Video production moves into 2014.
As we head into the new year of 2014 we reflect on the many changes that we have seen in our 32 years in the video production industry in the San Francisco Bay Area. But even as we look back, we have to focus on what amazing things lie ahead in the New Year.
Through YouTube, Google has become the 800 pound gorilla in video production for businesses of all sizes.
With the importance of video as a search engine ranking tool, the business (regardless of size) that ignores YouTube videos does so at their own peril. Video have the ability to:
- get you ranked high in the search engines if optimized properly
- engage your viewers
- communicate a call to action
For 2014, good videos will be more important than ever to not just attract viewers, but to convert them into buyers.
We’ve seen many videos that get optimized well for certain keywords and show up on page 1 of Google’s search engine results. But what good does it do if the viewer is not motivated to call or come into a business?
Now is the time to create a video marketing strategy that accomplishes ALL of the above functions. Videos need not be expensive to accomplish these goals, but the use of a professional video production company – experts at communicating marketing messages – is a great way to accomplish “all of the above.”
Check out our San Francisco video production samples on our website or give us a call.
And here’s to a great, productive and profitable 2014!