Importance of Online Video Marketing
The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.
1. People enjoy online videos
A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typicallyremain on a site two minutes longer than sites without online videos.
2. Accessible On Demand
One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.
Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.
4. Expanding Traffic and Conversion
Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.
5. High Rankings in Search Engine Results
Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago.
To break out of the pack, online videos need to address audience needs.
Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.
And isn’t that what all our marketing efforts should be about?