Business videos on Facebook

Posting business videos on Facebook: What day of the week is best?

Business videos are showing up increasingly in social media, especially on Facebook. The videos are all part of the trend to increasing social engagement on social media.

There was a great article yesterday by LinchpinSEO that showed the best days of the week to post on Facebiij business pages, segmented by industry. In it the author looks at the amount of engagement different Facebook posts received based on which day of the week they were posted.

Engagement was calculated giving most weighting to “likes” on Facebook, with lesser emphasis to comments and shares. The methodology is not shared in the article, so we’ll have to wonder if the percentage weightings were compiled from analysis of the samples, or whether they simply used standard Facebook engagement percentages.

Regardless, the implications for posting business videos is obvious. The savvy marketer has to include this in his or her bag of tricks.

It is highly instructive to those who market for the various industries mentioned so that these marketers can see when to post business videos and other entries for highest engagement. Some are highly intuitive, such as highest engagement levels in the entertainment industry coming on Saturdays and Sundays. However, some surprise, including the highest engagement in the financial industry coming on Fridays and Sundays.

It is interesting to see the article and come to your own specific conclusions about when to post your business videos.

Video Production Mountain View award to Penrose Productions

Video Production Mountain View Award to Penrose for 2012


U.S. Commerce Association’s Award Honors the Achievement

NEW YORK, NY, October 25, 2012 — For the fifth consecutive year, Penrose Productions has been selected for the 2012 Best of Mountain View Award in the Video Production category by the U.S. Commerce Association (USCA).

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

This is the first year that a business has qualified as a Five-Time Award Winner. Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

Doodle Videos from Penrose Productions

Introducing Doodle Videos at Penrose Productions

Doodle videos are all the rage, especially online, so we’re delighted to share this new service that we’re adding to the many others that we have at Penrose Productions. You may well have seen many examples of these doodle videos, particularly used in web marketing. We have added this to our repertoire and we’re delighted to offer it to our customers.

The end product of these doodle videos is to have a hand quickly draw pictures to go along with the story that is being told. We can take your existing artwork, photos, etc. and convert them for use in these doodle videos. Then we work the video editing magic of having the hand draw those images. We’ll add narration, music, sound effects, etc. to create a unique and very interesting video.

These videos are also sometimes called whiteboard animations as well as other terms.

This example show a quick doodle video we created to showcase some of the possibilities.


Getting a video white balance

Getting a Video White Balance

When you’re trying to get a video white balance, this technique applies to shooting whether you are doing video production in San Francisco or elsewhere, indoors or out.  When we were shooting at NDS Surgical Imaging we captured this little nugget to show how to get a video white balance. This is important because for web video production (or any video production for that matter) the colors must be accurate, and light has different “temperatures.”  That is, light is composed of different parts of the light spectrum.  Have you ever noticed how fluorescent lights give a different cast or hue from the light you see in a living room?  Or how outdoor light can vary from one time of day to another in its hue?  Getting a video white balance tells the camera what your current light conditions are like, and the electronics can discern the color components.  White light is made up of all colors (think rainbow or prism) so by telling the camera what white looks like under your lights (or no lights) will tell it how the different colors should look.  Here’s how to get a video white balance to make sure all your colors are true. AFTER you have the final lighting setup, have the subject hold (or place at the focal point of the shot) a white card, and press the camera’s white balance switch or button.


Three Point LIghting Setup

How we created a three point lighting setup on location

We used a three point lighting setup when we shot at NDS Surgical Imaging yesterday. Our mission was to capture one of their managers teaching customers how to update software on their displays. NDS makes incredible wireless HD monitors for use in operating rooms, and we shot in their demo room because it had lots of “eye candy.” This little video I shot with a pocket camera shows how we set up the shoot using standard three point lighting.


Small business video packages unveiled

We’re introducing Small Business video packages for the web

For small business video is critical to getting noticed and to share your story with prospective customers. So we’re excited to share that we’re rolling out inexpensive video packages for small business so that they can get their business on the web. We’re producing short (1 – 2 minute) videos that small business owners can put on their website and/or video sharing sites like YouTube. Here’s what they get:

Small business video pre-production:

  • scheduling assistance from our traffic manager

  • access to our helpful on-line articles about:

    • how to write a script

    • how to pick the correct spokesperson

    • how to perform better on camera

    • suggestions for which shots and locations to choose at your business

  • script review by our award winning scriptwriters

Small Business video production:

  • 2 hours on-site shooting your small business video with you as on-camera narrator, plus footage of the business

  • tape stock

Small business video post-production:

  • award-winning editor edits your small business video footage into a complete short video

  • stock graphics/animation included

  • copyright-cleared music included

  • compressed digital video file for your website

  • one DVD master

Small business video distribution:

  • we host your small business video on and YouTube

  • we give you instructions for posting on your site

  • we give you instructions for posting on Facebook

And if you don’t want live action video shot with a video camera, we have an even cheaper version that uses photos from the business. Here’s an example:

Go to our website to learn more about our video packages.


Video shooting with chroma key

Video shooting with a green screen (or chroma key)

Last week I had a new potential client tell me that someone from another video production company had told him about the possibility of doing a green screen shoot.  He was so impressed that he could be virtually anywhere by using this technology and wanted to know if I had ever considered doing this. I was somewhat taken aback because we’ve been doing these for years, even before we started shooting digitally. 

For someone to ask if this was possible reminded me of something that I have to keep learning: just because we do something as a matter of course, it doesn’t mean that our customers are aware of that. We have to keep educating them about what is possible. What we take as “givens” might be brand new and innovative to the client.

In the picture below are some shots from a training video we shot in 2000. The men were sitting in a boat talking about the topic being covered in the video (don’t remember what that was, but not important for this discussion) and they were “on a lake.” In post production we electronically  eliminated the green and added footage of a mountain lake and there they were.

What is fascinating about this is that a well done chroma key combining actual footage can convince the viewer that the subject is actually in the location we want to portray.


These pictures are from a shoot from last year. We were able to go to the client’s office and take a portable green screen. He was placed over a futuristic TV news set background as he addressed his viewers.

We were even using green screens in the last century. In fact, this Adecco new hire video we produced used actors and was shot as a green screen video production about 15 years ago. Then we added music and sound effects and graphics too.

In contrast to the pictures from the “fishing” chroma key above, this contains animation as the background, so we know we’re not fooling anyone about where the subjects are.

Shooting video under fluorescent lights

Shooting video interview in a local carpet store

When it comes to quality, it’s tough shooting video in a large area with fluorescent lighting. The color temperature of the lights will give a greenish cast to the image. If we’re just shooting the large area (like a warehouse, or in this case a flooring showroom) to capture the contents (and not people) a white balance adjustment is the only practical way to deal with the color temperature.  But even though we can white balance to get rid of some of the problems in an industrial or commercial area for shooting video, the lighting would still be unflattering for our human subjects. So here we are at Abbey Carpet Blossom Valley Interiors in San Jose getting ready to shoot a testimonial interview.

Video shooting in a challenging conference room – part 3

Challenging Conference Room Video Shoot – how it turned out

The key to getting a decent backdrop on this video shoot was getting the client to write flow charts and diagrams about the subject matter on the whiteboard behind him. We made sure to shoot the video at an angle to the whiteboard and not get light on it, so we didn’t have the usual glare we would otherwise have. To make this work, we had to have the interviewer and client stand up, rather than the traditional sit-down interview, but they were willing to take one for the team.

Using our footage, the final interview was edited by the reporter and the final results of this video shoot can be seen on the USA Today site.

P.S. The info in the interview about malware was VERY scary.

P.P.S. The camera I shot with here for this video shoot blog post was just a little consumer point-and-shoot still camera that has video capabilities — NOT what we shoot with for clients. 🙂

Video shooting in a challenging conference room – part 2

Challenging Conference Room Video Shooting – part 2

This is part 2 of a particular on location video shooting problem. Check out our first post about the video shooting issue we had to deal with.

To continue sharing about this video shooting issue, we were stuck with a conference room with no usable walls for backgrounds, so we came up with the idea of using a wall with whiteboards as the backdrop.  Here’s our work in progress. 

We decided to go with a 3 point lighting setup since there was only one subject on camera. In this video shooting setup, from right to left, we first see the key light up as a soft light.  It’s flagged so that we don’t get too much spill on the background, which would reflect big time.  The backlight is high above in the center, ready to provide a rim light for the hair and shoulders of the interview subject.  On the left Greg is setting up the side light.

The conversation you hear in the background is the reporter and client interviewee going over the topics to be discussed.