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Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Video Marketing Weekly from Penrose Productions 3/14/17

Check out the articles on video marketing from this week’s Video Marketing Weekly from Penrose Productions.

Google searchesGoogle searches is always a topic of interest and we have an article to share that confirms and agrees with our thinking.

Each week we curate the best video marketing articles from around the web for you. This week the article we are most focused on from this latest edition mirrors many of the things we’ve been saying for years.

In a Forbes article titled, “5 Reasons to Incorporate Video into Your Next Marketing Campaign” we find confirming evidence of the importance of videos in Google searches.

The first point in this article screams at the reader to use video to improve their Google searches.

In his first point, the author says that “62% of Google searches feature video, and it drives an average 157% increase in organic search engine traffic. In fact, in our own tests, videos shared on social channels generated more than 10 times the shares of text and still images combined.”

We’ve been banging that drum about Google searches in our posts for quite some time. Our first posting on the topic was about 3 1/2 years ago.

That’s where we can help businesses of all sizes. Our expertise has earned us the knowledge and ability to get business gather top Google searches. It’s a highly specialized area of video marketing that is best left to the pros.

We are delighted to be able to put our 35+ years of video production and marketing experience to work for firms of all sizes.

So please, get in touch with us if we can help you define and determine the targets and strategies for your video marketing in the future.

There are several other good articles in this edition of the Video Marketing Weekly, so please take the time to look them over. There are lots of hints and tips contained therein.

At Penrose Productions and Marketing, we are happy to work with clients in all types of verticals, and doing so is one of our strengths.

For help with your video marketing strategy — and to produce that crucial video that you know you’ve always needed — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/28/17

Here’s our newest edition of the Video Marketing Weekly.

Here we go with another of our weekly compilations about video marketing. We’ve gathered articles from around the web and curated them for you here for easy and quick reference.

This week, the lead article, “5 Things You Should Know About the New Age of Video Marketing” continues the theme of the takeover of marketing by video.

The article focuses on five key points that a new video marketer should keep in mind when adding online videos to their marketing repertoire.

The brevity of the article prohibits an in-depth look at each of the five areas. For example, point number one is that one needs to use creativity in their videos. While generally true, we would assert that this is much more important in the consumer marketplace.

This is because, as we always say, one must know your audience that you want to target. Being located in Silicon Valley and having a large number of tech clients (who sell to other tech clients, not consumers) there is a strong attitude of just “delivering the steak, not the sizzle.” Let’s face it, when the audience is largely engineers, computer scientists and other techies, dancing bears and the latest music track are not what interests them.

We would love to put our 35+ years of video production and marketing experience to work for you. So be sure to let us know if we can help you define the targets and strategies for your video marketing.

There are many additional articles in this edition of the Video Marketing Weekly, so we hope you’ll explore the hints in them to aid your strategy and tactics for using video marketing to increase your bottom line.

At Penrose Productions we’re pleased to share this collection of video marketing articles to help educate our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe so please do.

For help with your video marketing strategy (and to create that crucial video that you’ve always needed) call us at Penrose Productions: 650-969-8273

Old Marketing Methods: Don’t Waste Your Time

Old Marketing Methods have given way to new search and buying trends

In the past, businesses used old marketing methods because they were the best way to advertise – in the Yellow Pages, newspapers, or other traditional advertising sources. Nothing could offer the kind of convenience and reach to potential customers compared to a highly visible and well-placed Yellow Pages listing, or newspaper ad. However, everything has changed drastically.

The fact is, the world is rapidly transforming from analog to digital. People now consume more digital contents on a daily basis, on their smartphones, tablets, and desktop PCs at work, just to mention a few. Online marketing/digital marketing is the real deal in this century. Having an online presence is now essential for each and every business or brand.

Are traditional means of advertising dead?

As a matter of fact, the advertising model embracing the media of old marketing methods (newspapers, Yellow Pages, and other traditional forms of advertising) basically doesn’t appeal to today’s consumer.

old marketing methodsNowadays, the first point of call for a customer before doing anything is to search online.

Before making any purchase, buyers try as much as possible to gather more information about the product or service online, from the comfort of their home, or at work. Not only do customers find online search convenient, but they are also able to gather more information compared to the streamlined information provided by newspapers, and the Yellow Pages.

What causes this?

A recent study revealed that commercial purchases now utilize online channels both for making research and purchasing. Online channels have now surpassed more traditional buying channels. Some of the reasons for this include:

  • Easy experience

Buyers want a simple, easy, and convenient shopping experience. The only way this can be achieved is through online channels. With a quick online search, buyers are able to either get or learn what they want as quickly as possible rather than having to spend a lot of time searching through the Yellow Pages or newspapers.

  • Full product descriptions

The search for a full product description has influenced more buyers to use online searches. Online videos are often viewed to get specific features and benefits. Buyers now also seek full product descriptions, specification sheets, and instruction manuals. They also want related questions about the product, reviews, and other helpful information. All these are some of the advantages offered by online searches that remain unmatched through traditional means.

  • Mobile Friendly Websites

What purchasers want is a straightforward and intuitive experience they can easily navigate through while shopping, and not some bulky paper listings. This has brought about the development of mobile-first e-commerce providing shoppers with an easy-to-navigate shopping platform, whereby they can do research and place an order anytime they find convenient be it at nights, during the holidays, on weekends, and so forth.

  • In-stock Inventory

Furthermore, buyers want product listings to be up to date, and also have an idea about when the product is available for pickup. Online listings are usually up to date as compared to newspaper, or Yellow Page listings.

What is the way forward?

As of 2013, about 81% of buyers conducted online research before making purchases. 60% start by making use of a search engine to find the products they will like to purchase, and 61% will read product reviews before making any purchase. Certainly, over three years later, these would have only increased. On average, consumers usually go as far as visiting up to three online stores prior to making their purchase.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov.

It is time various business organizations and brands abandon old marketing methods and begin to incorporate digital marketing more. Companies of varying sizes should not waste their money on Yellow Page advertising. Business organizations can meet the information and shopping needs of their various customers, and in the process, benefit from increased deals and sales.

The outline for achieving your business objectives lies in your online marketing strategies. You have to be flexible and versatile enough to make proper adjustments and adequate changes necessitated by the environment to effectively attain your goals. Business owners need to focus more on their online marketing and digital marketing strategies. In other to achieve this, your business or brand will need an online presence, a website friendly to search engines, an active social media campaign, and lots more.

We can help.

Marketing Videos: what is the ideal length?

Marketing videos are victims of short attention spans.

When considering the length of your marketing video it is vital to keep in mind that the average internet user has an ever-decreasing attention span and lots of distractions which stop them from focusing on any one thing for a long period of time. A study from SumoMe that looked at 650,000 user sessions concluded that only 20% of people actually read articles from start to finish.

That means that your readers are figuratively running for the exits well before they have finished reading your article.

run for the exit

Wistia – a leading video hosting company – conducted a similar study for videos hosted on their platform to find out the relationship between video length and viewer engagement.

Video Length vs. Engagement

Wisita looked at data for 564,710 video and more than 1.2 billion video plays to come up with the following conclusions:

Ideal Marketing Video Length

Engagement is steady for videos up to 2 minutes which means that on average, a 90-second video will have similar engagement as a 30-second video. So, during marketing video production, you should not worry about the length as long as it is under 2 minutes.

After 2 minutes, engagement seems to drop off significantly with every second, and the correlation between video length vs. engagement shows an exponential decay. So, if your video is exceeding 2 minutes you are probably better off cutting it down to under 2 minutes.

The exponential decay starts to level off after the 6-minute mark and the engagement is steady for videos between 6 minutes and 12 minutes. In this case, it is entirely up to you to decide whether to longer or shorter based on your audience and content.

Marketing videos should be under 2 minutes if possible.

To sum it up, the ideal video length depends entirely on the viewer, the context, and the quality of production, but it is best to keep your videos under 2 minutes when you are just starting out.

Silicon Valley Video Production “Best of 2016” Thumbtack Award to Penrose Productions

Silicon Valley video production company Penrose Productions has once again been awarded the “Best of…” Award from Thumbtack, this time for 2016.

Thumbtack is a vendor-customer matching online service well known on the web.

This honor is another mountaintop experience for Penrose Productions as they keep on offering high quality Silicon Valley video production to clients. Penrose Productions keeps on racking up their many other video production awards.

Everyone knows that the key to thriving business communication and marketing these days is web video.

Now is the time for online video, whether internally or externally oriented, Penrose Productions is capable of meeting all your Silicon Valley video production needs.

Thumbtack best of 2016The Thumbtack Best of 2016 award is method for determining the best experts on this internet listing site who have earned great reviews from their clients, not just for Silicon Valley video production but throughout their service offerings. Penrose Productions earned this award as a result of the overwhelming votes of confidence from many customers. Penrose Productions received stacks of actual Thumbtack client reviews, all of which were perfect 5 stars.

The 2016 awards went to experts from a varied selection of backgrounds. 40 percent of the awards went to home service experts, while 30 percent are events experts. 40% of the awards come from the eastern part of the country and 30% are from the western part. 60% of the winners have been on Thumbtack for one to two years.

Penrose Productions has been in business for nearly 35 years.

The dedication of Penrose Productions to work done well without excuses has earned them a well-deserved status of excellence among Silicon Valley videographers. In the area of video production, no other firm can match their work. From videography, lighting, audio to editing, Penrose Productions ensures that their customers are happy with their final video — in fact the company guarantees their work. They are professional and easy to work with and most of all, they know how to treat their clients well.

Penrose Productions is able to do  exactly what the customer wants regardless of their budget and time constraints. Throughout the proces Penrose Productions has an amazing ability to create an effective video. They make sure that each customer feels comfortable in front of the camera or behind it.

For those looking for a Silicon Valley video production company that esamines their plans from a client perspective, Penrose Producitons is the answer,

Penrose is your top Silicon Valley video production company as their perfect 5-star ratings attest, The company exceeds their client objectives, even as they focus on their target audience. It’s hard to imaging a Silicon Valley video production client that can not benefit from Penrose Productions’ video services.

This Silicon Valley video production company has been meetiong the marketing, video and communication needs of organizations the Silicon Valley and all over the world for nearly 35 years.

The company excels in all fields of video production. With their decades of experience and full refund assurance, it’s not a surprise that Penrose Productions earned the Coveted Thumbtack “Best of” Award of 2016.

Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

short form videoThis is probably why videos are becoming ever more popular a medium for consuming information. In fact 2015 has been called the year of video marketing as more and more brands are making video an integral part of their marketing strategy. Study after study is proving just how important video is. For instance, video is expected to account for 79% of all internet traffic by 2019 according to Cisco. As many as 52% marketers are also already admitting that video content offers better ROI than all other methods. Similarly, both B2B and B2C marketers proclaim that video marketing performed the best on social media.

Among the different types of videos that are available, short form videos have become increasingly popular in the past few years.

And short form videos are…?

Any video which is less than 10 minutes in length is a short form video, although its exact definition and length are a much debated topic. The hugely popular site Instagram recently added videos to their platform which allow users to upload videos which are 3 to 15 seconds in length. So popular were these formats that 1 million new Instavids were uploaded to Instagram within 24 hours of launching their video service! Likewise, the 6 second long Vines have also been well received by the online community. These trends highlight the change in the digital landscape; Youtube is no longer the go to de-facto destination for watching videos, as these platforms are also getting attention.

So, if you still aren’t sold on the importance of short form videos, here are 3 reasons which will convince you otherwise:

#1: Short form videos are all the rage on social media…

…as evidenced by the fact that Facebook owns Instagram, and Vine belongs to Twitter. Truth be told, you can produce some very creative videos which are 15 or even just 6 seconds long. Short form videos also break the viewers out of the monotony of long pieces, and provide them something short, sudden and interesting for a change. Shorter videos are easier to watch on slow connections and are quickly shared as well, making them perfect for social media.

#2: More people are on smart phones now:

According to metrics firm Ooyala, 44% of all video viewings happened on a mobile device in the second quarter of 2015, this is a 74% increase over last year. The study also found that short form videos were being viewed 67% more on mobile devices than tablets, TVs or desktops. Short form videos ability to present information quickly allows people to watch them on the go, making them ideal for mobile devices.

#3: Short form videos present many creative avenues:

Showcase a new product, tell your viewers about a new event, or give them a quick behind the scenes tour, short form videos are perfect for a plethora of different marketing tactics!

Let’s face it, attention spans are getting shorter each year.

As visual content is typically heavy on the bytes, it was hindered by the lack of availability of high bandwidth; which thankfully is no longer a problem. While short form videos are doing great, it is worth noting that the real trick lies in understanding the audience and providing them with an entertaining solution, while respecting their time.

Interested in exploring how short form videos can transform your business? Let’s get the ball rolling- call Penrose Productions today!

Parth Misra for Penrose Productions

New Free Stock Footage Source

Free stock footage site just opened for personal and commercial video productions.

As we’ve mentioned in the past, business videos get a real deal if they can use free stock footage rather than pay for a crew to shoot it new. Many times you can practically get away without shooting a specific scene to underscore your point. This cutaway (or B-roll) footage can just convey the “feeling” for what is being said rather than specifically illustrating your point.

Here is an example of one of our videos that includes stock footage:

Rather than shoot any of this footage, the video is created entirely from live action and animated stock footage.

New we see that there is a new company that is giving away stock footage for free. We’ve yet to see what the catch is, so we suggest you take advantage of the source while it is still free. The license information indicates that you can download the footage for free and use it personally or commercially.

pexels videos.jpg

Because the video portion of the site is new, there is not an excess of free stock footage, at least as pertains to video.

However, the site has had free photos available for awhile, and there are lots of free stock photos there.

So use Pexels for stock footage if you find something to your liking — you can’t beat the price. It is free stock footage, after all.

What are business videos and why should we make one?

Today, business videos step up to fill the  marketing gap left by media advertising and newspapers.

As the internet continues to grow, marketer and customer interaction can happen in numerous ways and one of the best ways to get recognition is through business videos.

So what are business videos and why should I make one? Business videos are videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits and they are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Business videos engage the audience which is the key to marketing today; after all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods.

 

What are sales funnels and why are they important?

sales funnelA good sales funnel consists of three levels:

1) The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.

2) The Mid-level where your content is more in-depth allowing you to better qualify your original leads.

3) The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

1) Firstly the actual money comes from the lower level of sales funnel so business videos are particularly effective at targeting the lower level of sales funnels.

2) Try to keep business videos targeting the upper levels of the sales funnel brief; you want your potential lead to want to know more and have to continue through the funnel to find more.

3) Strategy is important; so try to come up with a good plan of how you will use video in your sales funnel before you start.

Business videos are an engaging way of interacting with your audience and can provide you with massive social proof due to the viral nature of being able to share videos online; they are the perfect promotional tool in today’s market.

For your business video, call Penrose Productions at 650-969-8273. We’re the experts in business videos.

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

SimpsonDOGevitiToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.