How To Make Readers Anticipate Your Emails

How can you get your audiences to anticipate your emails when they see them in their inbox?

anticipate your emails

Here’s one method to get your customer to anticipate your emails.

It’s kind of tricky, but well worth it. If you condition your subscribers properly, it can work really well.

To start with, you’re already aware that customers who actually spend money are worth much more than those seeking free offers. So the trick is to send your freebie seekers “an offer they can’t refuse.”

Here’s how it works

Every few e-mails that you send, have one of your links redirecting to an awesome $1 or $5 deal, but simply for a limited number of individuals.

This could be a product that generally costs a great deal more or perhaps something you no more actively sell. As long as it still has true value, this can work.

Your link might be obvious or concealed.

For instance, you may send an e-mail advertising a specific item, but before they land there, a backlink redirects to your special offer until it’s out of stock. After that it directs back to the original offer.

The following day, you can praise people who took the special package, and remind the other visitors that they can also grab these discounts if they pay attention and are prompt to act.

The secret is to condition your visitors beforehand to always be looking for these deals. Do that and they will anticipate your emails, open the, and click your links to discover what that super deal might be.

There is a disadvantage you must guard against when you use this technique though.

While you are conditioning your subscribers to anticipate emails and open them in order to not miss any awesome deals, you’re also guiding them to search for special deals. So even though your opens and clicks will improve noticeably, the money you earn per open and per click might decline as well. You’ll want to monitor and test this.

Odds are you may still generate more revenue. You’ll have more individuals anticipate your emails and view them. However, you also can dispose of excess products – or extra available time if you are a service provider. In addition, this provides you an opportunity to ultimately carry out business with consumers who may not have bought from you before. This means more sales of the product or services you promote every day, not merely the exclusive deals.

For more tips on improving your online marketing tactics, call us at Penrose Productions. The number is 650-969-8273, or simply reach out to us at info@penroseproductions.com.

No Time to Work on Your Video Marketing Strategy?

video marketing strategyIf you have no time to develop your video marketing strategy, the following is a useful time management tool.

It produces extraordinary results. It will help you stay on track and free up time so you can eliminate the issue where you have no time to work on that all-important video marketing strategy. Creating this strategy is critical as more and more of your potential clients want to watch videos to see what you have to offer.

You will also be doing the other important things in your business that often fall through the cracks.

If you are actually like me, you’ve got so many things to do, that you forget fifty percent of them. But I’ve got an approach that works nicely…

I created periodic alerts on my mobile phone to remind me to carry out these tasks.

For instance, at Penrose Productions we too need to work on our video marketing strategy. That’s a primary way we communicate who and what we are as a company. So once a week I get a notice to devote 60 minutes to working on whatever aspect of the strategy most applies. This definitely helps overcome the “no time to promote your business” issue.

So, you can obviously use this technique to set aside time to work on your video marketing strategy.

I also set up notifications to help remind me of my “to-do” stuff for both personal and promote your business.This might include exercising, making a date with my wife, testing a new method I have recently read about or reading research into web statistics. And of course, working on our company’s online video marketing strategy.

So Here’s How You Can Gain The Most From This Technique:

Make a checklist of all the little items that tend to escape your memory and/or fall through the gaps, plus those things that pop into your brain at random times.

Pick the ones that have the most important for you. Only you can set the priorities, after all. For example, marketing, selling, finding new vendors, creating brand new goods to promote, searching for new clients to interview; your schedule may differ. These must be key concerns for you so that you do not neglect them. Naturally, we urge you to add “create an online video marketing strategy” to the list.

Set an alert for each one.

Relying on what it is, the alert might be daily, weekly, etc. It can also actually be a single reminder. All can be aimed at solving the issue of having no time to promote your business – and many more problems.

Next, it’s crucial to add a note to each alert so you remember what it is you’re supposed to do. In case you’re like me and you don’t attach that note, you might not have a hint what it indicates you’re to do when that little bell goes off.

Also, like any new routine, this requires a bit of patience to carry out this consistently. However, after a few weeks of this, you’ll be shocked at just how much more you get done, and how much quicker you’re flourishing in your business. Your problem with having no time to promote your business will be a thing of the past.

Finally, here’s a good idea:

One alert you might begin with right now (particularly if this is after office hours) is to speak with us at Penrose Productions to assist you to analyze and boost your video marketing efforts. We will relieve you of the issue of having no time to promote your business. Set that reminder now to call us at 650-969-8273.

The First Goal of Your Marketing Email

Precisely What is the First Goal for Sending Out a Marketing Email to Your List?

marketing emailOur staff not too long ago asked a group of small business owners who use marketing email the following: “At the time you transmit an email to your list, exactly what is your primary goal?”

Some of the responses we obtained were …

– To get readers to open it

– To get viewers to GO THROUGH it

– To supply some valuable information

– To build connection

– To sell a product line

These are all pretty good answers …

But they’re also all BAD replies.

Of course you would like them to open the e mail, read the web mail, develop some connection, possibly present some helpful data, but not one of these are your primary goal.

So exactly what is?

To get the CLICK.

That’s it.

Everything else in your marketing email is just in support of that foremost intention, getting these people to click on the link you transmit to them. This forwards them down your sales funnel and helps bring in more business. Not every subscriber will be in need of what you are writing about, but to increase their chance to self-select as they travel into your funnel, you must initially secure the CLICK.

Ideally, you want to guide your list to click your links as if (please pardon the expression) mind-numbed robots.

You want them to click automatically – without any thinking – since it is what they consistently do when they open your web mails.

You do not need to sell the services or product. The sales page or video presentation you direct them to should do this for you.

You don’t want to explain to them each thing about the blog post you’re delivering them to. The post will do that for you.

Your purpose is simply to get the click.

How Can You Improve the Click-through Rate of Your Marketing Email?

People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.

You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it, they must click the link. You haven’t actually sold that product or service in the email, but you have sold them on the method. The product or service is simply an easy shortcut to using that method to get the result.

Don’t always send them to sales letters; send them to fun stuff, too. Try sharing it with your list. Remember, you want to get them in the habit of automatically clicking your links.

Now and then surprise them with something free. For example, your email tells them a method to build their list using Facebook. You send them to a link that will give them 5 more list building methods. And when they click the link, they see a very short sales page offering the product for FREE. How much do you think they love you right then? And what are the odds they will click more of your links in the future, just in case there’s something else for free on the other side?

Of course, your list and your particular niche could necessitate slightly different approaches. But bottom line, your key, number one intent of email marketing is ALWAYS to obtain the click.

Because the more trained your list is to click, the more income you will generate in the long run.

Want to find out more about email marketing and sales funnels?

Phone us at 650-969-8273 or check out our email services online and our people can advise you just how we can serve to help you get started.

Old Marketing Methods: Don’t Waste Your Time

Old Marketing Methods have given way to new search and buying trends

In the past, businesses used old marketing methods because they were the best way to advertise – in the Yellow Pages, newspapers, or other traditional advertising sources. Nothing could offer the kind of convenience and reach to potential customers compared to a highly visible and well-placed Yellow Pages listing, or newspaper ad. However, everything has changed drastically.

The fact is, the world is rapidly transforming from analog to digital. People now consume more digital contents on a daily basis, on their smartphones, tablets, and desktop PCs at work, just to mention a few. Online marketing/digital marketing is the real deal in this century. Having an online presence is now essential for each and every business or brand.

Are traditional means of advertising dead?

As a matter of fact, the advertising model embracing the media of old marketing methods (newspapers, Yellow Pages, and other traditional forms of advertising) basically doesn’t appeal to today’s consumer.

old marketing methodsNowadays, the first point of call for a customer before doing anything is to search online.

Before making any purchase, buyers try as much as possible to gather more information about the product or service online, from the comfort of their home, or at work. Not only do customers find online search convenient, but they are also able to gather more information compared to the streamlined information provided by newspapers, and the Yellow Pages.

What causes this?

A recent study revealed that commercial purchases now utilize online channels both for making research and purchasing. Online channels have now surpassed more traditional buying channels. Some of the reasons for this include:

  • Easy experience

Buyers want a simple, easy, and convenient shopping experience. The only way this can be achieved is through online channels. With a quick online search, buyers are able to either get or learn what they want as quickly as possible rather than having to spend a lot of time searching through the Yellow Pages or newspapers.

  • Full product descriptions

The search for a full product description has influenced more buyers to use online searches. Online videos are often viewed to get specific features and benefits. Buyers now also seek full product descriptions, specification sheets, and instruction manuals. They also want related questions about the product, reviews, and other helpful information. All these are some of the advantages offered by online searches that remain unmatched through traditional means.

  • Mobile Friendly Websites

What purchasers want is a straightforward and intuitive experience they can easily navigate through while shopping, and not some bulky paper listings. This has brought about the development of mobile-first e-commerce providing shoppers with an easy-to-navigate shopping platform, whereby they can do research and place an order anytime they find convenient be it at nights, during the holidays, on weekends, and so forth.

  • In-stock Inventory

Furthermore, buyers want product listings to be up to date, and also have an idea about when the product is available for pickup. Online listings are usually up to date as compared to newspaper, or Yellow Page listings.

What is the way forward?

As of 2013, about 81% of buyers conducted online research before making purchases. 60% start by making use of a search engine to find the products they will like to purchase, and 61% will read product reviews before making any purchase. Certainly, over three years later, these would have only increased. On average, consumers usually go as far as visiting up to three online stores prior to making their purchase.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov.

It is time various business organizations and brands abandon old marketing methods and begin to incorporate digital marketing more. Companies of varying sizes should not waste their money on Yellow Page advertising. Business organizations can meet the information and shopping needs of their various customers, and in the process, benefit from increased deals and sales.

The outline for achieving your business objectives lies in your online marketing strategies. You have to be flexible and versatile enough to make proper adjustments and adequate changes necessitated by the environment to effectively attain your goals. Business owners need to focus more on their online marketing and digital marketing strategies. In other to achieve this, your business or brand will need an online presence, a website friendly to search engines, an active social media campaign, and lots more.

We can help.

Video Marketing Weekly from Penrose Productions 1/24/17

Here’s this week’s edition of Video Marketing Weekly.

We’ve assembled many articles from around the internet from the past week. Folks are cranking up the dialogue for an exciting year of video marketing. 2017 will be showing lots of new innovations in the field.

artificial intelligenceOn that topic, the lead article for this week’s compilation of articles from around the web is one from MarTech Advisor titled “How Marketers Can Use Experiential AI to Jump Start Video Marketing.” The article begins at a very high level and identifies for example, Saas from Magisto,is a good one and comments that the new platform “uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes.”

This certainly only scratches the surface of using AI for video marketing.

Not only will it speed the video creation process but be extremely useful in tracking, serving, and increasing ROI.

But please read over and the various articles and see what you think.

Let us know. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/13/16

Here’s the latest collection of internet articles about video marketing. We’ve gathered them from around the net from the past week.

This edition’s lead article is titled “Six Tips for for Successfully Using Live Streaming Video for Marketing” as it explores the recent upswing in live video feeds on social media and YouTube platforms.

Take a look, and if we can help you in this or any area of video marketing, of course just let us know.

At Penrose Productions we are very pleased to share this collection of articles to help educate our clients and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/06/16

Here’s the latest collection of internet articles about video marketing. We’ve gathered them from around the net from the past week.

This edition’s lead article is titled “How Video is the Next Performance Marketing Category” as it explores the cutting edge ways that video can be used to target specific audiences.

Check it out, and if we can help you in the area of video marketing, of course just let us know.

At Penrose Productions we are delighted to share this collection of articles to help our clients and others become better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/22/16

Here’s our latest gathering of information and articles about video marketing. We’ve gathered them from around the web from the past week.

This week, our lead article is the “8 Industries That Must Have a Video Marketing Strategy.” We’re proud to say that we have worked in eight of those industries, as well as many more. Frankly we would have expanded the list, but the authors probably haven’t been in the industry as long as we have. LOL

Be sure to look it over, and if we can help you in the field of video marketing, of course just let us know.

At Penrose Productions we are delighted to share this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/15/16

Here’s our latest collection of information and articles about video marketing. We’ve gathered them from around the internet from the past week.

After the recent presidential elections, it should come as no surprise that the lead article is about marketing in the election. Regardless of your preference in candidates, it has some good insights on that topic.

Be sure to look it over, and if we can help you in the area of video marketing, of course just let us know.

At Penrose Productions we are delighted to share this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273