Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

short form videoThis is probably why videos are becoming ever more popular a medium for consuming information. In fact 2015 has been called the year of video marketing as more and more brands are making video an integral part of their marketing strategy. Study after study is proving just how important video is. For instance, video is expected to account for 79% of all internet traffic by 2019 according to Cisco. As many as 52% marketers are also already admitting that video content offers better ROI than all other methods. Similarly, both B2B and B2C marketers proclaim that video marketing performed the best on social media.

Among the different types of videos that are available, short form videos have become increasingly popular in the past few years.

And short form videos are…?

Any video which is less than 10 minutes in length is a short form video, although its exact definition and length are a much debated topic. The hugely popular site Instagram recently added videos to their platform which allow users to upload videos which are 3 to 15 seconds in length. So popular were these formats that 1 million new Instavids were uploaded to Instagram within 24 hours of launching their video service! Likewise, the 6 second long Vines have also been well received by the online community. These trends highlight the change in the digital landscape; Youtube is no longer the go to de-facto destination for watching videos, as these platforms are also getting attention.

So, if you still aren’t sold on the importance of short form videos, here are 3 reasons which will convince you otherwise:

#1: Short form videos are all the rage on social media…

…as evidenced by the fact that Facebook owns Instagram, and Vine belongs to Twitter. Truth be told, you can produce some very creative videos which are 15 or even just 6 seconds long. Short form videos also break the viewers out of the monotony of long pieces, and provide them something short, sudden and interesting for a change. Shorter videos are easier to watch on slow connections and are quickly shared as well, making them perfect for social media.

#2: More people are on smart phones now:

According to metrics firm Ooyala, 44% of all video viewings happened on a mobile device in the second quarter of 2015, this is a 74% increase over last year. The study also found that short form videos were being viewed 67% more on mobile devices than tablets, TVs or desktops. Short form videos ability to present information quickly allows people to watch them on the go, making them ideal for mobile devices.

#3: Short form videos present many creative avenues:

Showcase a new product, tell your viewers about a new event, or give them a quick behind the scenes tour, short form videos are perfect for a plethora of different marketing tactics!

Let’s face it, attention spans are getting shorter each year.

As visual content is typically heavy on the bytes, it was hindered by the lack of availability of high bandwidth; which thankfully is no longer a problem. While short form videos are doing great, it is worth noting that the real trick lies in understanding the audience and providing them with an entertaining solution, while respecting their time.

Interested in exploring how short form videos can transform your business? Let’s get the ball rolling- call Penrose Productions today!

Parth Misra for Penrose Productions

Silicon Valley Video Production Thumbtack “Best of 2015” Award Goes to Penrose Productions

Silicon Valley video production company Penrose Productions has been awarded one of the first ever “Best of 2015” Awards from Thumbtack.

Thumbtack is a listing website online which connects service providers, organizations and businesses with their clients.

This award is another high point to Penrose Productions to keep on offering high quality Silicon Valley video production to clients both here and throughout the world. Penrose Productions adds this to many other video production awards.

Everybody knows that the key to thriving business communication and marketing at this point in time is web videos.

So now is the time for online video.Whether internally or externally communicated, Penrose Productions can meet all your needs for Silicon Valley video production.

best of thumbtack 2015The Thumbtack Best of 2015 award is a way to determine the top experts on this online listing site who have earned remarkable reviews from their clients, not just for Silicon Valley video production but throughout their service area. Penrose Productions grabbed this award due to the terrific votes of confidence from many clients. Penrose Productions received eight real Thumbtack client reviews, all of which were perfect 5 stars.

The 2015 winners include experts from a wide selection of backgrounds. Forty percent of the awards are home service experts, while thirty percent are events experts. Forty percent of the awards are from the eastern part of the US and 30 percent are from the western part and sixty percent of the winners have been on Thumbtack for one to two years.

Penrose Productions has been in business for 34 years now.

Their dedication to remarkable work done right without excuses has earned company a well-deserved status of excellence among Silicon Valley video production companies. When it comes to video production, no other company can exceed or meet their work. From camera work and lighting to post production, Penrose Productions ensures that their clients are satisfied with their final video — in fact they guarantee it. They are professional and friendly and most of all, know how to deal with their clients well.

Penrose is capable of doing precisely what the customer wants regardless of the budget and time limitations. From an array of actors/characters to the final edit, Penrose Productions has a unique ability to translate it into an effective video. They make sure that each client feels at ease and comfortable in front of the camera. Their skill and knowledge in directing professional talent is apparent in the end product.

For those who want a Silicon Valley video production company that looks at their plans from their perspective,

Penrose is your best best, as the perfect 5-star awards for them attests, The company meets the client objectives and concentrates on their target audience. Virtually any Silicon Valley video production clients can benefit from Penrose Productions’ video services.

The company has been serving the marketing, video and communication needs of organizations and companies in Northern California and all over the world for over 3 decades. The company works in all fields of video production. With decades of skills and experience, full refund assurance and remarkable track record, it’s not surprising that the company got the Coveted Thumbtack “Best of” Award of 2015. You will never go wrong once you consider this award-winning Silicon V alley video production company to do your business video production.

Experience counts

No two video shoots are exactly alike.

We had a San Francisco video production gig the other day, where we were to record a conference. A group from Canada was having their user group meeting there, and they found us to record the video, and edit a promotional piece for their website. Nothing could be simpler, right? After all, we’ve done hundreds of similar events in the past.

Since this was a new venue, we scouted the location on the day prior to the shooting.

And we were glad that we did. The event was being held at the Energy Efficiency Funding Group on Mission St. To our dismay, we discovered that in the hall there was a huge concrete pillar which was standing in the middle of the room. The pillar is an internal part of the building, designed to help make the building earthquake proof (after all, this WAS a San Francisco video production we were doing).

video experience counts

 

Often we call these shoots “back of the room shoots” because that’s where we typically set up – in the back of the room. But this pillar made the standard configuration impossible. Any professional video producer will tell you this can be a challenging environment to work on but at the end of it all, it’s our job to ensure that the customer gets what she wants. .

Frankly, we had never encountered quite the same situation before, but with our years of experience and flexibility we were able to adapt, pull through the hardships and give the quality that is required.

Having the adaptability and experience allows us to know how to navigate in various environments. Those are the sorts of things that separate an amateur and a professional video producer. It is something that takes years to learn. It takes training, dedication and understanding, all skills that we have acquired and used over the years to deliver the kind of videos that our customers need.

Experience counts!

 

Get Me on Page 1 of Google

Today’s business people always seem ask, “Can you get me on page 1 of Google?”

Frankly the short answer is that yes we can. It’s all a matter of what you want to get to page one of Google for. What keywords will help people to find you when they search for your product or service?

As we’ve pointed out in an earlier blog post on review videos, when new clients evaluate a business or product that they are not familiar with, they’ll often look for reviews of that business or product. While some will go directly to Google Plus or Yelp or some other review site, often they will do a simple Google search which includes this information:

  • city and/or other location name
  • business or service type
  • followed by the word “review”

Will customers discover your business if they search using that keyword phrase?

One of the quickest ways to say yes to “Get me on page 1 of Google” is to have a review video.

92% of Google searches never get past the first page, so when clients say “get me on page 1 of Google” they are asking a very relevant question. A business MUST be ranked on the first page of the search results. And once you are on that front page, a terrific way to get found is to have a video there. The YouTube thumbnail that shows on the page truly makes your video stand out from the rest of the text-based entries on the page.

get me on page 1 of google

Review videos are a terrific way to get your business viewed in a good light also. For the business that may have some negative reviews online, the review videos will of course feature only the very top reviews. The videos are completely accurate but naturally do not highlight the negative.

Recently I did a video to answer the request of how to get me on page 1 of Google and have posted it here.

As mentioned in the video, since we are the specialists at getting videos ranked onto page 1, we’re looking forward to doing it for you. Your yearning to get me on page 1 of Google will be satisfied – guaranteed!

To get YOUR review video produced and ranked onto page 1 of Google, it’s actually cheaper than you think. To learn more, look at what we do here at Penrose Productions. To get us to get your video ranked in the search engines, give us a call at 650-969-8273.

Review Videos are Great for Driving Business Customers

Review videos can help a business build customer confidence in their product or service.

And when a customer has that confidence, that’s when they’ll pick up the phone or come in the door.

When evaluating a business or product that he or she is unfamiliar with, a new client will often consult reviews of that business or product. While many will go directly to Yelp or some other review site that they trust, many times they will do a web search. Typically this search will consist of this search string:

  • city or location name
  • type of business or service
  • the word “review”

Will this customer find your business if they search using that keyword phrase?

Review videos can make sure that they do find you.

As we’ve mentioned before, 92% of Google searches never get past page 1, so it’s imperative that your business get ranked on that first page. And once you are on that front page, a great way to get listed is to have a video. The YouTube thumbnail that shows on the page really makes your video stand out from the rest of the text-based entries on the page.

Review videos are a terrific way to get your business in the best light as well. For the business that may have some less than complimentary reviews on Yelp, the review videos will of course feature only the best reviews. While completely truthful, the review videos naturally do not highlight negative reviews.

And when clients see all-positive review videos, they are more likely to contact that business.

Let’s show an example of a review video, shall we?

In this video, the search term we are trying to rank for is “Palo Alto home care service review” and after being uploaded a few days ago to YouTube, it is already ranking on page 1 of the search engine results among over 9 million results. In fact, it’s the 6th ranked entry in the organic (non-paid) search engine results. See how the video thumbnail draws the eye?

palo alto home care service review

Here’s the video itself as seen on YouTube:

Our task over the next several days is to get the video ranked even higher on page 1 so that it will be even more visible to anyone searching for that search term. In addition this review video will climb up in rankings for other search terms for which it is not already on page 1.

Since we are the specialist at getting review videos ranked onto page 1, we’re looking forward to showing how this happens.

And if you want YOUR review video produced and placed onto page 1 of Google, it’s cheaper than you think. To learn more, look at what we do at Penrose Productions. To get us to help you get ranked in the search engines, contact us at 650-969-8273.

 

 

 

What are business videos and why should we make one?

Today, business videos step up to fill the  marketing gap left by media advertising and newspapers.

As the internet continues to grow, marketer and customer interaction can happen in numerous ways and one of the best ways to get recognition is through business videos.

So what are business videos and why should I make one? Business videos are videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits and they are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Business videos engage the audience which is the key to marketing today; after all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods.

What are sales funnels and why are they important?

sales funnelA good sales funnel consists of three levels:

1) The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.

2) The Mid-level where your content is more in-depth allowing you to better qualify your original leads.

3) The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

1) Firstly the actual money comes from the lower level of sales funnel so business videos are particularly effective at targeting the lower level of sales funnels.

2) Try to keep business videos targeting the upper levels of the sales funnel brief; you want your potential lead to want to know more and have to continue through the funnel to find more.

3) Strategy is important; so try to come up with a good plan of how you will use video in your sales funnel before you start.

Business videos are an engaging way of interacting with your audience and can provide you with massive social proof due to the viral nature of being able to share videos online; they are the perfect promotional tool in today’s market.

For your business video, call Penrose Productions at 650-969-8273. We’re the experts in business videos.

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

SimpsonDOGevitiToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.

Business Videos from an MBA

When looking for a producer to do your business video, you might want to trust it to someone with an MBA.

Business videos are becoming more and more instrumental as time goes on. The reliance on web videos by consumer and business buyers alike is becoming more and more pronounced every day. In fact, a recent survey finds that businesses are moving increasingly from trying to reach their customers on regular TV to web video.

This is not a surprise.

We’ve all heard the astounding statistics about the growth and influence of web video:

  • there are 4 billion YouTube videos watched every day
  • the average YouTube viewer watches 5 hours of video per month
  • there are 100 hours minutes of video uploaded to YouTube every minute

These numbers are truly staggering but are in fact, growing. People are becoming more and more addicted to internet videos.

And how does a sharp business person communicate with all these potential buyers?

business video producer Jim PenroseBy creating their own business videos, of course. And to do this, the obvious step is hiring a video producer with a diverse business background. And what could be more appropriate that a video producer with an MBA from one of America’s most prestigious business schools?

 

I was pleased to learn that a profile I had submitted to my MBA magazine at the University of California Business School had been accepted for their “Alumni Notes” section. In it, I recounted how the broad business background of the Haas Business School had given me a broad background that allowed me to help create business videos for my clients for over 30 years.

I am proud of the diverse background I have received, not only from my MBA studies, but from the many years of experience in producing award-winning videos.

Perhaps more importantly, I’m proud of the 100% customer satisfaction rating we’ve received.

When it comes to making business videos, we truly relate to the perspective of our clients. Rather than trying to create fluff videos that entertain, we create business videos that accomplish the goals that we mutually develop with our clients.

Why don’t you come by and see what you can get from a company that truly understands business videos? Come to Penrose Productions.

 

Measure Web Video Success in Sales and Marketing

Do you ever wonder how to measure web video success in your sales and marketing efforts?

If you’re a content marketer or advertiser, there’s no doubt you know the power of video marketing.  Video is one of the top resources that potential clients and customers turn to when they’re doing pre-purchase research and want to learn more about what a business has to offer.  Video content, done correctly, is one of the best ways to market to these new potential customers while also keeping your current customers engaged.

A common question we hear about video when it comes to marketing and sales is how to actually measure web video success.

measure web video success

In essence, how will you know if it’s working?   This is a really important question to answer because if it’s neglected, you may find yourself spending unnecessary time spinning your wheels (or ‘reels’ in this case!) without seeing any results. Or if the video does work well, can it do better?

Before you start any video marketing, you want to make sure you have goals set in place and an understanding of the metrics you’ll use to track the achievement of those goals.

The most common goals for video marketing are:

  • to increase brand awareness and drive engagement
  • to generate leads and drive sales opportunities
  • to drive traffic to website
  • to encourage subscriptions to a service (whether it’s a mailing list or video-based premium feature)

Once your goals are set, and you have your video up and running, you want to begin to measure web video success by examining the metrics.

To strategically do this, you need to look further beyond the ‘views’ metric.  Sure, this is a great place to start, but it’s only the tip of the iceberg.  Getting your video looked at is important — in fact, after video creation it’s at the top of the sales funnel.

But you need to drill down deeper to the metrics listed below if you want full insight on how your measure web video success:

Click-Through Rate:

How many people are clicking from your video to your website (especially if your video has links embedded leading directly to your website or another landing page)? Click-through rate is a great indicator of a strong video as well as consumer interest in a product.  Individuals that click-through most likely have some level of interest in learning more about your product or service making this a strong metric to determine lead generation opportunities, an important step when you measure web video success.

Shares and Likes:

If you want to maximize brand awareness, build social credibility and reinforce thought leadership for your brand, social shares and likes can give you excellent insight to how you’re performing. This is especially true in the BtoC marketplace. Forrester Research has found that 70% of consumers trust brand recommendations from friends. So you can see that this is a great ‘immediate’ goal to have if you’re trying to build brand or product awareness, even if you are not going for the direct sell.

Conversion Rate:

This is perhaps the ultimate way to measure web video success for your sales and marketing videos. If you have got the proper analytics installed, you can measure the customer journey through your website, and from this, investigate where your customers are going after watching your video.  If they’re going to your ‘Contact Us’ page or visiting your e-commerce store, your video is most likely doing an excellent job of converting (depending on what your goals are).  If you’re noticing a high bounce rate (people leaving the site), this could be an indication that you need to spend some time re-examining your video content and strategy.

Ultimately you need to test.

Because of the great variety of variables that can go into the success of a web video (or any marketing program, for that matter) it is important to test. Your would want to gather the above statistics as a way to measure web video success for you first web video, and without changing other variables, compare the first video with another version. The one that fares better is the one you should continue with (your “control”) and test against the version you create after that.

It’s clear that video should be an important part of your marketing and sales content mix, but we hope that we have also illustrated how important it is to clearly outline your goals, as well as the metrics by which you’ll track those goals when you’re producing those videos. Monitoring your metrics is the best way to measure web video success and tell whether your efforts are successful or not. And it can help you determine whether you need to adjust your strategy or if you should keep on rolling with your present (and successful!) marketing and sales video strategy.