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Video Marketing Weekly from Penrose Productions 3/7/17

Here’s the latest edition of the Video Marketing Weekly from Penrose Productions.

BtoB video marketing takes center stage as we compile another of our weekly editions of the Video Marketing Weekly. Here we curate content from throughout the internet postings of the last week about video marketing. We’ve gathered up blog posts and articles from around the web and brought them together for you here your reference.

This week, the lead article is about BtoB video marketing and is titled, Influencer Marketing in B2B: Why Video is the Way to Go.It addresses the topic of BtoB video marketing for businesses that want to grow.

The article explores the opportunities that BtoB video marketing offers to BtoB companies, especially putting influencers in front of the camera rather than writing a blog.

One of the outstanding quotes about BtoB video marketing in this lead article is that businesses know “how to shoot video with good lighting and audio… this doesn’t need to be Hollywood quality, but it does need to be something that people will tune in to. If it’s longer than a couple of minutes, there needs to be a lot of b-roll to keep people entertained; millennials especially.”

As always, the brevity of the lead article prohibits an in-depth look at the issue.”

That’s where we come in. We can help lead you through the minefields of BtoB video marketing so that you can reach your intended audience if you are in that type of business.

We would be delighted to put our 35+ years of video production and marketing experience to work for cmpanies that “get it” about the need for video marketing – even BtoB video marketing.

So please, let us know if we can help you define and determine the targets and strategies for your video marketing going forward.

There are lots of other articles in this edition of the Video Marketing Weekly (most in English!), so we hope you’ll mine through them to gather the hints and tips necessary to guide your strategy and tactics for using video marketing to increase your profits.

At Penrose Productions, as always we are quite pleased to share this gathering of video marketing articles to help inform our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe, so we urge you to do so.

For assistance with your video marketing strategy (and to create that all-important video that you know you’ve always needed) call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/17/17

Here’s our latest edition of Video Marketing Weekly.

We’ve compiled these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article for this week’s compilation of articles from around the web is one from MarketingProfs titled “Three Major Shifts That Will Transform Video Marketing in 2017.” The article is a good one and agrees with us that in 2017 video marketing will be bigger than ever.

However we have a problem with major shift #3 in their article, which talks about the trend of bringing video production in house to increase its return on investment.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273