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Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Getting Banned from YouTube: Your Competitor Can Do It

If you think that getting banned from YouTube is difficult, you probably play by the rules and can’t imagine how or why that would happen.

You are also being a bit naive. banned from YouTube

YouTube can be a wonderfully powerful force for businesses of all sizes in sharing their videos with the world in general, and their target audience in particular. Not only is YouTube a free, high quality storage platform for videos, thanks to it’s search parameters it helps those videos to get found. In fact, we’ve helped lots of companies accomplish this.

Think of the sheer size of YouTube:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day

(statistics thanks to fortunelords.com)

Over the course of its development, YouTube has evolved into a platform with a large set of rules and regulations to be followed by people uploading a video.

A YouTube channel owner has to be aware of the hazards of using this usually reliable marketing asset.

If you have a video channel which supports your website or business, you have to not only be very careful with YouTube policies, but be prepared to defend them. You could get banned from YouTube without any prior notice.

We saw this happen recently when the channel owned by Legal Insurrection was banned from YouTube.

The channel was removed without any prior notice based on third-party claims of copyright infringement. Although these claims were submitted by a political rival, the fact that the channel was banned from YouTube was so complete that even original videos created by the channel owner were banned by YouTube.

Fox News reported this ban on the channel imposed by YouTube, without any notice and can be read in detail here. Despite your political views, the fact that this could happen so quickly, completely and unjustifiably should be a concern for all channel owners.

So this should serve as warning to all YouTube channel owners that they too could be banned from YouTube and a substantial marketing asset eliminated, simply because of a complaint by anyone  – including a competitor.

Therefore, it is important to be extremely careful while uploading your content so your competitors can make no third party complain of copyright infringement or any other irregularity against you. Here are some additional suggestions that you can adhere to in order to stay on the right side of YouTube laws:

Only use content that you own or produced

This is obvious – if you don’t own the video or have the right to do with it as you please, it may get banned from YouTube. the process for your competition to dispute your ownership is very easy, do don’t give them the opportunity. This is the easiest way to get banned from YouTube. The only way that you can use content of others on YouTube is to use videos marked “creative commons.” That gives you the go-ahead to use the footage.

Thumbnails

YouTube gives channel owner the choice of three possible thumbnails, which are random images from the video as it is uploaded. We urge channel owners to use their own custom thumbnails. While deciding the thumbnail for your YouTube video, be careful. A misleading picture which attracts a user to see the video may go undetected by the YouTube algorithm but will surely be picked up by your competitor. Therefore, add relevant thumbnail pictures that apply to the actual content of the video.

Don’t get software to generate traffic

For several years, channel owners could  purchase views, likes and subscribers for their YouTube videos. They have figured that out and now the ability to uncover such trickery, and it will get you banned from YouTube quickly.

Video description

Write a long and ample video description of 500 words or more. Explain your involvement in the creation of the YouTube video. This will cement your ownership claims.

Read the fine print

In order to save you the hassle of trying to restore a channel that has been banned by Youtube, read the fine print before clicking on the “accept” button. Knowing the rules and regulations will make you less probable of breaking them without knowing.

As a subsidiary of Google, YouTube follows the policy of making it very difficult to speak with a real human being.

So it is difficult to rectify the situation if you are banned from YouTube. Our recommendation for a fail-safe solution is to be sure that you have all of your videos backed up on other media. If the worst happens, you can re-upload all of the videos to a new channel. But since you would lose all the prior views, likes, comments, etc. it is best to avoid the situation in the first place.

Postscript

The Legal Insurrection channel has been reinstated after much pressure. But it took a lot of work on the part of the channel owner, something we all want to avoid.

Video Marketing Weekly from Penrose Productions 12/06/16

Here’s the latest collection of internet articles about video marketing. We’ve gathered them from around the net from the past week.

This edition’s lead article is titled “How Video is the Next Performance Marketing Category” as it explores the cutting edge ways that video can be used to target specific audiences.

Check it out, and if we can help you in the area of video marketing, of course just let us know.

At Penrose Productions we are delighted to share this collection of articles to help our clients and others become better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 7/12/16

Here’s the latest video marketing information from around the web. Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 7/5/16

Here’s the latest video marketing information from around the web. Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 6/28/16

Here’s the latest video marketing information from around the web. Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 6/21/16

Summer is here and here is the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 6/14/16

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 6/7/16

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 5/31/16

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273