Video production cost/quality trade-off continues to improve thanks to technology.
Yesterday we were back to begin an encore video production on location at Abbey Carpet in San Jose. This video production will be another Abbey video that will be part of their marketing efforts on YouTube and other small business web marketing venues.
As cameras get smaller and lighter we no longer need to rent expensive Steadicam plus operator for long tracking shots. In this shot our cameraman is using a relatively inexpensive Glidecam to move through newly remodeled sections of the store and finish on Steve Delamore, store owner. Steve only had to memorize the first sentence of his welcome, and then we will go to broll footage. He’ll narrate the remainder of the video later. With so little to say to the camera, we avoided the need to use a teleprompter.
Despite the lowering of costs through technology improvements, there are limitations. The HD camera mounted on the Glidecam is a great example of how great things are coming in small packages. Costing just a few thousand dollars, this camera is vastly superior to those we shot wiht in the 80s that cost tens of thousands. BUT the improvement isn’t infinite as you can see from the actual video itself. It was shot on an iPhone and comes nowhere near the quality of the HD camera on the Glidecam.
We’ve heard many people talk about the excellent video that comes from the iPhone and other mobile devices, but we just don’t see it. For real video production that will present a positive company image, you’ve got to use the real thing. Book a pro with a real camera, audio, editing system and other video production accessories to do your production. Your company image is too important to rely on low quality.