Video Marketing for service businesses is the subject of the lead article this week in our “Video Marketing Weekly.”
Today’s digital marketing world is changing. Use of video on your website is one of the most effective content marketing strategies. This week the Video Marketing Weekly introduces some excellent advice for using video to market your services.
The lead article this week is titled “Video Marketing for Service Businesses.”
Videos are an incredibly versatile format for content marketing. When it comes to making videos to promote your brand—to engage your prospective clients and to showcase your products—professional quality usually demands professional prices. So if you’re going to spend the money, you want to maximize the value.
In this lead article, the author discusses some effective ways you can use video to market your service-based site.
The author has a list of 7 things to do when video marketing for service businesses. These firms want to maximize the effectiveness of their videos as a marketing tool. We’ve written extensively about most of these before. But we were taken by his first point, which is: ‘Offer value. Every video you create should provide something of value to your prospective clients, such as a tip or a how-to demonstration. Never create videos just for the sake of having videos on your site.’
This is an excellent point.
When video marketing for service businesses, it can be tempting to simply post videos about what your service business does and why it’s so great. However, your viewer will not be attracted to this type of video unless they see what is in it for them. If they have a perceived value, they will more likely remain engaged with your video content.
But with YouTube, the value does not necessarily need to be “baked in” to the video itself.
That is, the value can be added later with pop-ups and annotations that are added AFTER the video is uploaded to YouTube. This means the videos can be changed in the future as your business does. For example, you can offer special prices for different services at different times of the year as your marketing emphasis changes.
There are several other excellent articles in this edition of the Video Marketing Weekly.
So please be sure to look them over. There are many helpful hints and tips contained in there. And it’s free.
So, are you ready to start Video Marketing for your service business?
We would be delighted to help. We will put our more than 3 decades of video production and video marketing expertise to work for you.
We have lots of practical expertise in assisting companies in the creation of marketing videos. Our experience in both video production and the business world has advanced our credibility. Our experience in both video production and the business world has advanced our ability to accomplish this.