Video Marketing Weekly from Penrose Productions 4/10/18

B2B Video Marketing Strategy: our lead article in this week’s “Video Marketing Weekly.”

B2B Video Marketing Strategies

A well-crafted B2B video marketing strategy is a powerful strategy for attracting and engaging customers. 2018 is the time to include B2B videos in your marketing strategy.

This week, we have a great lead article from our compilation. It is titled “Why B2B Video Marketing Strategies Are Evolving in 2018”.

The lead article on B2B video marketing strategy is full of valuable facts. It makes a great case for companies to get their b@b video marketing strategy “act” together.

Video consumption is on the rise, while text consumption is on the decline. As per online research, 92 percent of B2B customers watch videos online, 43 percent of that demographic researches services or products for their business through online videos, and 76 percent of marketing professionals include video marketing as part of their overall digital strategy.

In this article, the author says, emerging technologies make B2B video marketing more effective through advanced targeting. The featured article in this week’s Video Marketing Weekly describes what video marketing strategies can you apply to generate interest and sales leads in your B2B market.

We have written about this years ago, so please review this post from 2016 – it’s even more applicable today than ever.

LinkedIn – is Ready For a ‘Video Revolution’ in 2018.

LinkedIn is a space of opportunity to showcase your brand, knowledge, and products and services. The author also said the native video gets substantially more visibility. The LinkedIn algorithm gives native videos more weight so they show up more often in the feed.

38% of marketers share video content on LinkedIn. They claim it is a successful strategy because LinkedIn videos are also more practical for live streaming conferences and other marketing events.

So be a smart B2B marketer and fine tune your B2B video marketing strategy.

If you have decided to fix – or even start – a B2B video marketing strategy, give us a call. We would be delighted to put our more than 36 years of video production and B2B content marketing expertise to work for you.

We have the business school background and a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your B2B video content marketing strategies — and to identify your target viewers for your video marketing strategies– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/27/18

How To Use Video Marketing In The Era Of Short User Attention Spans leads this week’s “Video Marketing Weekly.”

Short User Attention Span

As usual, this week the Video Marketing Weekly has excellent articles that will help you with your video marketing content. Read them, and then try them for yourself when you make your next video!

This week, we have a great lead article from our compilation. It is titled “How To Use Video Marketing In The Era Of Short User Attention Span”.

The featured article in this week’s Video Marketing Weekly describes how brief the user attention span is for your video campaigns. If you want to figure out how your video content is performing on the social platform than you have to know about short user attention span.

We have written about this years ago, so please review this post from 2016 – it’s more true today than ever.

Not every viewer who clicks on your video will watch to the end and become a buyer.

That’s okay. You don’t need 100% attention span from everyone. You simply need the people who are actually interested in your product to keep watching. But you have to make it appealing enough that those who self-identify as potential customers will actually know the video will interest them.

So if your business is determined to keep producing short and quality video content with the short user attention span, you might think to hire a professional. This is especially true when you think about how a user attention span helps get your video to the right viewers.

Say it quick, say it well – the attention span of a modern content marketing.

The author says, ‘we are we’re living in a scrolling society’. So you have to attract a viewer with the very first frame of the video. There are so many videos out there to view, you have said it quick and precise. He uses a great example using a cooking video.

So, the length of the video is extremely important for your video marketing campaign. Your video’s length will help them decide whether they will find it worthwhile to sit through it all.

If you have decided to start a video marketing campaign that incorporates a short user attention span, give us a call. We would be delighted to put our more than 36 years of short and precise video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right video content to motivate their target consumer. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your video content marketing regarding short user attention span– and to identify your target viewers for your video marketing campaign– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/16/18

How Video Marketing Influences Your Customers’ Buying Decisions – in this week’s Video Marketing Weekly.

Buying Decisions

This week, we have an interesting lead article from our weekly edition. It is titled “How Video Marketing Influences Your Customers’ Buying Decisions.”

https://www.webtrafficthatworks.com/how-video-marketing-influences-your-customers-buying-decisions/The article is pretty much right on the mark. We agree with the concept of creating favorable emotions in your viewer. People, regardless of their culture, location, or age can react very strongly to emotional stimuli.

However, what is not addressed in the article is that viewers have very short attention spans.

If you do not reach the viewer in the first few seconds of your marketing video, they won’t be watching long enough to develop the emotions that you are trying to elicit.

The situation is just like a newspaper headline that captures the attention of readers.

They quickly decide whether it is worth their time to read the rest of the article. Basically, the reader is making a “buying decision” as to whether they want to “s[end” their time reading further. Similarly, our video must capture the attention of viewers during the first few seconds of the video. If not, the viewer will be moving on to something they perceive as more interesting.

Get creative. Think outside of the box.

People using smartphones watch at least one video every day. Marketers rate video as the most effective content marketing method. We agree with this thought that most consumers say that watching product or service videos make them more confident in their online purchase decisions.

When you decided to create a video for your business the first thing you need to ask yourself is, “how am I going to make them feel?”

If you have decided to make creative video content a part of your business marketing plan, call us.

We would be happy to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience both in video and in business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your video content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 01/02/18

Video marketing trends for 2018 get top billing in this week’s Video Marketing Weekly.

Video Marketing Trends

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing.

This week, we have a great lead article from our compilation. It is titled “Three Video Marketing Trends That Will Take Off in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content to match current trends. Read about how the author focuses on 4 trends to apply your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, give us a call. We would be delighted to put our more than 36 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business has advanced our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 09/5/17

Five Current Trends in Social Media highlight this week’s Video Marketing Weekly.

Current Trends In Social Media

What marketing trends will you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through engaging content marketing.

This week, we have a great lead article from our compilation of articles. It is titled “Five Current Trends In Social Media That Will Only Get Bigger”.

It shows you how to create your content to match current trends. Read about how the author focuses on 4 trends to apply to your own video content.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a recent Cisco study. It says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article, you can see how it works.

If you have wisely decided to make video content a part of your business marketing plan, give us a call.

We would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

We have a great deal of practical experience in helping companies in producing just the right content to motivate their target user. Our experience in both video and business speaks to our reliability. We should be your first and last stop. We’re the professionals in aiding businesses that wish to get their video content marketing efforts right.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.