A small business YouTube channel needs to be stylized to attract visitors.
In our last post, we began our discussion on how to create your small business YouTube channel. Now let’s make it look attractive, so that you’ll keep visitors coming back. At this point the channel is fairly ordinary and uninspiring. Let’s fix that.
Optimizing your small business YouTube Channel
While you are on your channel page, go to the square in the upper left with the head in two shades of blue. You will be uploading your avatar. Do so by clicking on the pencil icon in the upper right of this box. It will invite you to “Change Channel Icon” and here you will upload your head shot or other picture that will always accompany your comments, etc. on YouTube.
This is a square image that YouTube wants to be .jpg, .gif, .bmp or .png. 800 x800 pixels is ideal. If the image is not square it will be cropped. Maximum file size is 1 MB.
Next we want to “Add channel art” as YT calls it. This is your wide, thin background image at the top of the channel. A word of warning: YT recommends a 2560 x 1440 pixel image, with a maximum size of 2 MB. However, YouTube is trying to use a single image to work on devices of different sizes – a very bad idea in our opinion. For example, if you upload to their recommended specs you’ll see the 2560 x 1440 image will fill the screen for looking at your channel on a television, NOT a computer screen. And it will look even more chopped up on mobile devices.
If you are looking to create a small business YouTube channel for the computer (and you should be), then the IMPORTANT part of the image should be 1280 x 350. Again, that’s what will show on your YouTube channel header, and it’s in the middle of the image.
So you must make it larger to match YouTube/Google’s specs for television and mobile devices as well. They also use this header for your Google+ account, which we will talk about in a later blog post about search engine work.
Finally on this topic, we’ve created a template that you can use to design your banner for your small business YouTube channel. By following the guidelines, you’ll be able to create one that you can use for the various formats. Just click on the image below and you can save that to your computer and use in the proper size:
Your Channel Setup Checklist
Now you may have notice the “Channel Setup Checklist” in the upper right of the channel page. This lets you know what remains to be done in setting up your channel page. This handy indicator lets you know if you’ve missed anything, but it does not drill down completely to every possible area you want filled in. And if we know anything about YouTube/Google, they want to know EVERYTHING about us…
So you should try to give as much info as possible, focusing as always on your keywords.
Edit Channel Settings
Just below and to the right of your channel banner (and to the far right from your channel name) you’ll roll over the pencil icon to allow you to edit and add details. Click on that and click “Channel Settings.”
If you need to edit your channel name be sure to do so, using your keyword phrase such as “Timbuktu hair salon.” Also, be sure to add about 4 or 5 of your top keyword phrases, each separated by a comma.
If you have a Google Analytics Account, enter the ID at the bottom of the section. Be sure to Save of course.
That will do it for now. To further optimize, we have to upload videos, so we’ll do that next time…