Video Marketing Weekly from Penrose Productions 4/4/17

This week the Video Marketing Weekly from Penrose Productions has some marvelous articles for you.

video camera

We’ve gathered a collection of articles from the online about video marketing for the past week. It is an excellent way to boost your brand awareness, web visitor traffic, and reputation by starting video marketing.

Here are 5 factors you should know before you integrate video marketing into your marketing strategy.

The lead article is titled “5 Things You Should Know About the New Age of Video Marketing.”

Customers are bored of seeing the same type of advertisements repeatedly. You have to think an alternative to pop up your message creatively with your videos.

Co-founder and CEO of Charfen advise “For your video content, stick to the sweet-spot of two-to-three minutes,”.

In this article, the writer gave the maximum importance to the length of the video and good quality video content.
Because your video is a reflection of your product. Good quality video content can win the customer mind.

This article also shows you how to attract people to watch your product and how to spread them on social media.

We would be excited to help you to create a powerful video marketing plan, we can help immensely by leading you into the process.

During our over 3 decades making business video production,s we have tons of efficient expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both of this video and business has advanced our reliability as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/26/17

Facebook Video Ads are the topic of the lead article on this week’s Video Marketing Weekly from Penrose Productions.

facebook video ads

If you want to know how to reach out your sales funnels to the masses through the video pay attention. This article will explain to you the best ways to move potential customers through three stages of the decision-making process by serving the right video at the right time.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “How to Use Facebook Video Ads to Move People Through Your Sales Funnel”

The author shares that Facebook popularity is increasing, and users watch more than 100 million hours of video per day. So you can use this information to promote your business to your target audiences.

Facebook video ads are Facebook advertisements in the format of videos.

Instead of writing out a blurb of text and/or uploading an image, you’ll need to contact with professional video production house, or use an already existing video to upload to Facebook. The video isn’t just trending on Facebook, it’s a technique that works to convert and engage your target audience.

We would love to put our 35+ years of video production and marketing experience to work for you.

So be sure to let us know if we can help you to use your Facebook video ads to move people through your sales funnel.

More than our 3+ decades in video production and marketing, we have lots of expertise helping businesses profession use their best marketing approach to attract their viewers. Our experience in both video and business has earned us the knowledge and ability to obtain businesses pointed in the right instructions for their video efforts for their sales funnels.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

For assistance with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

The First Goal of Your Marketing Email

Precisely What is the First Goal for Sending Out a Marketing Email to Your List?

marketing emailOur staff not too long ago asked a group of small business owners who use marketing email the following: “At the time you transmit an email to your list, exactly what is your primary goal?”

Some of the responses we obtained were …

– To get readers to open it

– To get viewers to GO THROUGH it

– To supply some valuable information

– To build connection

– To sell a product line

These are all pretty good answers …

But they’re also all BAD replies.

Of course you would like them to open the e mail, read the web mail, develop some connection, possibly present some helpful data, but not one of these are your primary goal.

So exactly what is?

To get the CLICK.

That’s it.

Everything else in your marketing email is just in support of that foremost intention, getting these people to click on the link you transmit to them. This forwards them down your sales funnel and helps bring in more business. Not every subscriber will be in need of what you are writing about, but to increase their chance to self-select as they travel into your funnel, you must initially secure the CLICK.

Ideally, you want to guide your list to click your links as if (please pardon the expression) mind-numbed robots.

You want them to click automatically – without any thinking – since it is what they consistently do when they open your web mails.

You do not need to sell the services or product. The sales page or video presentation you direct them to should do this for you.

You don’t want to explain to them each thing about the blog post you’re delivering them to. The post will do that for you.

Your purpose is simply to get the click.

How Can You Improve the Click-through Rate of Your Marketing Email?

People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it, they must click the link. You haven’t actually sold that product or service in the email, but you have sold them on the method. The product or service is simply an easy shortcut to using that method to get the result.

Don’t always send them to sales letters; send them to fun stuff, too. Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links.

Now and then surprise them with something free. For example, your email tells them a method to build their list using Facebook. You send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right then? And what are the odds they will click more of your links in the future, just in case there’s something else for free on the other side?

Of course, your list and your particular niche could necessitate slightly different approaches. But bottom line, your key, number one intent of email marketing is ALWAYS to obtain the click.

Because the more trained your list is to click, the more income you will generate in the long run.

Want to find out more about email marketing and sales funnels?

Phone us at 650-969-8273 or check out our email services online and our people can advise you just how we can serve to help you get started.

Video Marketing Weekly from Penrose Productions 3/21/17

Sales funnels are the topic of the lead article on video marketing from this week’s the Video Marketing Weekly from Penrose Productions.

sales funnelSales funnels and the videos that should used at each place in the those sales funnels are the focus of the lead article in this week’s Video Marketing Weekly. Sales funnels are crucial to online marketing, and companies need to be aware of how to best move their customers deeper into the funnel.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “5 Types of Video Content Perfect for Each Stage of the Customer Journey.”

In the article, the author suggests that educational videos should be used and the top of the funnel, and explainer videos can best be used in the middle of the funnel. In addition, testimonial and demos should be used at the bottom of the funnel.

While in general we have no big argument with the suggested types of videos placed in the sales funnel, we would argue that the type of video used is more dependent on the type of audience.

For example, we do lots of work in the BtoB space and when a potential buyer enters that sales funnel in a field such as high tech, it is typically with a high degree of knowledge and understanding. As such, the buyer does not need the extensive education suggested by explainer videos in the article.

We would be delighted to help you pick the right approach to videos for your sales funnel – based in large part on the sophistication of your buyers.

Over our 3+ decades in video production, we have tons of experience helping businesses craft just the right approach and appeal to their audience. Our expertise in both video and business has earned us the knowledge and ability to get businesses pointed in the right direction for their video efforts for their sales funnels.

We exist as a company to be able to put our 35+ years of video production and marketing background to work for companies of all sizes.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273