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Video Marketing Weekly from Penrose Productions 11/7/17

This week the Video Marketing Weekly from Penrose Productions has articles for you.

Free or cheap sources of stock footage and images are the subject of the lead article in thisstock footage week’s Video Marketing Weekly. Video marketers can always use additional sources of stock footage that are copyright cleared, and when they are free or minimal cost that’s the best of both worlds.

The lead article is titled “13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers.”

In the article, the author shares a variety of sources for stock footage that can be exploited, rather used, to enhance video quality. That of course helps build audience interest and gives video marketers a leg up on delivering their message to their intended audience.

The author has uncovered several sources that we were not aware of and intend to use them in future video projects.

Another great free source that we would add is stock photos from Pixabay.

We’ve written previously about the use of stock footage.

For example, we have written before about the importance of being able to spice up your videos with stock footage. Also, we have blogged about the introduction of Pexels (which is referred to in this week’s lead article) videos here,

Regardless of whether you use stock footage or not, we would be delighted to help you pick the right approach to videos for your marketing efforts.

Over our 3+ decades in business video production, we have lots of expertise in helping businesses develop just the right approach and appeal to their intended audience. Our experience in both video and business has developed our knowledge base for getting companies aimed in the right direction for their video marketing efforts.

Our company’s mission is to put our 36+ years of video production and marketing expertise to work for companies of all sizes.

So please let us know how we can help you. We’d be delighted to help define and determine the targets, audiences and strategies for your video marketing.

There are several other informative articles in this edition of the Video Marketing Weekly, so be sure to look at them. There are lots of helpful of ideas in there.

For help with your video marketing strategy — and to help pick stock footage that can help your video marketing message — call us at Penrose Productions: 650-969-8273

 

 

New Free Stock Footage Source

Free stock footage site just opened for personal and commercial video productions.

As we’ve mentioned in the past, business videos get a real deal if they can use free stock footage rather than pay for a crew to shoot it new. Many times you can practically get away without shooting a specific scene to underscore your point. This cutaway (or B-roll) footage can just convey the “feeling” for what is being said rather than specifically illustrating your point.

Here is an example of one of our videos that includes stock footage:

Rather than shoot any of this footage, the video is created entirely from live action and animated stock footage.

New we see that there is a new company that is giving away stock footage for free. We’ve yet to see what the catch is, so we suggest you take advantage of the source while it is still free. The license information indicates that you can download the footage for free and use it personally or commercially.

pexels videos.jpg

Because the video portion of the site is new, there is not an excess of free stock footage, at least as pertains to video.

However, the site has had free photos available for awhile, and there are lots of free stock photos there.

So use Pexels for stock footage if you find something to your liking — you can’t beat the price. It is free stock footage, after all.