Video Marketing Weekly from Penrose Productions 10/24/17

Digital video marketing is the lead top in this week’s Video Marketing Weekly.

digital video marketingIn this week’s stack of articles, we’re highlighting one on digital video marketing.

Digital Video Marketing is gaining in importance as traditional advertising methods fade away. Digital Video Marketing will certainly help target your message and bring about the desired action from your intended clients.

The lead article is titled “Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone, Study Finds”

This report says “Done correctly, video has the scale of television, the precision of digital marketing and the power of authentic story.”As businesses discover more impressive techniques to attract audiences, digital video marketing has become a significant component.

Therefore, having an effective Digital Video Marketing plan, we can help immensely by guiding you through the process.

For over three decades of producing business videos we have lots of expertise in helping companies develop the right technique to attract their target audience. Our experience in both video and business has advanced our knowledge base greatly. We are in a unique position to help businesses direct their video marketing efforts.

We have nurtured our business goal of sharing our many hard-won lessons in video producing and advertising to benefit firms in a huge variety of verticals.

So please allow us the opportunity of sharing how we could be of help.

We’ve gathered lots of helpful write-ups in this version of the Video Marketing Weekly. So be certain to look them over. There are lots of useful suggestions therein.

Finally, for assistance with your video marketing strategy– and to obtain moved in the perfect direction– call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 10/17/17

This week the Video Marketing Weekly from Penrose Productions has some excellent articles for you from around the web.

YouTubeThis week we have a few articles about your online marketing videos that you’ll like. These musings on video marketing and its use on social media are part of another great compilation of articles in this latest edition of the Video Marketing Weekly.

In today’s online world, video is a critical tool.

YouTube video marketing can help viewers get quick information, be entertained, and solve their business problems. Check out the newsletter to see how.

This week the lead article is titled “Help your video rank higher! On YouTube! Real study! 12 tips!”

As pointed out in the article, YouTube is the world’s second largest search engine and social media site after Google. This article shares several good tips for increasing the ranking of your YouTube videos by working on optimizing your video content, improving your SEO efforts, and firing up your channel.

We’ve been at the forefront of video marketing for years – check out our most recent post on the topic.  We have lots of experience and knowledge about what works.

Let’s help underscore the first point of the article – that short videos are best. The article says that this is so that people will watch them and digest their contents, but the article ignores a very important additional fact that follows from that. Beyond supplying your sales message, consider that the more views a video has, the higher it ranks in the search engines, all things being equal. And to count a “view” it must be played for over one-half of the length of the video. Therefore, it’s much easier to get views with a short video than a long one.

So short videos help you in two ways.

If you have a dynamic video marketing idea, we can help profoundly by leading you through the process.

With our over 3 decades in creating business video productions, we have lots of practical experience in assisting companies in developing just the right strategy to motivate their target customer. Our experience in both video and business has advanced our credibility as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

We have worked tirelessly to fulfill our business’s goal of applying several hard-won lessons in video production plus our advertising expertise to improve services in many niches.

Kindly let us show you the way we could be of help. We would definitely be able to help you improve in this area, and help develop strategies to hit your target markets with video advertising and marketing.

For help with your video marketing technique– and to get the focus on your sales and marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 10/10/17

The Video Marketing Weekly from Penrose Productions has some terrific articles from a variety of web video marketing articles recently published online.

video camera

The latest edition of the Video Marketing Weekly will help you to strengthen your video marketing understanding in order to help expand your business in the marketplace.

This week the lead article is titled “How to Maximize the Power of Video in Your Marketing Automation Efforts!”

In this article, the author focuses on the growing importance of video marketing, saying that “people spend more than double the time on web pages with video that they do on pages without video.”

The implications of this finding are huge as he further notes that nearly 9 out of 10 are not using their video marketing data properly to their advantage.

Video marketing can be used to create notable emotional connections with your customers. You can create several types of videos to introduce your brand and clarify your plan as a potential partner.

In this article, the author gives maximum importance to the good quality video content. Because your video is a reflection of your company and product, good quality video content can conquer consumer resistance.

There are many new write-ups in this edition of the Video Marketing Weekly.

We hope you’ll discover the concepts in them to support your plan and strategies for using video marketing to improve your profits.

And we would be thrilled to help you to create an effective video marketing strategy to appeal to your audience.

At Penrose Productions we’re delighted to share this compilation of video marketing articles to assist enlighten our clients about the many prospects that video marketing brings as part of a modern digital marketing. There is no expense to subscribe so please do.

For guidance with your video marketing strategy (and to create that shareable video that you’ve always needed) call us at Penrose Productions: 650-969-8273

 

 

Video Marketing Weekly from Penrose Productions 4/4/17

This week the Video Marketing Weekly from Penrose Productions has some marvelous articles for you.

video camera

We’ve gathered a collection of articles from the online about video marketing for the past week. It is an excellent way to boost your brand awareness, web visitor traffic, and reputation by starting video marketing.

Here are 5 factors you should know before you integrate video marketing into your marketing strategy.

The lead article is titled “5 Things You Should Know About the New Age of Video Marketing.”

Customers are bored of seeing the same type of advertisements repeatedly. You have to think an alternative to pop up your message creatively with your videos.

Co-founder and CEO of Charfen advise “For your video content, stick to the sweet-spot of two-to-three minutes,”.

In this article, the writer gave the maximum importance to the length of the video and good quality video content.
Because your video is a reflection of your product. Good quality video content can win the customer mind.

This article also shows you how to attract people to watch your product and how to spread them on social media.

We would be excited to help you to create a powerful video marketing plan, we can help immensely by leading you into the process.

During our over 3 decades making business video production,s we have tons of efficient expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both of this video and business has advanced our reliability as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/26/17

Facebook Video Ads are the topic of the lead article on this week’s Video Marketing Weekly from Penrose Productions.

facebook video ads

If you want to know how to reach out your sales funnels to the masses through the video pay attention. This article will explain to you the best ways to move potential customers through three stages of the decision-making process by serving the right video at the right time.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “How to Use Facebook Video Ads to Move People Through Your Sales Funnel”

The author shares that Facebook popularity is increasing, and users watch more than 100 million hours of video per day. So you can use this information to promote your business to your target audiences.

Facebook video ads are Facebook advertisements in the format of videos.

Instead of writing out a blurb of text and/or uploading an image, you’ll need to contact with professional video production house, or use an already existing video to upload to Facebook. The video isn’t just trending on Facebook, it’s a technique that works to convert and engage your target audience.

We would love to put our 35+ years of video production and marketing experience to work for you.

So be sure to let us know if we can help you to use your Facebook video ads to move people through your sales funnel.

More than our 3+ decades in video production and marketing, we have lots of expertise helping businesses profession use their best marketing approach to attract their viewers. Our experience in both video and business has earned us the knowledge and ability to obtain businesses pointed in the right instructions for their video efforts for their sales funnels.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

For assistance with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Video Marketing Weekly from Penrose Productions 3/28/17

Live video is emerging as a terrific way for business owners and service providers to connect with their audiences.

live videoThere are a number of platforms that offer this option, including YouTube, Facebook  and Twitter.

This week in our edition of Video Marketing Weekly, the lead article focuses on the rapidly growing area of live video.

Live video is a huge opportunity for sellers to connect with their potential market. In this lead article, the authors share about 10 of the Top Live Video Influencers to Follow.

Kevin Hart is one of those top 10 but not for reasons you might think.

This article is worth a look if you are trying to target a national or international audience, rather than targeting just a local audience.

If your customers must come into your brick and mortar business, live video is not advised for you. Live video can be a factor that helps you market, but due to your limited audience, your efforts will rely largely on recordings of those live video clips that you record.

 

We would be delighted to help you develop a strategy for using live video to appeal to a nationwide audience.

We can also create a hybrid strategy of live/recorded videos to appeal to a local market if that is your target area.

Over our 35+ years in video production and marketing, we have extensive of experience helping businesses create the right approach and appeal to their audience. Our expertise in both video and business has earned us the understanding and ability to get companies aimed in the right direction for their video marketing efforts.

We exist as a company to be able to put our over 3 decades of video production and marketing experience to work for clients at companies of all sizes.

Get in touch with us so we can help you understand the targets, strategies and audiences for your future video marketing needs.

By the way, there are many other interesting articles in this edition of the Video Marketing Weekly, so please be sure to check them out. There are lots of helpful of hints and tips contained in there.

Call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/21/17

Sales funnels are the topic of the lead article on video marketing from this week’s the Video Marketing Weekly from Penrose Productions.

sales funnelSales funnels and the videos that should used at each place in the those sales funnels are the focus of the lead article in this week’s Video Marketing Weekly. Sales funnels are crucial to online marketing, and companies need to be aware of how to best move their customers deeper into the funnel.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “5 Types of Video Content Perfect for Each Stage of the Customer Journey.”

In the article, the author suggests that educational videos should be used and the top of the funnel, and explainer videos can best be used in the middle of the funnel. In addition, testimonial and demos should be used at the bottom of the funnel.

While in general we have no big argument with the suggested types of videos placed in the sales funnel, we would argue that the type of video used is more dependent on the type of audience.

For example, we do lots of work in the BtoB space and when a potential buyer enters that sales funnel in a field such as high tech, it is typically with a high degree of knowledge and understanding. As such, the buyer does not need the extensive education suggested by explainer videos in the article.

We would be delighted to help you pick the right approach to videos for your sales funnel – based in large part on the sophistication of your buyers.

Over our 3+ decades in video production, we have tons of experience helping businesses craft just the right approach and appeal to their audience. Our expertise in both video and business has earned us the knowledge and ability to get businesses pointed in the right direction for their video efforts for their sales funnels.

We exist as a company to be able to put our 35+ years of video production and marketing background to work for companies of all sizes.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 3/14/17

Check out the articles on video marketing from this week’s Video Marketing Weekly from Penrose Productions.

google searchGoogle searches is always a topic of interest and we have an article to share that confirms and agrees with our thinking.

Each week we curate the best video marketing articles from around the web for you. This week the article we are most focused on from this latest edition mirrors many of the things we’ve been saying for years.

In a Forbes article titled, “5 Reasons to Incorporate Video into Your Next Marketing Campaign” we find confirming evidence of the importance of videos in Google searches.

The first point in this article screams at the reader to use video to improve their Google searches.

In his first point, the author says that “62% of Google searches feature video, and it drives an average 157% increase in organic search engine traffic. In fact, in our own tests, videos shared on social channels generated more than 10 times the shares of text and still images combined.”

We’ve been banging that drum about Google searches in our posts for quite some time. Our first posting on the topic was about 3 1/2 years ago.

That’s where we can help businesses of all sizes. Our expertise has earned us the knowledge and ability to get business gather top Google searches. It’s a highly specialized area of video marketing that is best left to the pros.

We are delighted to be able to put our 35+ years of video production and marketing experience to work for firms of all sizes.

So please, get in touch with us if we can help you define and determine the targets and strategies for your video marketing in the future.

There are several other good articles in this edition of the Video Marketing Weekly, so please take the time to look them over. There are lots of hints and tips contained therein.

At Penrose Productions and Marketing, we are happy to work with clients in all types of verticals, and doing so is one of our strengths.

For help with your video marketing strategy — and to produce that crucial video that you know you’ve always needed — call us at Penrose Productions: 650-969-8273