Video Marketing Weekly from Penrose Productions 4/24/18

Repurposing videos for Facebook Video Ads is the lead article/topic in this week’s Video Marketing Weekly from Penrose Productions.

 

repurposing videos

 

This week we have another great compilation of video marketing articles that are worth taking a look at. Those interested in repurposing videos for social platforms can learn a lot from the lead article. But we have other articles in this edition that cover great video marketing topics, such as:

  • How to Use Video Marketing Like a Hollywood Director
  • 7 Ways to Step Up Your Video Marketing Strategy in 2018
  • A New Video Format to Reach People Across the Mobile Web and Apps.

Be sure to check them out too.

The feature article is titled “How to Repurpose Your Marketing Video for a Facebook Video Ad.”

Creating quality video content for marketing can be expensive. But if you already have some video content on your website, YouTube or other social platforms, the best way to save time and money in your video marketing activity is to repurpose video content.

Repurposing Videos for Facebook Ads.

The author has a number of great suggestions for repurposing videos for Facebook ads. In general, however, most of the suggestions are about how to get more attention for your video ad. We are particularly in agreement with his point that you must re-edit the videos so that you grab the viewer’s attention in the first few seconds. In fact, that is always a good idea with marketing videos, whether used for Facebook ads or not. For further tips on how long your video should be, see our earlier blog post here:

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos to share on social media, we would be delighted to help. If you have archived footage, all the better. So be sure to let us know if we can help you repurpose videos for video marketing on Facebook ads or for other purposes.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business or consumer. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

Remember those other excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. And it’s free.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 4/17/18

Video Marketing for service businesses is the subject of the lead article this week in our “Video Marketing Weekly.”

video Marketing for Service Businesses

Today’s digital marketing world is changing. Use of video on your website is one of the most effective content marketing strategies. This week the Video Marketing Weekly introduces some excellent advice for using video to market your services.

The lead article this week is titled “Video Marketing for Service Businesses.”

Videos are an incredibly versatile format for content marketing. When it comes to making videos to promote your brand—to engage your prospective clients and to showcase your products—professional quality usually demands professional prices. So if you’re going to spend the money, you want to maximize the value.

In this lead article, the author discusses some effective ways you can use video to market your service-based site.

The author has a list of 7 things to do when video marketing for service businesses. These firms want to maximize the effectiveness of their videos as a marketing tool. We’ve written extensively about most of these before. But we were taken by his first point, which is: ‘Offer value. Every video you create should provide something of value to your prospective clients, such as a tip or a how-to demonstration. Never create videos just for the sake of having videos on your site.’

This is an excellent point.

When video marketing for service businesses, it can be tempting to simply post videos about what your service business does and why it’s so great. However, your viewer will not be attracted to this type of video unless they see what is in it for them. If they have a perceived value, they will more likely remain engaged with your video content.

But with YouTube, the value does not necessarily need to be “baked in” to the video itself.

That is, the value can be added later with pop-ups and annotations that are added AFTER the video is uploaded to YouTube. This means the videos can be changed in the future as your business does. For example, you can offer special prices for different services at different times of the year as your marketing emphasis changes.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

So, are you ready to start Video Marketing for your service business?

We would be delighted to help. We will put our more than 3 decades of video production and video marketing expertise to work for you.

We have lots of practical expertise in assisting companies in the creation of marketing videos. Our experience in both video production and the business world has advanced our credibility. Our experience in both video production and the business world has advanced our ability to accomplish this.

For support with your video marketing for service businesses — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 4/10/18

B2B Video Marketing Strategy: our lead article in this week’s “Video Marketing Weekly.”

B2B Video Marketing Strategies

A well-crafted B2B video marketing strategy is a powerful strategy for attracting and engaging customers. 2018 is the time to include B2B videos in your marketing strategy.

This week, we have a great lead article from our compilation. It is titled “Why B2B Video Marketing Strategies Are Evolving in 2018”.

The lead article on B2B video marketing strategy is full of valuable facts. It makes a great case for companies to get their b@b video marketing strategy “act” together.

Video consumption is on the rise, while text consumption is on the decline. As per online research, 92 percent of B2B customers watch videos online, 43 percent of that demographic researches services or products for their business through online videos, and 76 percent of marketing professionals include video marketing as part of their overall digital strategy.

In this article, the author says, emerging technologies make B2B video marketing more effective through advanced targeting. The featured article in this week’s Video Marketing Weekly describes what video marketing strategies can you apply to generate interest and sales leads in your B2B market.

We have written about this years ago, so please review this post from 2016 – it’s even more applicable today than ever.

LinkedIn – is Ready For a ‘Video Revolution’ in 2018.

LinkedIn is a space of opportunity to showcase your brand, knowledge, and products and services. The author also said the native video gets substantially more visibility. The LinkedIn algorithm gives native videos more weight so they show up more often in the feed.

38% of marketers share video content on LinkedIn. They claim it is a successful strategy because LinkedIn videos are also more practical for live streaming conferences and other marketing events.

So be a smart B2B marketer and fine tune your B2B video marketing strategy.

If you have decided to fix – or even start – a B2B video marketing strategy, give us a call. We would be delighted to put our more than 36 years of video production and B2B content marketing expertise to work for you.

We have the business school background and a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your B2B video content marketing strategies — and to identify your target viewers for your video marketing strategies– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 04/03/18

Linkedin Video Ads is the lead subject in this week’s “Video Marketing Weekly.”

LinkedIn video ads

This week we start with a great article about Linkedin auto-playing video ads. LinkedIn video ads are a fabulous marketing tool that can help you start video advertising on the world’s largest professional networking platform.

The lead article in this week’s Video Marketing Weekly is titled “LinkedIn is introducing auto-playing video ads.”

LinkedIn is introducing video ads as one of its sponsored content formats. It is similar to what is seen on other social networks. LinkedIn videos that users can watch in their feed, and will autoplay without sound.

In today’s digital advertising market, video ads have become a necessity.

Linkedin will be implementing the video ads in such a way that it would bring sight, sound, and motion to the marketers and users. The company will be targeting B2B video ads at first and try to analyze the numbers.

The author of this article points out that video ads are created to build brand awareness but they can also point directly to the advertisers’ desktop or mobile website. They can even be used to collect leads. See our earlier blog post on the topic.

If you decided to make video part of your business marketing plan, we would be delighted to help you pick the right approach to videos as part of your marketing mix.

This would include LinkedIn video ads, of course. After more than 36 years in business video production, we have lots of experience. This experience helps us help businesses develop just the right strategy and attract their targeted audience. Our expertise in both video and business has built our knowledge base for getting companies directed correctly for their video marketing efforts.

We’re delighted to share this compilation of video marketing articles. We are happy to assist enlighten our clients about LinkedIn video ads. Many companies successfully use this aspect of video marketing as part of a digital marketing strategy.

For help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 3/27/18

How To Use Video Marketing In The Era Of Short User Attention Spans leads this week’s “Video Marketing Weekly.”

Short User Attention Span

As usual, this week the Video Marketing Weekly has excellent articles that will help you with your video marketing content. Read them, and then try them for yourself when you make your next video!

This week, we have a great lead article from our compilation. It is titled “How To Use Video Marketing In The Era Of Short User Attention Span”.

The featured article in this week’s Video Marketing Weekly describes how brief the user attention span is for your video campaigns. If you want to figure out how your video content is performing on the social platform than you have to know about short user attention span.

We have written about this years ago, so please review this post from 2016 – it’s more true today than ever.

Not every viewer who clicks on your video will watch to the end and become a buyer.

That’s okay. You don’t need 100% attention span from everyone. You simply need the people who are actually interested in your product to keep watching. But you have to make it appealing enough that those who self-identify as potential customers will actually know the video will interest them.

So if your business is determined to keep producing short and quality video content with the short user attention span, you might think to hire a professional. This is especially true when you think about how a user attention span helps get your video to the right viewers.

Say it quick, say it well – the attention span of a modern content marketing.

The author says, ‘we are we’re living in a scrolling society’. So you have to attract a viewer with the very first frame of the video. There are so many videos out there to view, you have said it quick and precise. He uses a great example using a cooking video.

So, the length of the video is extremely important for your video marketing campaign. Your video’s length will help them decide whether they will find it worthwhile to sit through it all.

If you have decided to start a video marketing campaign that incorporates a short user attention span, give us a call. We would be delighted to put our more than 36 years of short and precise video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your video content marketing regarding short user attention span– and to identify your target viewers for your video marketing campaign– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/20/18

This week’s “Video Marketing Weekly” start with a great article about launching a video sharing website, or YouTube clone.

youtube clone

This week we have another great compilation of video marketing articles that are worth taking a look at.

The lead article this week is titled “Top features to include when launching a YouTube clone.”

A YouTube clone site is simply one that a person or company creates that is patterned on the YouTube model. YouTube clone sites have are typically focused on one topic or niche, however. There are many ways of launching a YouTube clone site. Before starting to build a YouTube clone site, you should know which are the main features you want to include.

In this article, the author provides a step-by-step guide to creating such a video sharing website.

This article comes from the “Best in Australia” online newspaper. It does have some key points for those trying to plunge into video marketing in a big way. If one commits to creating an entire video sharing site within their marketing mix, they must be prepared to devote many resources. This involves the creation of the site as well as ongoing maintenance as well. It would be counterproductive to a company or business if they initially posted a lot of videos, then let the site just sit. A major key to the success of the site would be posting content on a regular basis.

We would be happy to talk with clients that want to move into video marketing with a major commitment and make a YouTube clone. We’ve done this for clients in diverse industries, including the hobby niche and hospitality training.

If a company has the in-house staff to nurture the YouTube clone, they should investigate using the software offered for sale at ClipShare.

So, are you ready to start a video sharing website?

We have lots of practical expertise in assisting companies in creating just the right approach to motivate t

If you are looking for launching a video sharing website, or YouTube clone, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video sharing, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly so be sure to look them over.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with new ideas — and to identify your target viewers for your video sharing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/13/18

Why your business should use video marketing? Read this week’s  “Video Marketing Weekly” to find out.

This week the Video Marketing Weekly has a number of excellent articles worth your time. Those interested in video marketing can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “Video Marketing – Reasons Why Your Business Should Use.”

video marketingIn this lead article, the author explains several of the benefits of video marketing. He explains why video marketing is such an incredible must-do in today’s business strategy.

In today’s digital world people are consuming video content like never before.

Watching videos on social media and sharing experiences on smartphones has become the modern trend. Because of this, video marketing should hold great significance in your overall digital marketing strategy. It can help generate more leads and sales for your business.

If you’re thinking about trying out video marketing or if you’re looking to convince your target audiences to use video, then this article is definitely for you!

Benefits of video marketing for your business

The author gives a number of tips how to create effective video marketing strategy for your business. And in this article, the author also discusses how to improve Improve Search Engine Rankings.

Getting a video ranked highly on Google is not easy, but with proper experience and technique, it can be done. And when it is accomplished, it can bring great rewards. Why? Because a colorful video thumbnail in the search engine results is a great way to catch the eye of the person searching.

Every aspect of the video search engine ranking process is critical. This means everything from the video creation itself, to keyword selection, to properly telling Google that the video is relevant. To do so, one needs to know each and every ranking factor and execute them flawlessly. We have written about this topic several times before.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

So, are you ready to start video marketing for your business?

If you are looking towards getting video marketing going and placing a video on page one of the Google rankings, we would be delighted to help. We will put our more than 3 decades of video production and video marketing expertise to work for you.

We have lots of practical expertise in assisting companies in creating just the right approach and get them in those Google rankings to interest their viewers. Our experience in both video production and the business world has advanced our ability to accomplish this. As experts in aiding businesses that want to aim in the right direction for their video marketing efforts, we should be your first call.

For support with your video marketing and Google rankings — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/6/18

How to Create Content Marketing with Video is the subject of the lead article this week in the “Video Marketing Weekly.”

Content Marketing With Video

This week the Weekly has a number of superb articles worth reading. Those who are interested in content marketing with video can learn a lot from some of the various posts and articles in this edition. And if you’re looking for a killer video idea for your brand, this article fills the bill.

Our lead article this week is titled “How a Winery Crushed Its Content Marketing With Video.”

This article shares from 20-year marketing expert Lisa Mattson’s success stories. The focus is how she revived Jordan Winery’s brand through videos. Here she shares some amazing ideas, how to revive your brand by content marketing with video.

In this article, the author shares how she helped a 40-year old winery brand accomplish their business goals by increasing visitors and sales. Of course, it was done with video.

“Explore Topics That Hit People Where They Live.”

As the author says, video is a natural medium for telling stories about PEOPLE. Before you begin your video content marketing efforts, you have to decide what stories tell about your business. Pay particular attention to what would influence your audience.

So, are you ready to start content marketing with video for your business?

If you are looking for a revitalized video idea for your brand, we would be happy to help.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have lots of practical expertise in assisting companies in the creation of just the right approach to motivate their target audiences. Our experience in both video production and the business world has advanced our credibility.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For support with your content marketing with video — and to identify your target viewers  — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/27/18

How to turn your blog into a video is the subject of the lead article in this week’s “Video Marketing Weekly.”

turn your blog into a video

This week the Weekly has a number of excellent articles worth reading. Those interested in video marketing can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How to Easily Create Videos From Blog Posts.”

The ability to turn your blog into a video is really a great option. This week our weekly news compilation bring some cool tips, including this one on how to turn your blog into a video. In this article, you’ll learn how to use free tools to turn blog posts into videos step-by-step that you can share on social platforms. This increases your social media and online presence, all of which helps your potential customers, clients or patients to learn about you.

The author gives a number of tips in creating a process map of how to turn your blog into a video.

One of the helpful hints in the process he mentions is to pick images to turn your blog into a video. This is extremely important as the human eye is attracted to images.

He recommends a number of sites where you can get the images at no cost. He further adds that “each of these sites has its own terms of use, and individual images may have different licensing policies. Be sure to read the fine print before you include a photo in your video.”

We heartily concur with this suggestion. We have written before about the need to remain “copyright clean” in the use of images. This is particularly true as you work to turn your blog into a video at minimal cost. With the increase of internet search capabilities, you will quickly be found out if you use someone else’s copyrighted material. So be careful when you use images or other copyrighted material as you work to turn your blog into a video.

Another Way to Create Video content

In this article, the author shows you another way to create a video from your existing blog post. In 2018, it is easier than ever. If you’d like to create more video content, but you lack an expensive camera or edit system, this article will help you to produce a video for your business.

So, are you ready to start creating the video for your business?

If you are looking at doing video to share on social media, we would be delighted to help. We will put our more than 3 decades of video production and video content marketing expertise to work for you.

So be sure to let us know if we can help you to create videos that will communicate your message to the world.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video production and the business world has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their live video content marketing efforts, we should be your first stop.

There are several other excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.

For support with your video content — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/20/18

Developing a video marketing strategy is the subject of the lead article in this week’s “Video Marketing Weekly.”

Video Marketing Strategy

Our weekly news compilation always offers some great insights into the need for a video marketing strategy. At this point as we can all see that in this coming year that on-page video will dominate the market. So you should have to good idea of your video marketing strategy to grow your business. This week we start with a great article about how to develop your video marketing strategy.

The lead article this week is titled “How to Develop a Video Marketing Strategy That Drives Business.”

In this article, the author discusses the methodology for developing a great video marketing strategy. Before you start to define and develop your marketing strategy, research your niche to see what kinds of videos are used by other companies in your sector. You have to know your sector and target audiences.

Important questions are:

  • What type of content you’ll make?
  • What should your audience take away from your videos?

Before developing your marketing strategy you have to know these answers.

Video Marketing is the Next Influential Element in Business

The rise of video marketing has been one of the most exciting trends in recent years. That’s why we created this weekly e-newsletter. An effective video marketing strategy can provide great success in 2018. The author outlines some the steps in developing an excellent video marketing strategy for a startup business.

So, are you ready to start a successful video marketing strategy?

If you have decided to make video marketing strategy to boost your business a part of your marketing plan, call us.

If you don’t have the time to develop your strategy, we can help. We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.