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Video Marketing Weekly from Penrose Productions 3/28/17

Live video is emerging as a terrific way for business owners and service providers to connect with their audiences.

live video with Kevin HartThere are a number of platforms that offer this option, including YouTube, Facebook  and Twitter.

This week in our edition of Video Marketing Weekly, the lead article focuses on the rapidly growing area of live video.

Live video is a huge opportunity for sellers to connect with their potential market. In this lead article, the authors share about 10 of the Top Live Video Influencers to Follow.

Kevin Hart is one of those top 10 but not for reasons you might think.

This article is worth a look if you are trying to target a national or international audience, rather than targeting just a local audience.

If your customers must come into your brick and mortar business, live video is not advised for you. Live video can be a factor that helps you market, but due to your limited audience, your efforts will rely largely on recordings of those live video clips that you record.

 

We would be delighted to help you develop a strategy for using live video to appeal to a nationwide audience.

We can also create a hybrid strategy of live/recorded videos to appeal to a local market if that is your target area.

Over our 35+ years in video production and marketing, we have extensive of experience helping businesses create the right approach and appeal to their audience. Our expertise in both video and business has earned us the understanding and ability to get companies aimed in the right direction for their video marketing efforts.

We exist as a company to be able to put our over 3 decades of video production and marketing experience to work for clients at companies of all sizes.

Get in touch with us so we can help you understand the targets, strategies and audiences for your future video marketing needs.

By the way, there are many other interesting articles in this edition of the Video Marketing Weekly, so please be sure to check them out. There are lots of helpful of hints and tips contained in there.

Call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/7/17

Here’s the latest edition of the Video Marketing Weekly from Penrose Productions.

BtoB video marketing takes center stage as we compile another of our weekly editions of the Video Marketing Weekly. Here we curate content from throughout the internet postings of the last week about video marketing. We’ve gathered up blog posts and articles from around the web and brought them together for you here your reference.

This week, the lead article is about BtoB video marketing and is titled, Influencer Marketing in B2B: Why Video is the Way to Go.It addresses the topic of BtoB video marketing for businesses that want to grow.

The article explores the opportunities that BtoB video marketing offers to BtoB companies, especially putting influencers in front of the camera rather than writing a blog.

One of the outstanding quotes about BtoB video marketing in this lead article is that businesses know “how to shoot video with good lighting and audio… this doesn’t need to be Hollywood quality, but it does need to be something that people will tune in to. If it’s longer than a couple of minutes, there needs to be a lot of b-roll to keep people entertained; millennials especially.”

As always, the brevity of the lead article prohibits an in-depth look at the issue.”

That’s where we come in. We can help lead you through the minefields of BtoB video marketing so that you can reach your intended audience if you are in that type of business.

We would be delighted to put our 35+ years of video production and marketing experience to work for cmpanies that “get it” about the need for video marketing – even BtoB video marketing.

So please, let us know if we can help you define and determine the targets and strategies for your video marketing going forward.

There are lots of other articles in this edition of the Video Marketing Weekly (most in English!), so we hope you’ll mine through them to gather the hints and tips necessary to guide your strategy and tactics for using video marketing to increase your profits.

At Penrose Productions, as always we are quite pleased to share this gathering of video marketing articles to help inform our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe, so we urge you to do so.

For assistance with your video marketing strategy (and to create that all-important video that you know you’ve always needed) call us at Penrose Productions: 650-969-8273

Getting Banned from YouTube: Your Competitor Can Do It

If you think that getting banned from YouTube is difficult, you probably play by the rules and can’t imagine how or why that would happen.

You are also being a bit naive. banned from YouTube

YouTube can be a wonderfully powerful force for businesses of all sizes in sharing their videos with the world in general, and their target audience in particular. Not only is YouTube a free, high quality storage platform for videos, thanks to it’s search parameters it helps those videos to get found. In fact, we’ve helped lots of companies accomplish this.

Think of the sheer size of YouTube:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day

(statistics thanks to fortunelords.com)

Over the course of its development, YouTube has evolved into a platform with a large set of rules and regulations to be followed by people uploading a video.

A YouTube channel owner has to be aware of the hazards of using this usually reliable marketing asset.

If you have a video channel which supports your website or business, you have to not only be very careful with YouTube policies, but be prepared to defend them. You could get banned from YouTube without any prior notice.

We saw this happen recently when the channel owned by Legal Insurrection was banned from YouTube.

The channel was removed without any prior notice based on third-party claims of copyright infringement. Although these claims were submitted by a political rival, the fact that the channel was banned from YouTube was so complete that even original videos created by the channel owner were banned by YouTube.

Fox News reported this ban on the channel imposed by YouTube, without any notice and can be read in detail here. Despite your political views, the fact that this could happen so quickly, completely and unjustifiably should be a concern for all channel owners.

So this should serve as warning to all YouTube channel owners that they too could be banned from YouTube and a substantial marketing asset eliminated, simply because of a complaint by anyone  – including a competitor.

Therefore, it is important to be extremely careful while uploading your content so your competitors can make no third party complain of copyright infringement or any other irregularity against you. Here are some additional suggestions that you can adhere to in order to stay on the right side of YouTube laws:

Only use content that you own or produced

This is obvious – if you don’t own the video or have the right to do with it as you please, it may get banned from YouTube. the process for your competition to dispute your ownership is very easy, do don’t give them the opportunity. This is the easiest way to get banned from YouTube. The only way that you can use content of others on YouTube is to use videos marked “creative commons.” That gives you the go-ahead to use the footage.

Thumbnails

YouTube gives channel owner the choice of three possible thumbnails, which are random images from the video as it is uploaded. We urge channel owners to use their own custom thumbnails. While deciding the thumbnail for your YouTube video, be careful. A misleading picture which attracts a user to see the video may go undetected by the YouTube algorithm but will surely be picked up by your competitor. Therefore, add relevant thumbnail pictures that apply to the actual content of the video.

Don’t get software to generate traffic

For several years, channel owners could  purchase views, likes and subscribers for their YouTube videos. They have figured that out and now the ability to uncover such trickery, and it will get you banned from YouTube quickly.

Video description

Write a long and ample video description of 500 words or more. Explain your involvement in the creation of the YouTube video. This will cement your ownership claims.

Read the fine print

In order to save you the hassle of trying to restore a channel that has been banned by Youtube, read the fine print before clicking on the “accept” button. Knowing the rules and regulations will make you less probable of breaking them without knowing.

As a subsidiary of Google, YouTube follows the policy of making it very difficult to speak with a real human being.

So it is difficult to rectify the situation if you are banned from YouTube. Our recommendation for a fail-safe solution is to be sure that you have all of your videos backed up on other media. If the worst happens, you can re-upload all of the videos to a new channel. But since you would lose all the prior views, likes, comments, etc. it is best to avoid the situation in the first place.

Postscript

The Legal Insurrection channel has been reinstated after much pressure. But it took a lot of work on the part of the channel owner, something we all want to avoid.

Video Marketing Weekly from Penrose Productions 7/5/16

Here’s the latest video marketing information from around the web. Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Online Videos are Key to Reaching Younger Clients

Online videos are a favorite medium for younger consumers.

Younger consumers are much more likely to watch online videos since they can access whatever content they want when they want it.

Gone are the days when children would get up to watch their favorite morning TV show on a kid’s network before school or on weekends. No, kids aren’t into that anymore. Instead they get comfortable, pull out their smart phone or tablet, and watch online videos on YouTube or other online platform. Children and youth have moved away from TV culture. And as writer Jennifer Van Grove puts it in her article in the San Diego Union Tribune, they have cut the cord.

Youngsters are increasingly better with new technology at younger ages, with many using cordless devices proficiently as toddlers.

Pre-teens and teens now are commonly owners of their own smart phones, meaning that they have full access to media and social media networks any place and any time. If they don’t have phones it is likely that they have access to tablets or even laptops- and on any of these devices YouTube and Netflix are at their fingertips.

online videos

Kid’s tend to have a preference towards YouTube, and are able to easily find the content they want. It’s basically their go-to entertainment resource. YouTube does have its benefits, with a number of tutorials and educational clips, and it also has a number of videos that could be deemed inappropriate for children, calling for parental guidance. But YouTube should be given credit for its web videos that are successfully targeted to the younger set.

YouTube has a number of video channels that are formed to deliver web videos to younger viewers, with many having tens of thousands of subscribers and millions of views.

Similarly, Netflix has family friendly options, the ‘kid safe’ areas, making it a bit of a safer place for children to browse. However, they still seem to be drawn more to YouTube, where they can pick and choose devices at their own preference and search for new interesting web videos that are either related to their preference or on topics and YouTube stars that are trending.

Google and YouTube are gigantic data mining organizations, and this includes gathering information across the internet, including web videos. This can actually help companies to advertise with web videos, not just to younger consumers but to those of all ages who watch web videos. And the numbers of people who do so is huge and growing every day.

Businesses that want to reach young consumers or consumers of all ages, should seriously consider exploring the potential of advertising on web videos.

There are a number of very inexpensive options that come with YouTube advertising, and we can help reach those for you. We’re sure that you’ll find the ROI strong and increasingly worth your while. Web videos have huge potential to effectively reach your target audience, regardless of their age group.

Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

short form videoThis is probably why videos are becoming ever more popular a medium for consuming information. In fact 2015 has been called the year of video marketing as more and more brands are making video an integral part of their marketing strategy. Study after study is proving just how important video is. For instance, video is expected to account for 79% of all internet traffic by 2019 according to Cisco. As many as 52% marketers are also already admitting that video content offers better ROI than all other methods. Similarly, both B2B and B2C marketers proclaim that video marketing performed the best on social media.

Among the different types of videos that are available, short form videos have become increasingly popular in the past few years.

And short form videos are…?

Any video which is less than 10 minutes in length is a short form video, although its exact definition and length are a much debated topic. The hugely popular site Instagram recently added videos to their platform which allow users to upload videos which are 3 to 15 seconds in length. So popular were these formats that 1 million new Instavids were uploaded to Instagram within 24 hours of launching their video service! Likewise, the 6 second long Vines have also been well received by the online community. These trends highlight the change in the digital landscape; Youtube is no longer the go to de-facto destination for watching videos, as these platforms are also getting attention.

So, if you still aren’t sold on the importance of short form videos, here are 3 reasons which will convince you otherwise:

#1: Short form videos are all the rage on social media…

…as evidenced by the fact that Facebook owns Instagram, and Vine belongs to Twitter. Truth be told, you can produce some very creative videos which are 15 or even just 6 seconds long. Short form videos also break the viewers out of the monotony of long pieces, and provide them something short, sudden and interesting for a change. Shorter videos are easier to watch on slow connections and are quickly shared as well, making them perfect for social media.

#2: More people are on smart phones now:

According to metrics firm Ooyala, 44% of all video viewings happened on a mobile device in the second quarter of 2015, this is a 74% increase over last year. The study also found that short form videos were being viewed 67% more on mobile devices than tablets, TVs or desktops. Short form videos ability to present information quickly allows people to watch them on the go, making them ideal for mobile devices.

#3: Short form videos present many creative avenues:

Showcase a new product, tell your viewers about a new event, or give them a quick behind the scenes tour, short form videos are perfect for a plethora of different marketing tactics!

Let’s face it, attention spans are getting shorter each year.

As visual content is typically heavy on the bytes, it was hindered by the lack of availability of high bandwidth; which thankfully is no longer a problem. While short form videos are doing great, it is worth noting that the real trick lies in understanding the audience and providing them with an entertaining solution, while respecting their time.

Interested in exploring how short form videos can transform your business? Let’s get the ball rolling- call Penrose Productions today!

 

Parth Misra for Penrose Productions

 

Constantly improving our skill set

We are constantly improving our ability to serve our clients through research and seminars.

In our effort to be constantly improving our service to our clients we make an effort to do research, reading and other training. We recently went to Los Angeles to attend VidSummit on August 20-22.

This seminar and workshop was a result of the efforts of Derral Eves, a very knowledgeable YouTube and video marketing expert.

constantly improving

Jim Penrose, right with Derral Eves.

For three solid days, we got to learn from of a wide variety of experts who are, by their unanimous admission, constantly improving themselves.

Topics ranged from video marketing for local businesses through leveraging YouTube to create huge money-making opportunities through brand building. We heard from folks who had literally made millions of dollars through their YouTube accounts.

The key to leveraging YouTube for big paydays is to be constantly improving.

In this case, constantly improving means that channel owners or managers must frequently test, and check their analytics. That’s how they are constantly improving. We are prepared to do that for clients and will shortly announce a very exciting client who will be relying on us to do just that.

We are constantly improving for our clients!

 

Review Videos are Great for Driving Business Customers

Review videos can help a business build customer confidence in their product or service.

And when a customer has that confidence, that’s when they’ll pick up the phone or come in the door.

When evaluating a business or product that he or she is unfamiliar with, a new client will often consult reviews of that business or product. While many will go directly to Yelp or some other review site that they trust, many times they will do a web search. Typically this search will consist of this search string:

  • city or location name
  • type of business or service
  • the word “review”

Will this customer find your business if they search using that keyword phrase?

Review videos can make sure that they do find you.

As we’ve mentioned before, 92% of Google searches never get past page 1, so it’s imperative that your business get ranked on that first page. And once you are on that front page, a great way to get listed is to have a video. The YouTube thumbnail that shows on the page really makes your video stand out from the rest of the text-based entries on the page.

Review videos are a terrific way to get your business in the best light as well. For the business that may have some less than complimentary reviews on Yelp, the review videos will of course feature only the best reviews. While completely truthful, the review videos naturally do not highlight negative reviews.

And when clients see all-positive review videos, they are more likely to contact that business.

Let’s show an example of a review video, shall we?

In this video, the search term we are trying to rank for is “Palo Alto home care service review” and after being uploaded a few days ago to YouTube, it is already ranking on page 1 of the search engine results among over 9 million results. In fact, it’s the 6th ranked entry in the organic (non-paid) search engine results. See how the video thumbnail draws the eye?

review videos

Here’s the video itself as seen on YouTube:

Our task over the next several days is to get the video ranked even higher on page 1 so that it will be even more visible to anyone searching for that search term. In addition this review video will climb up in rankings for other search terms for which it is not already on page 1.

Since we are the specialist at getting review videos ranked onto page 1, we’re looking forward to showing how this happens.

And if you want YOUR review video produced and placed onto page 1 of Google, it’s cheaper than you think. To learn more, look at what we do at Penrose Productions. To get us to help you get ranked in the search engines, contact us at 650-969-8273.

 

 

 

What are business videos and why should we make one?

Today, business videos step up to fill the  marketing gap left by media advertising and newspapers.

As the internet continues to grow, marketer and customer interaction can happen in numerous ways and one of the best ways to get recognition is through business videos.

So what are business videos and why should I make one? Business videos are videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits and they are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Business videos engage the audience which is the key to marketing today; after all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods.

business videos sales funnels

What are sales funnels and why are they important?

A good sales funnel consists of three levels:

1) The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.

2) The Mid-level where your content is more in-depth allowing you to better qualify your original leads.

3) The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

1) Firstly the actual money comes from the lower level of sales funnel so business videos are particularly effective at targeting the lower level of sales funnels.

2) Try to keep business videos targeting the upper levels of the sales funnel brief; you want your potential lead to want to know more and have to continue through the funnel to find more.

3) Strategy is important; so try to come up with a good plan of how you will use video in your sales funnel before you start.

Business videos are an engaging way of interacting with your audience and can provide you with massive social proof due to the viral nature of being able to share videos online; they are the perfect promotional tool in today’s market.

For your business video, call Penrose Productions at 650-969-8273. We’re the experts in business videos.

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

video advertising competitionToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.