Video Marketing Weekly from Penrose Productions 9/26/17

Facebook Video Ads are the topic of the lead article on this week’s Video Marketing Weekly from Penrose Productions.

facebook video ads

If you want to know how to reach out your sales funnels to the masses through the video pay attention. This article will explain to you the best ways to move potential customers through three stages of the decision-making process by serving the right video at the right time.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “How to Use Facebook Video Ads to Move People Through Your Sales Funnel”

The author shares that Facebook popularity is increasing, and users watch more than 100 million hours of video per day. So you can use this information to promote your business to your target audiences.

Facebook video ads are Facebook advertisements in the format of videos.

Instead of writing out a blurb of text and/or uploading an image, you’ll need to contact with professional video production house, or use an already existing video to upload to Facebook. The video isn’t just trending on Facebook, it’s a technique that works to convert and engage your target audience.

We would love to put our 35+ years of video production and marketing experience to work for you.

So be sure to let us know if we can help you to use your Facebook video ads to move people through your sales funnel.

More than our 3+ decades in video production and marketing, we have lots of expertise helping businesses profession use their best marketing approach to attract their viewers. Our experience in both video and business has earned us the knowledge and ability to obtain businesses pointed in the right instructions for their video efforts for their sales funnels.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

For assistance with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/19/17

Here are the latest tips for YouTube video advertising in our latest edition of the Video Marketing Weekly.

youtube

This week Penrose Productions has some articles with tips for YouTube video advertising. They will help you to explore the quality of your business-related YouTube videos. We have lots of other articles from throughout the web this week. But the lead article features tips for YouTube ads and videos.

This week the lead article is titled “7 killer ad tips for YouTube & video.”

By Alexa rating, YouTube is the world’s second largest search engine. In every minute there are 300 hours of videos published on YouTube. So YouTube marketing gives you entry to a gigantic audience.

You should strongly consider YouTube video ads. They increase your brand value and spread your message to as many people as possible. You want this to be properly targeted to your target audience of course. This can be accomplished in many forms.

In this article, the author mentions that you can serve different videos to visitors who have different needs by using Google Tag Manager.

Here’s another of those great tips for YouTube. We would welcome the chance to help you with YouTube Video ads, or even YouTube videos that are not served via ads on YouTube.

Please be sure to look at this article and let us know if we can help. We can work with you to define the targets and strategies for your business branding for mass audiences.

We have over 35 years producing business video productions. This gives us tons of experience in assisting companies of all sizes to develop the right strategy to appeal to their target viewers.

In fact, we have a 100% satisfaction rating from our video production clients.

Our skills in both video and business have advanced our knowledge base for helping businesses to aim in the right way for their video marketing initiatives.

Naturally, at Penrose Productions we are pleased to share this collection of tips for YouTube video marketing, plus write-ups and posts to assist our customers to grasp the possibilities that video marketing brings. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your video marketing strategy (and to produce that shareable video that you’ve always desired) contact us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/12/17

This week the Video Marketing Weekly has a brand new article for you about a great tool named the vidIQ Chrome Extension.

vidIQ YouTube Video Analytics Chrome Extension

The lead article in our newsletter is titled “vidIQ YouTube Video Analytics Chrome Extension [COOL TOOL]”

In this article, the author explores what makes a video go viral and optimizes videos for more views. Its all about the vidIQ YouTube chrome extension for video analytics.

We use the vidIQ Chrome extension often to analyze videos.

This great extension gives you terrific ideas for how to best setup your YouTube videos. This helps you get higher rankings and more traffic.

The vidIQ Chrome extension is a Great tool for any startup entrepreneur.

This tool delivers a comprehensive optimization report card for any YouTube video – right on your browser! As the author says, this tool works for you to supply “keyword research and video optimization intelligence”.

It will provide you the answers and optimization data that can dramatically improve your videos’ performance, subscriber engagement, and promotion opportunities.

As pointed out in the article, if you’re a content creator, marketing manager or YouTuber you’ve undoubtedly wondered about this tool. It will help you to rank your video in the search engines for YouTube SEO and fit you into the social media audience.

This article gives you the proper guidelines how to manage the vidIQ Chrome extension panel.

VidIQ will display a new set of metrics on the YouTube watch page for the particular video. This includes:

  • overall vidIQ score
  • views per hour
  • average view percentage
  • total views
  • the total minutes watched
  • the number of times the video was embedded
  • how many subscribers there are to the YouTube channel
  • the number of subscriptions that were earned as a result of that video.

This is just one of the many tools that we use.

As pros in the video marketing arena, we’re here to help. If you have a video marketing idea, let us know so we can assist you to define the targets. We can also assist with your plans to brand your videos on YouTube as well as social media.

More than 35 years in video production and marketing, we have broad expertise helping businesses create the right strategy and interest for their target viewers. Our expertise in both video and business has earned us the recognition and skill to get companies aimed in the right way for their video marketing initiatives.

Kindly let us show you the way we could be of help. We would undoubtedly be able to help you better in this area and help improve plans to hit your target with video advertising and marketing.

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273.

 

Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Video Marketing Weekly from Penrose Productions 09/5/17

Five Current Trends in Social Media highlight this week’s Video Marketing Weekly.

Current Trends In Social Media

What marketing trends will you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through engaging content marketing.

This week, we have a great lead article from our compilation of articles. It is titled “Five Current Trends In Social Media That Will Only Get Bigger”.

It shows you how to create your content to match current trends. Read about how the author focuses on 4 trends to apply to your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article, you can see how it works.

If you have wisely decided to make video content a part of your business marketing plan, give us a call.

We would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business speaks to our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 08/29/17

Can You Start Video Content Marketing in Cheap and Easy Way?

Here’s the newest version of the Video Marketing Weekly of Penrose Productions.

Cheap and Easy

Sharing video content is a powerful storytelling medium for your business. This applies to promotional campaigns, influential ideas and content efforts. These can all help you create a more satisfying relationship with your audience.

Previously, video content marketing has been an expensive proposition. In our lead article the author shows you how it is possible to minimize your budget.

This week, that lead article in our web compilation is titled “How to Get Started with Video Content Marketing (Without a Blockbuster Budget)”.

Many marketers avoid creating video marketing for one simple reason. That is, it has a reputation for being expensive to produce. The featured article in this week’s Video Marketing Weekly shows you how to start your video content marketing on a smaller budget.

The truth is that producing great content marketing can be incredibly affordable with video.

In the article, the author is clear about the way to make video content marketing outstanding on a modest budget. You can create your marketing videos to promote your product, service or brand at an amazingly low cost.

The author also suggests four question before start planning your video content marketing:

  1. Who is this for?
  2. Why should they watch it (what’s in it for them)?
  3. How will they find it?
  4. What do I want them to do after they watch it?

We have always preached about these foundational steps to video content marketing. You can use these ideas to start producing the video without a big budget. Read the conclusion to our series of eight blog posts here.

If you have decided to make video content marketing a part of your business plan, give us a call.

We would be delighted to put our more than 35 years of video production and video content marketing expertise to work for you, even with a low budget.

We have a great deal of practical experience in helping companies in producing videos that motivate their target user. Our experience in both video and business has made us invaluable to a long list of clients.

At Penrose Productions we are happy to share some excellent articles in these editions of the Video Marketing Weekly. There are many helpful hints and tips contained in them. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy in an affordable and easy way– call us at Penrose Productions: 650-969-8273.

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Video Marketing Weekly from Penrose Productions 3/28/17

Live video is emerging as a terrific way for business owners and service providers to connect with their audiences.

live videoThere are a number of platforms that offer this option, including YouTube, Facebook  and Twitter.

This week in our edition of Video Marketing Weekly, the lead article focuses on the rapidly growing area of live video.

Live video is a huge opportunity for sellers to connect with their potential market. In this lead article, the authors share about 10 of the Top Live Video Influencers to Follow.

Kevin Hart is one of those top 10 but not for reasons you might think.

This article is worth a look if you are trying to target a national or international audience, rather than targeting just a local audience.

If your customers must come into your brick and mortar business, live video is not advised for you. Live video can be a factor that helps you market, but due to your limited audience, your efforts will rely largely on recordings of those live video clips that you record.

 

We would be delighted to help you develop a strategy for using live video to appeal to a nationwide audience.

We can also create a hybrid strategy of live/recorded videos to appeal to a local market if that is your target area.

Over our 35+ years in video production and marketing, we have extensive of experience helping businesses create the right approach and appeal to their audience. Our expertise in both video and business has earned us the understanding and ability to get companies aimed in the right direction for their video marketing efforts.

We exist as a company to be able to put our over 3 decades of video production and marketing experience to work for clients at companies of all sizes.

Get in touch with us so we can help you understand the targets, strategies and audiences for your future video marketing needs.

By the way, there are many other interesting articles in this edition of the Video Marketing Weekly, so please be sure to check them out. There are lots of helpful of hints and tips contained in there.

Call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 4/4/17

An interesting article on marketing strategy headlines this week’s Video Marketing Weekly from Penrose Productions.

video camera

As always, we’ve gathered a collection of articles from various online sources about video marketing for the past week. This weekly collection gives you a great way to boost your awareness of video marketing and how it can be used to further your marketing strategy.

The lead article is titled “5 Things You Should Know About the New Age of Video Marketing.”

In this article, the author extensively quotes the co-founder and CEO of Charfen. He insists that in order to aid your marketing strategy, your videos must be:

1. Creative

2. Easy to consume

4. Achieves high conversion rates

5. Optimized for sharing

Under the second point, the author defines what he means by “easy to consume.: By that he means they must be short. He gives prime importance to the length of the video and good quality video content. He advises us that “For your video content, stick to the sweet-spot of two-to-three minutes.”

We heartily agree, that quantity and quality of your videos make them a key part of your marketing strategy.

Because your video is a reflection of your product. Good quality video content can win the customer mind.

Under point #1, he says that customers are bored by seeing the same type of advertisements repeatedly. You have to think an alternative to spice up your message with your videos.0

We would be delighted to help you to create a powerful video marketing strategy. We can help immensely by leading you into the process.

During our over 3 decades making business video productions, we have tons of expertise in helping companies develop the best way to inspire their target customer. We also are able to temper our video production experience with an MBA perspective with years of experience in industry.

As a result, this uniquely qualifies us to help develop videos that promote and compliment your marketing strategy.

In addition, there are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

So for help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 3/21/17

Sales funnels are the topic of the lead article on video marketing from this week’s the Video Marketing Weekly from Penrose Productions.

sales funnelSales funnels and the videos that should used at each place in the those sales funnels are the focus of the lead article in this week’s Video Marketing Weekly. Sales funnels are crucial to online marketing, and companies need to be aware of how to best move their customers deeper into the funnel.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “5 Types of Video Content Perfect for Each Stage of the Customer Journey.”

In the article, the author suggests that educational videos should be used and the top of the funnel, and explainer videos can best be used in the middle of the funnel. In addition, testimonial and demos should be used at the bottom of the funnel.

While in general we have no big argument with the suggested types of videos placed in the sales funnel, we would argue that the type of video used is more dependent on the type of audience.

For example, we do lots of work in the BtoB space and when a potential buyer enters that sales funnel in a field such as high tech, it is typically with a high degree of knowledge and understanding. As such, the buyer does not need the extensive education suggested by explainer videos in the article.

We would be delighted to help you pick the right approach to videos for your sales funnel – based in large part on the sophistication of your buyers.

Over our 3+ decades in video production, we have tons of experience helping businesses craft just the right approach and appeal to their audience. Our expertise in both video and business has earned us the knowledge and ability to get businesses pointed in the right direction for their video efforts for their sales funnels.

We exist as a company to be able to put our 35+ years of video production and marketing background to work for companies of all sizes.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273