Small business uses YouTube to get much-needed web visitors and brings them through the doors.
The savvy owner of a small business uses YouTube these days, but it hasn’t always been so.
We’ve been producing videos for large and small businesses for over 30 years and have served customers in the San Francisco Bay Area and around the world. In that time period, we’ve seen video distribution change dramatically.
When we began in the early 1980s most businesses weren’t using video as a marketing tool, but those that did had to supply customers and other interested parties with copies of their program on both VHS and Betamax video tapes — the home format wars of that time period had not yet settled down in favor of VHS. Later in the decade with that decided, companies no longer had to ask their customers “Would you like that on VHS or Beta?”
In that time period we would make hundreds (and often thousands) of copies of VHS copies for our clients to distribute. Mailing houses carried special packaging for tapes and the marketing materials that might accompany them, and the postal service was a constant visitor to our door, picking up the many copies headed around the country.
In fact, we even had VHS duplicating machines in foreign television formats so that we could make copies to send to other nations with different TV systems.
When the 1990s rolled around, DVD machines became popular and distribution of programs on DVD became the norm. The postal carrier’s back was spared, as the bulk and weight of video distribution became a fraction of what it was in the 1980s.
Then, in 2005 a most amazing thing happened. YouTube was born. This video distribution format allowed users to post their videos on the internet for free, and for viewers to access them, also at no cost.
But the real turning point came in 2006 when Google bought YouTube. The rest, as they say, is history.
YouTube videos are leveraged by their Google ownership, and now YouTube is the second largest search engine in the world. This shows the incredible power and popularity of videos in this day and age. In fact, Google integrates videos into their search engine results, and as one could expect, gives YouTube preferential treatment.
As a result, small businesses ignore web videos at their own peril.
In the next several weeks, we’ll be sharing with you how and why to get your small business YouTube videos noticed and drive customers into your door.