Business video done with Google Hangouts can rocket companies to the top of search engines.
Ranking business videos can be tricky, especially for the small business person trying to go it alone. While business videos are becoming increasingly important to the Google search results, it’s not necessarily a simple process. That is, unless you are willing to be on the lookout for long-tail keywords.
What are long tail keywords?
Long tail keywords mean search terms that have lots of words in them. As one can imagine, the more detailed the keyword, the less searches are done for the term. For example, if you were to google “weight loss” you’d get 448 MILLION results. But if you were to google :weight loss for flight attendants” you’d come up with just under 2 million. That’s quite a drop off as we’d expect.
Now here’s the good news about long tail keywords — there is less competition for those key words.
So, long story short, it’s easier to rank for these long tail keywords, whether with text or business videos.
It’s been a matter of debate for some time whether Google gives preferential treatment in the search engine listings to those companies that play ball with it. This might include, for example:
- advertising with Google Adwords
- linking to Google’s site
- using the technology, function, website, etc. that Google favors, such as
Google Hangouts can be done right from your desk with a webcam and microphone through your PC or Mac. And it’s free. You are hosting a web conference in which you can choose to show your smiling face or not.
For the purpose of business videos on Hangouts, I’d recommend showing your desktop. That way prospective clients can see your products and services as reflected in anything you choose to show on your desktop, including websites, presentation slides, etc.
When the conference is over, the business video that was just created is automatically saved to the user’s YouTube account. The user can choose to delete it or make it private, but that would only work against the search engine placement of the business video.
I did an experiment in ranking a business video using Hangouts.
I created one for our company, and used the title “Best Silicon Valley Video Production Company.” I just started talking about the company, clicked through several web pages on the site, and explained them. Here is the business video I did very quickly and affordably.
As soon as the video was processed and became part of my YouTube account, I went to Google and searched for “best silicon valley video production company.” The video was ranked #2 in the generic search listings just as quickly as I could click over to it.
And the video rose to #1 within 15 minutes.
These results are certainly not permanent. Like any other Google listing, whether video or text results, the video needs to get more support to stay there: backlinks, embeds, social shares, etc. We do that for our clients all the time.
Is ranking business videos this way a viable strategy?
This depends on whether or not people would actually search for the long tail keyword being used. If so, you’ve hit the jackpot. Getting your business video done via a Hangout using that well-searched, low-competition keyword is an excellent way to rank highly, get noticed, and make money as a result. However, if the long tail keyword is rarely searched for, it regresses into a meaningless academic exercise and time waster.
The solution is to get expert keyword analysis done to see what terms your customers might type in that are low competition. Then create one or more business videos through Hangouts.