We love a video production that inspires us to get creative.
We’ve done an awful lot of video productions in our 30+ years in the San Francisco Bay Area.
As with any job or profession, the work varies from the mundane to the truly exciting. And like others we revel in the opportunity to do a video production that is flat out fun — and get paid to do it.
We’ve done lots of these over the years, but the trend for quite a while has been away from that as companies feel they can’t afford to appear frivolous.
We just put the finishing touches on the first edit of a marketing video for Abbey Carpets/Blossom Valley Interiors in San Jose. Owner Steve Delamore is one of those business owners that is truly marketing focused and he realizes the need to do videos as part of his marketing mix. And we love how he lets us get creative with the vision.
In this case Steve wanted to highlight the opening of the new Karndean Design Center in his store. His store is the only one in Santa Clara County where such a center exists, and his goal is to use it as a great competitive advantage.
He actually had to close his store for a week to install the design center and when he told us that he was going to do so, we suggested that we create a video production around it. We further helped him find a video camera that shoots at a very low frame rate, so that when the video is played back at normal speed everything is in fast motion.
We suggested that he set up the camera in a fixed location in the store and keep it running during the installation. Steve did that and got some very cool video footage of the installers and workers scurrying around.
Watching the fast motion inspired us to create a script done in the style of an old time silent movie, complete with black and white footage, film scratches, title cards and piano music in the background.
Steve approved and embraced the video production concept wholeheartedly.
We since have shot the necessary footage and crafted the first edit. We’ll share the complete and full video production once it has been finalized and approved. We’ll post it on YouTube with a link here.
Fun and creative video production projects like this one are too few and far between, but they serve as a source for great satisfaction and inspiration when they come along.
And we’re always going to be on the lookout for more.