Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Old Marketing Methods: Don’t Waste Your Time

Old Marketing Methods have given way to new search and buying trends

In the past, businesses used old marketing methods because they were the best way to advertise – in the Yellow Pages, newspapers, or other traditional advertising sources. Nothing could offer the kind of convenience and reach to potential customers compared to a highly visible and well-placed Yellow Pages listing, or newspaper ad. However, everything has changed drastically.

The fact is, the world is rapidly transforming from analog to digital. People now consume more digital contents on a daily basis, on their smartphones, tablets, and desktop PCs at work, just to mention a few. Online marketing/digital marketing is the real deal in this century. Having an online presence is now essential for each and every business or brand.

Are traditional means of advertising dead?

As a matter of fact, the advertising model embracing the media of old marketing methods (newspapers, Yellow Pages, and other traditional forms of advertising) basically doesn’t appeal to today’s consumer.

old marketing methodsNowadays, the first point of call for a customer before doing anything is to search online.

Before making any purchase, buyers try as much as possible to gather more information about the product or service online, from the comfort of their home, or at work. Not only do customers find online search convenient, but they are also able to gather more information compared to the streamlined information provided by newspapers, and the Yellow Pages.

What causes this?

A recent study revealed that commercial purchases now utilize online channels both for making research and purchasing. Online channels have now surpassed more traditional buying channels. Some of the reasons for this include:

  • Easy experience

Buyers want a simple, easy, and convenient shopping experience. The only way this can be achieved is through online channels. With a quick online search, buyers are able to either get or learn what they want as quickly as possible rather than having to spend a lot of time searching through the Yellow Pages or newspapers.

  • Full product descriptions

The search for a full product description has influenced more buyers to use online searches. Online videos are often viewed to get specific features and benefits. Buyers now also seek full product descriptions, specification sheets, and instruction manuals. They also want related questions about the product, reviews, and other helpful information. All these are some of the advantages offered by online searches that remain unmatched through traditional means.

  • Mobile Friendly Websites

What purchasers want is a straightforward and intuitive experience they can easily navigate through while shopping, and not some bulky paper listings. This has brought about the development of mobile-first e-commerce providing shoppers with an easy-to-navigate shopping platform, whereby they can do research and place an order anytime they find convenient be it at nights, during the holidays, on weekends, and so forth.

  • In-stock Inventory

Furthermore, buyers want product listings to be up to date, and also have an idea about when the product is available for pickup. Online listings are usually up to date as compared to newspaper, or Yellow Page listings.

What is the way forward?

As of 2013, about 81% of buyers conducted online research before making purchases. 60% start by making use of a search engine to find the products they will like to purchase, and 61% will read product reviews before making any purchase. Certainly, over three years later, these would have only increased. On average, consumers usually go as far as visiting up to three online stores prior to making their purchase.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov.

It is time various business organizations and brands abandon old marketing methods and begin to incorporate digital marketing more. Companies of varying sizes should not waste their money on Yellow Page advertising. Business organizations can meet the information and shopping needs of their various customers, and in the process, benefit from increased deals and sales.

The outline for achieving your business objectives lies in your online marketing strategies. You have to be flexible and versatile enough to make proper adjustments and adequate changes necessitated by the environment to effectively attain your goals. Business owners need to focus more on their online marketing and digital marketing strategies. In other to achieve this, your business or brand will need an online presence, a website friendly to search engines, an active social media campaign, and lots more.

We can help.