Small business YouTube videos can boost your search engine rankings tremendously, but it all starts with the scripting.
We’ve shared how small business YouTube videos can boost your search engine ranking, due largely to the love that these small business YouTube videos get from Google. After all, the latter owns this online video hosting company.
And Google even admits this themselves as they coach us how to make your YouTube videos more visible in the search engines.
When we post small business YouTube videos to help our quest for greater visibility to potential clients, we want to exploit every factor that we can to improve our odds of being found.
This starts right at the beginning, during pre-production of the small business YouTube video.
Google can not tell the content of our small business YouTube videos from the visual aspects; only through the audio. That is why the audio becomes so important. Theoretically, we could have ugly video throughout the production and Google wouldn’t know the difference. (More about this later.)
Remember that when optimizing your small business YouTube video on the YouTube site, the audio should be included in two areas of your small business YouTube video page:
YouTube and Google search these areas to learn about their content and relevance. So we want to script our audio so that it maximizes our search engine results. This means using your well-chosen keyword phrase properly in the audio portion of the small business YouTube video script.
This can be done in any way that is audible:
- voice-over narration
- on camera narration
- singing the words
Having a nice scenic video with just music and now words will not get you any search engine power from the audio portion of the video small business YouTube production, so you want to include spoken words.
We’ve written before about how to make sure your audio is included in the captions and description of your small business YouTube video. Follow those steps after the video is completed to be sure you get maximum search engine leverage.
Now what about ugly video? If the search engines don’t care, should we?
The answer is of course, because getting found more easily in the search engines is only one part of the customer acquisition equation. If we manage to get our small business YouTube video ranked on page one of Google, but it looks bad, customers aren’t going to be interested in giving us a chance at their business.
So quality images are key for your small business YouTube video, but make sure that the audio script follows the rules above.