Video Marketing Weekly from Penrose Productions 12/26/17

An article on background music headlines this week’s edition of the Video Marketing Weekly from Penrose Productions.

background music

Here’s the final edition of the Video Marketing Weekly, and it’s a good one. These articles from around the web cover a very diverse group of topics related to video marketing.

The lead article this week is titled “10 Awesome Places to Find Background Music for Video”.

Background music is one of the most important parts of a video and can drive very emotional responses. If your viewer has a connection to your message or content, then they will be naturally want to hear your story. This can really deepen their relationship with your brand.

But background music is often overlooked when creating video content.

In order to truly create a professional looking video, the to use music it must be edited in skillfully. That’s where we can help. As video professionals, we can edit the music seamlessly into the video so that it:

  • Starts and stops at the right time.
  • Fades up at the beginning of the video and fades down at the end of the video instead of abruptly stopping.
  • Volume levels are appropriate for the viewer/listener, especially if there is dialogue or narration.

We would be excited to help you to create a video content with excellent background music. We can help immensely by steering you into the process.

Moreover, 36 years making business video production,s we have tons of practical expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both video and business has advanced our credibility.

As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video content marketing.

For creating unique video content with decent background music — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/19/17

Here’s the newest version of the Video Marketing Weekly about trends of content marketing in 2018.

Content-Marketing

What marketing trends should you be paying attention to in 2018? You need to see how to increase your leads and drive your brand forward through content marketing?

This week, we have a great lead article from our compilation. It is titled “4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018”.

The featured article in this week’s Video Marketing Weekly shows you how to change your content as to match current trends. You should read about how the author focuses on 4 trends to apply your own video content marketing strategy.

Nowadays content marketing is not just for small business. Big brands are investing significant dollars in original content. In 2018 it will be extremely competitive with other forms of marketing.

So if your business is determined to keep producing high-quality, appropriate content on a regular basis, you might think to hire a professional content team. This is especially true when it comes to creating content with video.

Video is the future of content marketing.

The author referred to a Cisco study that says that video will create 80 percent of all internet traffic by 2019. 64 percent of entrepreneurs concur that video will soon control their content marketing strategies.

Further, the author focus on content personalization and User-generated Content (UGC). In this article you can see how it works.

If you have decided to make video content a part of your business marketing plan, we would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

Accordingly, we have a great deal of practical experience in helping companies in producing just the right technique to motivate their target user. Our experience in both video and business has advanced our reliability. As professionals in aiding businesses that wish to aim in the right instructions for their video content marketing efforts, we should be your initial stop.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For assistance with your content marketing strategy– and to identify your target viewers for your content marketing– call us at Penrose Productions: 650-969-8273.

How To Make Readers Anticipate Your Emails

How can you get your audiences to anticipate your emails when they see them in their inbox?

anticipate your emails

Here’s one method to get your customer to anticipate your emails.

It’s kind of tricky, but well worth it. If you condition your subscribers properly, it can work really well.

To start with, you’re already aware that customers who actually spend money are worth much more than those seeking free offers. So the trick is to send your freebie seekers “an offer they can’t refuse.”

Here’s how it works

Every few e-mails that you send, have one of your links redirecting to an awesome $1 or $5 deal, but simply for a limited number of individuals.

This could be a product that generally costs a great deal more or perhaps something you no more actively sell. As long as it still has true value, this can work.

Your link might be obvious or concealed.

For instance, you may send an e-mail advertising a specific item, but before they land there, a backlink redirects to your special offer until it’s out of stock. After that it directs back to the original offer.

The following day, you can praise people who took the special package, and remind the other visitors that they can also grab these discounts if they pay attention and are prompt to act.

The secret is to condition your visitors beforehand to always be looking for these deals. Do that and they will anticipate your emails, open the, and click your links to discover what that super deal might be.

There is a disadvantage you must guard against when you use this technique though.

While you are conditioning your subscribers to anticipate emails and open them in order to not miss any awesome deals, you’re also guiding them to search for special deals. So even though your opens and clicks will improve noticeably, the money you earn per open and per click might decline as well. You’ll want to monitor and test this.

Odds are you may still generate more revenue. You’ll have more individuals anticipate your emails and view them. However, you also can dispose of excess products – or extra available time if you are a service provider. In addition, this provides you an opportunity to ultimately carry out business with consumers who may not have bought from you before. This means more sales of the product or services you promote every day, not merely the exclusive deals.

For more tips on improving your online marketing tactics, call us at Penrose Productions. The number is 650-969-8273, or simply reach out to us at info@penroseproductions.com.

Video Marketing Weekly from Penrose Productions 12/12/17

This week the Video Marketing Weekly leads with an excellent article about content marketing for video.

content marketing

Content marketing through video is turning into one of the most important sales and marketing tools available today. It’s been noted often that people want to watch a video more than just about anything else on the web. This is because vieweing promotes greater retention of information than just reading it.

We wrote about this in our earlier blog post.

The lead article this week is titled “Video Marketing: The New King Of Content”.

This author says, “Video increases organic traffic and conversion” and we would agree. Top social media platforms are going all-in on video for content marketing. The author also points out that Facebook is actively pushing video content to new levels.

On Facebook people watch more than 100 million hours of video per day. This is the best way to increase engagement on Facebook and you can use this improve your business advertising for your target viewers.

The market wants more video content.

The writer gives us a demographic that 43% of people hoping that marketers will use videos even more in the future. We believe that it will be increasing daily. If you want to increase your sales and enhance customer engagement, then video content marketing is the right choice.

Here are some statistics for your consideration. About 75 Million people in the U.S. watch online videos every day. By 2019, internet video traffic will account for 80% of all consumer internet traffic. When merely mentioning the word ‘video’ in an email subject line, statistics show that the click-through rate increased by 13%. So why are you waiting?

We would be delighted to put our more than 35 years of video production and content marketing expertise to work for you.

So be sure to let us know if we can help you set the targets and strategies for your video content marketing.

We have lots of practical expertise in assisting companies in creating just the right approach to motivate their target consumer. Our experience in both video and business has advanced our credibility. As experts in aiding businesses that want to aim in the right direction for their video content marketing efforts, we should be your first stop.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video content marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly. So please be sure to look them over. There are many helpful of hints and tips contained in there. Its free.

For support with your video marketing strategy — and to identify your target viewers for your video content marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/5/17

This week the Video Marketing Weekly opens with a new article about LinkedIn video ads.

LinkedIn video Ads

the lead article in this week’s Video Marketing Weekly is titled “13 Tips for Your LinkedIn Video Ads.” Using LinkedIn video ads is a great marketing tool that can help your business improve its video marketing initiatives.

LinkedIn is highest-trusted social media platform, according to research by Business Insider.

This means you have an excellent possibility of reaching people with your content and messaging if you do this. And it comes on the place they’re most likely to trust your information.

The author has discovered 13 tips to make your LinkedIn video ads work in your coming video projects.

These new video ads will initially debut on mobile. Desktop viewing is to be added “in the near future.” So you will have to optimize your videos for mobile devices on the LinkedIn platform. There are many other helpful hints and tips contained in the article.

If you decided to make video part of your business marketing plan, we would be delighted to help you pick the right approach to videos for your marketing efforts.

This would include LinkedIn video ads, of course. After more than 35 years in business video production, we have lots of experience. This experience helps us help businesses develop just the right strategy and attract their targeted audience. Our expertise in both video and business has built our knowledge base for getting companies aimed at the right way for their video marketing efforts.

We’re delighted to share this compilation of video marketing articles to assist enlighten our clients about LinkedIn video ads. Many companies successfully use this aspect of video marketing as part of a digital marketing strategy.

For help with your video marketing strategy — and to identify your target audience for your  video marketing — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 11/28/17

Here’s the newest version of the Video Marketing Weekly. It has tips on using long-form marketing videos.

shooting videoNowadays video is one of the most powerful tools of digital media. There’s no more powerful medium than video to extract that emotional attachment. this exists because whether it’s the long-form video consumers are watching or the brand ads that accompany that content. Today’s audiences want quality content, especially in their videos.

This week, the lead article from our compilation is “How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should).”

For entrepreneurs, choosing between long-form and short-form video has been challenging. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better.

A long-form video is usually promoted as a better way to involve the attention of consumers.

Short-Form vs Long-Form Video

The article shares some experiences why long-form videos are essential for your video marketing. Then learn how it works to expand your business.

Read about how the author focuses on 4 key reasons to apply to your own video content strategy.

We would be thrilled to assist you to create an awesome long-form video. We can help immensely by steering you into the process.

During our over 3 decades making business video production,s we have tons of practical expertise in helping companies in developing just the best technique to inspire their target customer. Our experience in both of this video and business has advanced our reliability as experts in aiding businesses that want to aim in the right direction for their video marketing efforts.

At Penrose Productions we are happy to share some excellent articles in this edition of the Video Marketing Weekly. There are many helpful for hints and tips contained in there. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy — and to identify your target audience for your video marketing — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/21/17

This week the Video Marketing Weekly from Penrose Productions has some very informative articles, including info on streaming video.

facebook live

This week Penrose Productions has a treat. We have some articles on quality live video streaming broadcasting on Facebook Live and YouTube. In these articles, explore how to broadcast streaming video to your business related quality via Facebook and YouTube.

Use live streaming video to showcase your brand’s message.

In this lead article this week, the author introduces a great mobile production app Switcher Studio. This app will help you to brand your live streaming videos, showcase your logo and share images, links, or video clips with viewers.

In your live streaming video you can easily use the Switcher Studio app, using your IOS devices as a camera. Check out our newsletter to see how.

This week the lead article is titled “How to Easily Broadcast Multi-Camera Live Video for Facebook Live”.

As the author shares, Switcher Studio is great if you want to use your iPhone for streaming video. If you have and want to use something of higher quality like a DSLR or video camera, we have you covered. Check out Webcaster X2 which lets you stream to FB from any camera you already have.

This article also helps you how to manage the tech side of a Facebook Live show using Switcher Studio.

Be sure to look at this article. And let us know if we can help you define the targets and strategies to brand your streaming videos on social media.

We can also share several techniques of streaming videos that appeal to your target market.

Over our 36+ years in video production and marketing, we have extensive expertise helping businesses create the right approach and appeal to their target audience. Our expertise in both video and business has earned us the acknowledgment and capability to get companies aimed in the right path for their video marketing initiatives.

Contact us so we can assist you to understand the focus on, strategies, and audiences for your potential video marketing requirements.

Parenthetical, there are many other interesting articles in this edition of the Video Marketing Weekly, so please make sure to take a look. There are bunches of help for tips and hints contained therein.

For help with your video marketing technique– and to get the focus on your live video marketing efforts– call us at Penrose Productions: 650-969-8273.

 

Video Marketing Weekly from Penrose Productions 11/14/17

Here’s the latest about getting the best video images in this edition of the Video Marketing Weekly.

best video images

How do you get the best video images for your sales and marketing videos? Does this apply to other content such as company websites, brochures and other materials? Do you curate the best video images, etc. or do you create new ones?

Introducing our lead article this week: “Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.”

In the article, the author shares some way to use the best video images your needs. In using the images, you can choose from

  • those that are free
  • those where you buy the licenses, or
  • you can create new ones.

However, there are some pros and cons in every option. Many center around your budget.

Further, the writer opines that “Creating and producing your own content is one of the best ways to bring your vision to life” and we certainly agree.

So, by using the info in this article, you can decide which one is the right approach for you to gather the best video images for your particular need. Or you can have a pro do it for you.

We have always advocated that you want to project a quality image with your videos, and one of the main factors is (pardon the word play) to use the best video images.

Naturally, that’s where we come in. We would be delighted to help you pick the best video images as part of your marketing videos.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you at all with your online video marketing, just call us.

At Penrose Productions we are delighted to share this compilation of articles to assist our others and customers be better informed in the arena of video marketing. Why not think about signing up?

For guidance with your video marketing plan — and to help your video marketing message — call us at Penrose Productions: 650-969-8273

 

Video Marketing Weekly from Penrose Productions 11/7/17

This week the Video Marketing Weekly from Penrose Productions has articles for you.

Free or cheap sources of stock footage and images are the subject of the lead article in thisstock footage week’s Video Marketing Weekly. Video marketers can always use additional sources of stock footage that are copyright cleared, and when they are free or minimal cost that’s the best of both worlds.

The lead article is titled “13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers.”

In the article, the author shares a variety of sources for stock footage that can be exploited, rather used, to enhance video quality. That of course helps build audience interest and gives video marketers a leg up on delivering their message to their intended audience.

The author has uncovered several sources that we were not aware of and intend to use them in future video projects.

Another great free source that we would add is stock photos from Pixabay.

We’ve written previously about the use of stock footage.

For example, we have written before about the importance of being able to spice up your videos with stock footage. Also, we have blogged about the introduction of Pexels (which is referred to in this week’s lead article) videos here,

Regardless of whether you use stock footage or not, we would be delighted to help you pick the right approach to videos for your marketing efforts.

Over our 3+ decades in business video production, we have lots of expertise in helping businesses develop just the right approach and appeal to their intended audience. Our experience in both video and business has developed our knowledge base for getting companies aimed in the right direction for their video marketing efforts.

Our company’s mission is to put our 36+ years of video production and marketing expertise to work for companies of all sizes.

So please let us know how we can help you. We’d be delighted to help define and determine the targets, audiences and strategies for your video marketing.

There are several other informative articles in this edition of the Video Marketing Weekly, so be sure to look at them. There are lots of helpful of ideas in there.

For help with your video marketing strategy — and to help pick stock footage that can help your video marketing message — call us at Penrose Productions: 650-969-8273

 

 

Video Marketing Weekly from Penrose Productions 10/31/17

This week the Video Marketing Weekly from Penrose Productions has some terrific articles for you.

storyboardingStoryboarding your marketing video can be a crucial first step to creating a successful. And you don’t need to be or hire a professional artist. Storyboards give us a much more vibrant look at what we will see on the final video.

The lead article is titled “How to Storyboard a Marketing Video (Even when you’re not an Artist)”

In this article, the writer makes the point that “Working on these things ahead of time helps ensure the final product is exactly what you envisioned.” This is true, and we have found that many people lack the vision to see how the video will turn out. A storyboard helps rectify that condition

Regardless of whether you actually create a visual storyboard, we can help immensely by guiding you through the prodcess – artist or not.

Throughout our more than three decades creating business video production,s we have lots of expertise in helping companies develop just the right approach and appeal to their target audience. Our expertise in both video and business has advanced our knowledge base for helping businesses to aim in the right direction for their video marketing efforts.

We have been true to our company’s mission of  putting our many hard-won lessons in video production and marketing expertise to work for businesses of various sizes.

So please let us know how we can be of assistance. We would be more than thrilled to help you define and determine your targets, audiences and strategies for your video marketing.

There are many informative articles in this edition of the Video Marketing Weekly, so be sure to look them over. There are many helpful ideas in there.

For help with your video marketing strategy — and to get headed in the right directioni — call us at Penrose Productions: 650-969-8273