Video Marketing Weekly from Penrose Productions 6/12/18

How do corporate videos help your brand? Read this week’s  “Video Marketing Weekly” to find out.

Corporate VideosThis week the Video Marketing Weekly shows how corporate videos help your brand building. Brand building is of critical importance to any business. And video can be a significant contributor. Are looking for a powerful way to communicate your brand story? You can learn a lot from the various posts and articles in this edition.

The lead article this week is titled “How Corporate Videos Work The Magic For Global Brands.”

In this article, the author says that “A Corporate Video can Tell Everything about Your Brand.” When you tell your brand story to your viewers or potential customers, you want to communicate your company vision, transfer your enthusiasm and prove how you are different.

We have all heard the saying that, “A picture is worth a thousand words.” A video, however, is worth millions. Video helps to deliver messages effectively, connecting with your audience in a way that text or even photos often can’t. Videos are able to break down or simply convey complex concepts.

There are many examples discussed in this article how to achieve your goal through corporate videos.

Spread Your Word to the World

Corporate videos are one of the best ways to engage consumers and spread your word to the world. Well-produced corporate videos will leave your viewers with a solid impression about who you are and what you are passionate about. Their personal connection with your brand creates a lasting impression. You want them to love what they see.

So if you would like to represent your company globally or pitch a new business idea to potential investors, be sure to read the article to find out more.

There are several additional excellent articles in this edition of the Video Marketing Weekly.

So please be sure to look them over. There are many helpful hints and tips contained in there. And as always, it’s free.

Are you ready to start corporate video marketing for your business?

If you are worried that your brand story, goals and values as a company are not fully portrayed, we are passionate about telling your story in the most engaging and effective way possible. We want to help you achieve your goals. We can put our more than 3 decades of video production and video marketing expertise to work for you so that your videos achieve your objectives.

We have lots of practical expertise in assisting companies in creating just the right approach and getting those corporate videos to achieve their goals. Our experience in both video production and the business world has advanced our ability to accomplish this. As a result, as the video marketing experts we should be your first call.

So for support with your video marketing — and to identify your target viewers for your corporate videos — call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 2/7/17

Here’s this week’s edition of our Video Marketing Weekly.

video engagementWe’ve gathered these articles, blog posts, etc. from around the web from the past week. And since viewer engagement in 2017 is going nowhere but up, there’s no shortage of great articles out there.
In fact, the lead article for this week’s compilation of articles from around the web is one titled “How to Use Video Content to Accelerate User Engagement.

The article gives us a look at how much video helps with online marketing. In fact, it says that “landing pages featuring video content increase engagement by 80%.”

Wow, who wouldn’t want that kind of increase in viewer engagement?

Although the numbers are amazing, it comes down to one point, if you aren’t using online videos, your viewer engagement is suffering.

 

Please be sure to check out this article and the many other articles from the past week and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are very happy to share this collection of articles to help our customers and others be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

6 Ways to Create Social Media Brand Continuity

Creating social media brand continuity is crucial for serious businesses of all sizes.

With Facebook, Twitter, Pinterest, Snapchat, Vine, LinkedIn, Instagram, Reddit, YouTube, Digg, Google+ and so many other social networks at your fingertips it can get quite overwhelming to communicate with all of your followers at once.

social media brand continuityAnd as if keeping everyone engaged wasn’t challenging enough, it is also crucial that you create brand social media brand continuity across all channels. In other words, while you should adapt to the different platforms and their various audience types, you will also have to stay true to your core message that unites your target audience and entice them to keep returning to your brand.

How can you do that? Let’s take a look at six ways to create social media brand continuity.

1- Editorial Voice

Your editorial voice can evolve over time, but it should be clearly defined early on. Should your posts sound playful, serious, educational, professional, or even sarcastic? Decide for yourself which tone fits your brand best and stick to it. Over time, your audience will get used to a certain way you “talk” to them and they will come to expect it.

Your voice will also need to shirt slightly due to the constraints of the different media platforms. So be aware of any restrictions and what audiences usually use each platform. See more on #6, below.

2- Images, Design and Colors

After defining an editorial voice that reflects your brand’s core values and social media brand continuity, do the same for all the images, design elements, and colors you want to use. If you have found the perfect Facebook cover image, for example, use that same image and reformat it to fit the featured image areas on other social media platforms. Consistency is key.

Additionally, as every graphic designer will tell you, it helps to define an overall color scheme that you stay within for all your images and graphic components (e.g. buttons and frames) in order to establish social media brand continuity. Ask yourself, “Is my brand better represented by warm colors like red, orange, and yellow or cool colors like blue, green, and violet?”

3- Customer Relationship

Some brands are very close to their customers and provide 24/7 customer service to be easily accessible; others prefer to keep a distance and establish more of an authoritative role as a result of which customers feel a sense of privilege when getting to “talk” to them.

Both works, but once you decide which role your brand will play in customer relations, you should stick to it so that your customer base learns what to expect. Social media platforms are a perfect way to establish this role by using a clear editorial voice and a certain frequency in posting content and replying to customer requests.

4- Re-post Other Content or Critique It

Before a small business owner can worry about social media brand continuity, they have to worry about getting enough content. When companies start out and still have to work with small staffs, it can be a daunting task to fill the walls of all your social media accounts with fresh content on a consistent basis.

Instead of letting the quality suffer by producing more content with less substance, consider re-posting content from other sites and companies that could be valuable to your audience. This not only portrays confidence that you trust your audience enough to return to your brand after sending them somewhere else (of course try to avoid direct competitors), but it also shows that you know your domain and what you are talking about.

Or course, you must ALWAYS give attribution to the original author. No use risking your whole social media brand continuity strategy for ripping someone off.

Another sub-approach to this method is to comment on (either pro or con) about the content of the article. It takes much less time to do so than develop content from scratch.

In a way, you are using other, compatible companies’ content to extend your brand continuity.

5- Stay Authentic

Once a company is growing and the customer base expanding, chances are that a larger amount of people and potential advertisers will pull you in all kinds of directions to fulfill their needs. It’s crucial – now more than ever – to stick to your guns and stay true to your core values, what you stand for as a brand.

While that big check from a potential advertiser seems pretty sweet, it could potentially alienate your customers if the product you endorse does not align with your brand promise.

6- Platform Focus

“The more the merrier” principle does not apply when it comes to selecting which social media platforms to focus on. In fact, it will hurt your brand (and search engine rankings) if you try to reach everyone everywhere and as a result start copy-pasting the exact same content.

That’s because each network’s audience has different interests and ways of communicating. So focus only on a handful of social media channels that your marketing team can become an expert in and represent your brand in a tailored way that is still consistent with your overall message.

Conclusion

In general, take your time to research which social network platform has the largest share of your target audience and aligns most seamlessly with your brand promise. It will be much easier to create and maintain social media brand continuity. Make that your primary focus, and add the others to support it.

We have a variety of standard and customized social media programs to help get you started.

 

Nick Rojas for Penrose Productions