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Video Marketing Weekly from Penrose Productions 3/7/17

Here’s the latest edition of the Video Marketing Weekly from Penrose Productions.

BtoB video marketing takes center stage as we compile another of our weekly editions of the Video Marketing Weekly. Here we curate content from throughout the internet postings of the last week about video marketing. We’ve gathered up blog posts and articles from around the web and brought them together for you here your reference.

This week, the lead article is about BtoB video marketing and is titled, Influencer Marketing in B2B: Why Video is the Way to Go.It addresses the topic of BtoB video marketing for businesses that want to grow.

The article explores the opportunities that BtoB video marketing offers to BtoB companies, especially putting influencers in front of the camera rather than writing a blog.

One of the outstanding quotes about BtoB video marketing in this lead article is that businesses know “how to shoot video with good lighting and audio… this doesn’t need to be Hollywood quality, but it does need to be something that people will tune in to. If it’s longer than a couple of minutes, there needs to be a lot of b-roll to keep people entertained; millennials especially.”

As always, the brevity of the lead article prohibits an in-depth look at the issue.”

That’s where we come in. We can help lead you through the minefields of BtoB video marketing so that you can reach your intended audience if you are in that type of business.

We would be delighted to put our 35+ years of video production and marketing experience to work for cmpanies that “get it” about the need for video marketing – even BtoB video marketing.

So please, let us know if we can help you define and determine the targets and strategies for your video marketing going forward.

There are lots of other articles in this edition of the Video Marketing Weekly (most in English!), so we hope you’ll mine through them to gather the hints and tips necessary to guide your strategy and tactics for using video marketing to increase your profits.

At Penrose Productions, as always we are quite pleased to share this gathering of video marketing articles to help inform our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe, so we urge you to do so.

For assistance with your video marketing strategy (and to create that all-important video that you know you’ve always needed) call us at Penrose Productions: 650-969-8273

Getting Banned from YouTube: Your Competitor Can Do It

If you think that getting banned from YouTube is difficult, you probably play by the rules and can’t imagine how or why that would happen.

You are also being a bit naive. banned from YouTube

YouTube can be a wonderfully powerful force for businesses of all sizes in sharing their videos with the world in general, and their target audience in particular. Not only is YouTube a free, high quality storage platform for videos, thanks to it’s search parameters it helps those videos to get found. In fact, we’ve helped lots of companies accomplish this.

Think of the sheer size of YouTube:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day

(statistics thanks to fortunelords.com)

Over the course of its development, YouTube has evolved into a platform with a large set of rules and regulations to be followed by people uploading a video.

A YouTube channel owner has to be aware of the hazards of using this usually reliable marketing asset.

If you have a video channel which supports your website or business, you have to not only be very careful with YouTube policies, but be prepared to defend them. You could get banned from YouTube without any prior notice.

We saw this happen recently when the channel owned by Legal Insurrection was banned from YouTube.

The channel was removed without any prior notice based on third-party claims of copyright infringement. Although these claims were submitted by a political rival, the fact that the channel was banned from YouTube was so complete that even original videos created by the channel owner were banned by YouTube.

Fox News reported this ban on the channel imposed by YouTube, without any notice and can be read in detail here. Despite your political views, the fact that this could happen so quickly, completely and unjustifiably should be a concern for all channel owners.

So this should serve as warning to all YouTube channel owners that they too could be banned from YouTube and a substantial marketing asset eliminated, simply because of a complaint by anyone  – including a competitor.

Therefore, it is important to be extremely careful while uploading your content so your competitors can make no third party complain of copyright infringement or any other irregularity against you. Here are some additional suggestions that you can adhere to in order to stay on the right side of YouTube laws:

Only use content that you own or produced

This is obvious – if you don’t own the video or have the right to do with it as you please, it may get banned from YouTube. the process for your competition to dispute your ownership is very easy, do don’t give them the opportunity. This is the easiest way to get banned from YouTube. The only way that you can use content of others on YouTube is to use videos marked “creative commons.” That gives you the go-ahead to use the footage.

Thumbnails

YouTube gives channel owner the choice of three possible thumbnails, which are random images from the video as it is uploaded. We urge channel owners to use their own custom thumbnails. While deciding the thumbnail for your YouTube video, be careful. A misleading picture which attracts a user to see the video may go undetected by the YouTube algorithm but will surely be picked up by your competitor. Therefore, add relevant thumbnail pictures that apply to the actual content of the video.

Don’t get software to generate traffic

For several years, channel owners could  purchase views, likes and subscribers for their YouTube videos. They have figured that out and now the ability to uncover such trickery, and it will get you banned from YouTube quickly.

Video description

Write a long and ample video description of 500 words or more. Explain your involvement in the creation of the YouTube video. This will cement your ownership claims.

Read the fine print

In order to save you the hassle of trying to restore a channel that has been banned by Youtube, read the fine print before clicking on the “accept” button. Knowing the rules and regulations will make you less probable of breaking them without knowing.

As a subsidiary of Google, YouTube follows the policy of making it very difficult to speak with a real human being.

So it is difficult to rectify the situation if you are banned from YouTube. Our recommendation for a fail-safe solution is to be sure that you have all of your videos backed up on other media. If the worst happens, you can re-upload all of the videos to a new channel. But since you would lose all the prior views, likes, comments, etc. it is best to avoid the situation in the first place.

Postscript

The Legal Insurrection channel has been reinstated after much pressure. But it took a lot of work on the part of the channel owner, something we all want to avoid.

Video Marketing Weekly from Penrose Productions 7/5/16

Here’s the latest video marketing information from around the web. Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Constantly improving our skill set

We are constantly improving our ability to serve our clients through research and seminars.

In our effort to be constantly improving our service to our clients we make an effort to do research, reading and other training. We recently went to Los Angeles to attend VidSummit on August 20-22.

This seminar and workshop was a result of the efforts of Derral Eves, a very knowledgeable YouTube and video marketing expert.

constantly improving

Jim Penrose, right with Derral Eves.

For three solid days, we got to learn from of a wide variety of experts who are, by their unanimous admission, constantly improving themselves.

Topics ranged from video marketing for local businesses through leveraging YouTube to create huge money-making opportunities through brand building. We heard from folks who had literally made millions of dollars through their YouTube accounts.

The key to leveraging YouTube for big paydays is to be constantly improving.

In this case, constantly improving means that channel owners or managers must frequently test, and check their analytics. That’s how they are constantly improving. We are prepared to do that for clients and will shortly announce a very exciting client who will be relying on us to do just that.

We are constantly improving for our clients!

 

Testimonial Videos for Your Business

Testimonial videos can help your company’s bottom line. But they can hurt your business if not done properly.

Testimonial videos can help any business out there wishing to make full use of modern tools to market their business. Video has emerged as one of the most powerful tools for communication in the modern world, and is gaining ground on text-based communication as the preferred mode of sharing information. For a business, a testimonial video is the perfect way to engage with an audience ready to consume information.

testimonial video

To come up with a truly great testimonial video, keep in mind the following:

  • Tell a story. It’s easy to find a loyal customer to endorse the business, saying how great they appreciated the product/service. However, viewers may find it boring. However, storytelling techniques have never failed to capture the interest of the audience. Find a customer that had a unique challenge for which your business provided a solution, and you’ll be able to connect with viewers instantly.
  • Keep it real. Video is the next best thing to a face to face conversation the audience will have with your business. Keep the testimonial real at all times. Modern viewers are quite adept at spotting scripted scenes, so avoid that. Let the characters express themselves in their own words.
  • Cover everything. Sure, the whole point of the testimonial is to convey how great your business is. However, don’t jump straight into the hard sell with the video. Cover the character’s entire journey, from how they discovered the problem at hand, what led them to your business, the problem solving process, and the results.
  • Use a professional video production service. To be able to capture all these aspects in a 2 to 3 minute video, you will require expert video production and editing services. Anyone can hold the camera and record, but it’s a real professional who can identify the touching points of the video that will best convey the message.
  • Keep it short. Concentration spans are slowly reducing. Most viewers will probably have a few minutes to spare to watch the video. Having the testimonial video go on and on for half an hour is bound to go unwatched. Keep the video short and concise; 4 minutes at the most. However, don’t skip over important talking points in an effort to shorten run time.
  • Be sure to promote the video. Share it with your clients and potential clients. The video is worthless if it isn’t seen by your intended audience. This can happen in a variety of ways, and we can help you create the apparatus for these placements if needed. They include:
    1. placing your video on YouTube and maximizing its search engine power
    2. sending links in promotional emails
    3. place the videos in white papers (.pdf’s)
    4. place them on your website
    5. play them at your trade show booth

Using these tips, your next testimonial video should have customers buzzing with excitement regarding your business.

 

 

San Jose Video Production Videos in the Search Engines

When offering small business video productions for San Jose firms, we have to practice what we preach.

San Jose video production work has been gathering steam as of late as small businesses come to the realization of the obvious: that videos are getting ranked in Google. So nowadays with the web as the preferred method of video distribution, it’s not just about having good videos — it’s getting them found by others, preferably potential customers. We’ve written before about this growth among Silicon Valley businesses using video for search engine placement.

In order to lead the way, and to show others how it is done, we are going to do a live challenge on our blog to share how we rank our San Jose video productions.

As we talk to San Jose small business owners, we know we have to offer proof that we can use these videos to get first page Google rankings. We have done this for several customers, but the more competitive it is to rank for a particular keyword, the longer it takes to get ranked. We can use all the means at our disposal, but no matter how fast Google crawls a site with their spiders, the will not give it Google love unless it either:

  1. is a video ranking for keywords with little competition, or
  2. the video proves its worth by continuing to be popular over time.

When searching for keywords with little competition, we look to rank quickly for “long tail keywords.”

Long tail keywords are complex and have more words in them than short searches. The more words that people type into Google for a term, the more specific they are searching, and those are typically easier to rank for.

For example, here is a list of keywords that becomes increasingly easier to rank for as you proceed down the list:

  • san jose video
  • san jose video production
  • san jose video production companies
  • best san jose video production companies
  • and so on…

In fact, a few months ago we took on the challenge to see how quickly we could rank on Google for “Best Silicon Valley video production company.” After doing a short little video using a headset microphone and screen capture software, we were able to rank a video on page 1 for that search term in about 20 minutes. Here is is:

Accurate keyword analysis helps us to target the correct keywords that can be ranked for quickly. We go after the long tail keywords and simultaneously build up our “juice” in Google to get the tougher keywords.

For example, we’ve had some recent success with ranking a video on page 1 in a very competitive niche. Our approach in this case is to rank a difficult but generic keyword that would provide very lucrative to doctors in the San Jose area practicing cosmetic surgery.

We will get to page 1 for “San Jose cosmetic surgery” after a while, but meanwhile we’re delighted to report that we have our generic video production for that topic listed for “San Jose liposuction.” San Jose liposuction listingsThat was a lesser searched (and thus easier to rank for) term than “San Jose cosmetic surgery” or “San Jose plastic surgery” but we’re confident we’ll be on page one for those before too long.

Any of you out there want to admit to using a San Jose area plastic surgeon who would like to rent this video from us? It could bring in some serious leads!

So what next? Now we are taking on the challenge of trying to rank on page 1 of Google for “San Jose video production.” We will be posting several videos as part of our YouTube strategy to do this, and here is the first. In this one we have some simple footage of a video production we did recently for San Jose based Abbey Carpet and Floors.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts as well as other videos that we re-direct to the search term “San Jose video production.”

We look forward to sharing our San Jose video production videos with you as we gain rankings in the search engines.

As mentioned above, it’s not a speedy process when dealing with a competitive keyword, but we’ll keep you advised as we move up the search engine ranks. Look for us on page 1 of Google!

 

San Francisco Video Production for 2014

Video production moves into 2014.

As we head into the new year of 2014 we reflect on the many changes that we have seen in our 32 years in the video production industry in the San Francisco Bay Area. But even as we look back, we have to focus on what amazing things lie ahead in the New Year.

Through YouTube, Google has become the 800 pound gorilla in video production for businesses of all sizes.

San Francisco video productionWith the importance of video as a search engine ranking tool, the business (regardless of size) that ignores YouTube videos does so at their own peril. Video have the ability to:

  • get you ranked high in the search engines if optimized properly
  • engage your viewers
  • communicate a call to action

For 2014, good videos will be more important than ever to not just attract viewers, but to convert them into buyers.

We’ve seen many videos that get optimized well for certain keywords and show up on page 1 of Google’s search engine results. But what good does it do if the viewer is not motivated to call or come into a business?

Now is the time to create a video marketing strategy that accomplishes ALL of the above functions. Videos need not be expensive to accomplish these goals, but the use of a professional video production company – experts at communicating marketing messages – is a great way to accomplish “all of the above.”

Check out our San Francisco video production samples on our website or give us a call.

And here’s to a great, productive and profitable 2014!

 

 

Northern California Video Production (and Worldwide): 32 years and counting

Our Northern California video production company celebrates its 32nd anniversary of business video production.

Northern California video production

Northern California video production is a super competitive marketplace, and we’ve been surviving and thriving over the years for 32 years now — officially. We started the business in October 1981. To last that long, we’d like to think that means that we’re doing something right.

There have been lots of changes over the years in our industry and we’ve kept up with them. And one of the ways we keep our enthusiasm for video production is that our clients are so diverse that we always get involved with a wide variety of industries and locations.

Repeat business is the key.

Although we’re constantly on the prowl for new business, bringing customers BACK to Penrose Productions has been the key to a long career in Northern California video production. The technology has hanged dramatically since 1981 (can you say VHS and Betamax?) but two things remain constant: offering quality video work and backing it with dedicated customer service.  As a result we have a long list of Northern California video production testimonials for your review.

Our guarantee is unique among Northern California video production companies.

You can search far and wide and you won’t be able to find any other guaranteed Northern California video production. We offers a complete 100% money-back guarantee. But we’ve never had to refund anyone’s money under this policy. Why? Because it forces us to work closely with our clients to be sure that they are happy with the progress of the project every step of the way.

Customers have trusted us to take our Northern California video production skills across the US and around the globe.

windsor castle video production

On many occasions customers have used us to shoot not just Northern California video productions. They’ve also hired us to shoot at locations throughout the country and even globally. We’ve shot in 25 states and D.C., as well as numerous foreign countries. These customers know that the video footage we capture will be consistent with the overall theme and look of the video project we are doing for them.

We offer all video production services, from concept to delivery.

We’ve had to change with technology over the years, but as the dean of Northern California video production companies we’ve added a variety of services to our offerings over the years, What was once recording to video cassettes and editing from tape to tape is now done digitally. And while viewers once had to load up the VCR to watch a video, they now just pop in a DVD, or click a mouse to watch on the internet or a company intranet.

We’re offering a 32% discount for new business, good until Thanksgiving 2013.

In honor of our 32nd anniversary as the premier Northern California video production company for BtoB videos, we’re offering a 32% discount to new clients on all work booked by November 27, 2013. We’d love to make some new friends that will call on us for the next 32 years!

After all, we are the “Best Silicon Valley video production company.” Ask Google!

Northern California video production company

 

 

 

 

Business Videos Done Through Google for Search Engine Placement

Business video done with Google Hangouts can rocket companies to the top of search engines.

Ranking business videos can be tricky, especially for the small business person trying to go it alone. While business videos are becoming increasingly important to the Google search results, it’s not necessarily a simple process.  That is, unless you are willing to be on the lookout for long-tail keywords.

What are long tail keywords?

Long tail keywords mean search terms that have lots of words in them. As one can imagine, the more detailed the keyword, the less searches are done for the term. For example, if you were to google “weight loss” you’d get 448 MILLION results. But if you were to google :weight loss for flight attendants” you’d come up with just under 2 million. That’s quite a drop off as we’d expect.

Now here’s the good news about long tail keywords — there is less competition for those key words.

So, long story short, it’s easier to rank for these long tail keywords, whether with text or business videos.

It’s been a matter of debate for some time whether Google gives preferential treatment in the search engine listings to those companies that play ball with it. This might include, for example:

  • advertising with Google Adwords
  • linking to Google’s site
  • using the technology, function, website, etc. that Google favors, such as
  1. Google Places
  2. Google Plus
  3. Google Hangouts

Google Hangouts can be done right from your desk with a webcam and microphone through your PC or Mac. And it’s free. You are hosting a web conference in which you can choose to show your smiling face or not.

For the purpose of business videos on Hangouts, I’d recommend showing your desktop. That way prospective clients can see your products and services as reflected in anything you choose to show on your desktop, including websites, presentation slides, etc.

When the conference is over, the business video that was just created is automatically saved to the user’s YouTube account. The user can choose to delete it or make it private, but that would only work against the search engine placement of the business video.

I did an experiment in ranking a business video using Hangouts.

I created one for our company, and used the title “Best Silicon Valley Video Production Company.” I just started talking about the company, clicked through several web pages on the site, and explained them. Here is the business video I did very quickly and affordably.

As soon as the video was processed and became part of my YouTube account, I went to Google and searched for “best silicon valley video production company.” The video was ranked #2 in the generic search listings just as quickly as I could click over to it.

And the video rose to #1 within 15 minutes, where it remains. See the screen capture of the listings below. (The items backed by pink and to the right are paid advertisements for which Google collects each time a link is clicked.)

business video production company

Is ranking business videos this way a viable strategy?

This depends on whether or not people would actually search for the long tail keyword being used. If so, you’ve hit the jackpot. Getting your business video done via a Hangout using that well-searched, low-competition keyword is an excellent way to rank highly, get noticed, and make money as a result. However, if the long tail keyword is rarely searched for, it regresses into a meaningless academic exercise and time waster.

The solution is to get expert keyword analysis done to see what terms your customers might type in that are low competition. Then create one or more business videos through Hangouts.

 

 

Stock Footage for Business Videos

Sock footage can give a great bang for the buck to business videos.

Business video productions can range widely in price from hundreds to hundreds of thousands of dollars. For the hard-pressed small business, video is a tool that should be employed, but the dilemma is how to keep the price at the lower end of the range. Stock footage can help immensely.

business video stock footage

Stock business video footage can be a cost effective way to enhance your video.

Stock footage is a resource that is growing in use, and it can vary in quality widely. The cost for this stock business video footage varies as well. You rarely want to use stock footage exclusively, as it’s usually best to include footage of the actual company facilities and stakeholders in a business video production.

But it can be done.

We recently created a quick little business video promo for Penrose Productions which was 100% stock footage, plus stills from our past shoots.

Regardless of the message, stock video footage can be much cheaper than hiring a crew to get essentially the same shots. We’ll gladly consult our many stock footage resources to aid in your next business video.

From there, the editing of this stock footage will be the key to creating a terrific and impactful business video production.