Professional Video: Do Not Try this at Home (or Work)

Professional video production doesn’t require lots of great video gear. But it helps.

When a company wants to put forth it’s best image, it’s no secret that a professional video production will help. As we’ve commented before, professional video is becoming a much greater factor in not just communicating your message, but getting your business found in the first place.

Back in 1981, we began our professional video production business and the list of equipment to accumulate was daunting, to say the least. Cameras were extremely heavy and were never built together with a recorder. This trend did not really reverse itself until about 10 years ago. In this picture from 2004, you can see us on a shoot in China using our large broadcast quality camera. The thick (somewhat twisted) cord in the lower left connects the professional video camera to a recorder, which is out of frame. The cameras seemed to weigh a ton too. 🙁

professional video

 

small video camera

These days, cameras are becoming smaller, lighter and more compact. The recorder (whether it is in digital format or to tape) is now almost always included in the camcorder unit. And even as these professional video camcorders become tinier, they actually put out quality that is superior to that given by the cameras for which we spent 10 times as much almost 30 years ago. Even an iPhone can produce vastly superior quality to that we got in the 1980s.

Obviously, for truly professional video images it’s not the camera, but the person behind the camera that matters.

The tendency today is to simply whip out the camcorder and shoot, and this is reinforced by:

  • a YouTube culture that values and rewards quantity over quality, and
  • excellent quality video even becoming available on iPhones and Android devices.

But when it comes to your company image, you need real professional video services.

In addition to the knowledge and experience that comes with a professional video production company like ours, we bring a wide variety of equipment and personnel to the shoot to make the video look and sound as good as possible. Because of this additional gear, we don’t travel light, as you can see from this behind the scenes look at a professional Silicon Valley video shoot used for training.

professional video shoot

 

We like to think that our professional videos are like just about any other professional service. You need several components to make your video a success:

  • know-how
  • experience
  • the right equipment

If you’re missing any or all of these, you’re missing your chance to create a favorable impression for your company. Call the pros at Penrose Productions.

 

4 replies
  1. Britanica
    Britanica says:

    I have seen videos on Youtube both done from a single camcorder and others done with all the fancy enhancements. You can clearly see the difference, and even hear it. It is important to get a great cam and a great mic if you are on a budget and can’t get anything else. Just buy it as you go. Lighting and sound are the most important in my opinion.

    Reply
  2. jon terns
    jon terns says:

    The difference between professional and home-made is obvious but where it really shows is in the customer conversions. People trust a professionally made video over one that looks like it was pasted together using a cell phone camera.

    Reply

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