Video Marketing Weekly from Penrose Productions 4/24/18

Repurposing videos for Facebook Video Ads is the lead article/topic in this week’s Video Marketing Weekly from Penrose Productions.

 

repurposing videos

 

This week we have another great compilation of video marketing articles that are worth taking a look at. Those interested in repurposing videos for social platforms can learn a lot from the lead article. But we have other articles in this edition that cover great video marketing topics, such as:

  • How to Use Video Marketing Like a Hollywood Director
  • 7 Ways to Step Up Your Video Marketing Strategy in 2018
  • A New Video Format to Reach People Across the Mobile Web and Apps.

Be sure to check them out too.

The feature article is titled “How to Repurpose Your Marketing Video for a Facebook Video Ad.”

Creating quality video content for marketing can be expensive. But if you already have some video content on your website, YouTube or other social platforms, the best way to save time and money in your video marketing activity is to repurpose video content.

Repurposing Videos for Facebook Ads.

The author has a number of great suggestions for repurposing videos for Facebook ads. In general, however, most of the suggestions are about how to get more attention for your video ad. We are particularly in agreement with his point that you must re-edit the videos so that you grab the viewer’s attention in the first few seconds. In fact, that is always a good idea with marketing videos, whether used for Facebook ads or not. For further tips on how long your video should be, see our earlier blog post here:

We would love to put our 35+ years of video production and marketing experience to work for you.

If you are looking at producing videos to share on social media, we would be delighted to help. If you have archived footage, all the better. So be sure to let us know if we can help you repurpose videos for video marketing on Facebook ads or for other purposes.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target business or consumer. Our experience in both video production and the business world has made us unique among Northern California video production companies. We are experts at this – we should be your first stop.

Remember those other excellent articles in this edition of the Video Marketing Weekly. There are many helpful hints and tips contained in there. And it’s free.

For assistance with your marketing video  repurposing — and to identify your target audience for Facebook ads and other purposes — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/26/17

Facebook Video Ads are the topic of the lead article on this week’s Video Marketing Weekly from Penrose Productions.

facebook video ads

If you want to know how to reach out your sales funnels to the masses through the video pay attention. This article will explain to you the best ways to move potential customers through three stages of the decision-making process by serving the right video at the right time.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “How to Use Facebook Video Ads to Move People Through Your Sales Funnel”

The author shares that Facebook popularity is increasing, and users watch more than 100 million hours of video per day. So you can use this information to promote your business to your target audiences.

Facebook video ads are Facebook advertisements in the format of videos.

Instead of writing out a blurb of text and/or uploading an image, you’ll need to contact with professional video production house, or use an already existing video to upload to Facebook. The video isn’t just trending on Facebook, it’s a technique that works to convert and engage your target audience.

We would love to put our 35+ years of video production and marketing experience to work for you.

So be sure to let us know if we can help you to use your Facebook video ads to move people through your sales funnel.

More than our 3+ decades in video production and marketing, we have lots of expertise helping businesses profession use their best marketing approach to attract their viewers. Our experience in both video and business has earned us the knowledge and ability to obtain businesses pointed in the right instructions for their video efforts for their sales funnels.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful hints and tips contained in there.

For assistance with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 3/7/17

Here’s the latest edition of the Video Marketing Weekly from Penrose Productions.

BtoB video marketing takes center stage as we compile another of our weekly editions of the Video Marketing Weekly. Here we curate content from throughout the internet postings of the last week about video marketing. We’ve gathered up blog posts and articles from around the web and brought them together for you here your reference.

This week, the lead article is about BtoB video marketing and is titled, Influencer Marketing in B2B: Why Video is the Way to Go.It addresses the topic of BtoB video marketing for businesses that want to grow.

The article explores the opportunities that BtoB video marketing offers to BtoB companies, especially putting influencers in front of the camera rather than writing a blog.

One of the outstanding quotes about BtoB video marketing in this lead article is that businesses know “how to shoot video with good lighting and audio… this doesn’t need to be Hollywood quality, but it does need to be something that people will tune in to. If it’s longer than a couple of minutes, there needs to be a lot of b-roll to keep people entertained; millennials especially.”

As always, the brevity of the lead article prohibits an in-depth look at the issue.”

That’s where we come in. We can help lead you through the minefields of BtoB video marketing so that you can reach your intended audience if you are in that type of business.

We would be delighted to put our 35+ years of video production and marketing experience to work for cmpanies that “get it” about the need for video marketing – even BtoB video marketing.

So please, let us know if we can help you define and determine the targets and strategies for your video marketing going forward.

There are lots of other articles in this edition of the Video Marketing Weekly (most in English!), so we hope you’ll mine through them to gather the hints and tips necessary to guide your strategy and tactics for using video marketing to increase your profits.

At Penrose Productions, as always we are quite pleased to share this gathering of video marketing articles to help inform our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe, so we urge you to do so.

For assistance with your video marketing strategy (and to create that all-important video that you know you’ve always needed) call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/31/17

Here’s our latest edition of Video Marketing Weekly.

viral videoWe’ve compiled these articles from around the web from the past week. Since 2017 is the “year of web video” there’s no shortage of great articles out there.
The lead article for this week’s compilation of articles from around the web is one titled “This Viral Marketing Video Reached 250 Million Views in Just 24 Hours.

Now, it’s doubtful that our BtoB or BtoC clients will ever get a video with THAT kind of reach.

But how about reaching several hundred or several thousand of your top potential clients. That we can help with. And the article underscores several of the traits necessary to get your video noticed and shared. And who doesn’t want that?.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/17/17

Here’s our latest edition of Video Marketing Weekly.

We’ve compiled these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article for this week’s compilation of articles from around the web is one from MarketingProfs titled “Three Major Shifts That Will Transform Video Marketing in 2017.” The article is a good one and agrees with us that in 2017 video marketing will be bigger than ever.

However we have a problem with major shift #3 in their article, which talks about the trend of bringing video production in house to increase its return on investment.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/10/17

Here’s our weekly gathering of posts and articles from across the internet about video marketing.

We’ve gathered these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article in this edition’s is titled “3 Questions to Ask Yourself Before Diving into Video Marketing.” With just three tips on video marketing, it is pretty short, and some of the biggies are not included, such as knowing your audience. That seems to be implied to a certain extent, but tht shouldn’t be assumed.

But please check out the various articles and see what you think. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/3/17

Here’s our latest collection of posts and articles from across the web about the subject of video marketing.

We’ve curated them from around the web from the past week. Despite the holidays, we’ve got some good video marketing articles for you.

The lead article in this edition’s is titled “Create an Amazing Promo Video.” There are some nice tips in here for those of you trying to get your arms around a promo video for your company or practice.

Take a look, see what you think, and if we can help you in this or any area of video marketing, of course just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/27/16

Here’s the latest collection of articles and posts from across the web about video marketing.

We’ve gathered them from around the net from the past week.

Our favorite article from this edition’s lead article is titled “5 pretty easy ways to optimize your B2B YouTube videos.” There are some good tips in there for BtoB video creators. And you know you should be one if you’re in that segment.

Take a look, see what you think, and if we can help you in this or any area of video marketing, of course just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

What are business videos and why should we make one?

Today, business videos step up to fill the  marketing gap left by media advertising and newspapers.

As the internet continues to grow, marketer and customer interaction can happen in numerous ways and one of the best ways to get recognition is through business videos.

So what are business videos and why should I make one? Business videos are videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits and they are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Business videos engage the audience which is the key to marketing today; after all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods.

What are sales funnels and why are they important?

sales funnelA good sales funnel consists of three levels:

1) The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.

2) The Mid-level where your content is more in-depth allowing you to better qualify your original leads.

3) The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

1) Firstly the actual money comes from the lower level of sales funnel so business videos are particularly effective at targeting the lower level of sales funnels.

2) Try to keep business videos targeting the upper levels of the sales funnel brief; you want your potential lead to want to know more and have to continue through the funnel to find more.

3) Strategy is important; so try to come up with a good plan of how you will use video in your sales funnel before you start.

Business videos are an engaging way of interacting with your audience and can provide you with massive social proof due to the viral nature of being able to share videos online; they are the perfect promotional tool in today’s market.

For your business video, call Penrose Productions at 650-969-8273. We’re the experts in business videos.