Posting business videos on Facebook: What day of the week is best?
Business videos are showing up increasingly in social media, especially on Facebook. The videos are all part of the trend to increasing social engagement on social media.
There was a great article yesterday by LinchpinSEO that showed the best days of the week to post on Facebiij business pages, segmented by industry. In it the author looks at the amount of engagement different Facebook posts received based on which day of the week they were posted.
Engagement was calculated giving most weighting to “likes” on Facebook, with lesser emphasis to comments and shares. The methodology is not shared in the article, so we’ll have to wonder if the percentage weightings were compiled from analysis of the samples, or whether they simply used standard Facebook engagement percentages.
Regardless, the implications for posting business videos is obvious. The savvy marketer has to include this in his or her bag of tricks.
It is highly instructive to those who market for the various industries mentioned so that these marketers can see when to post business videos and other entries for highest engagement. Some are highly intuitive, such as highest engagement levels in the entertainment industry coming on Saturdays and Sundays. However, some surprise, including the highest engagement in the financial industry coming on Fridays and Sundays.
It is interesting to see the article and come to your own specific conclusions about when to post your business videos.