Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Video Marketing Weekly from Penrose Productions 3/14/17

Check out the articles on video marketing from this week’s Video Marketing Weekly from Penrose Productions.

Google searchesGoogle searches is always a topic of interest and we have an article to share that confirms and agrees with our thinking.

Each week we curate the best video marketing articles from around the web for you. This week the article we are most focused on from this latest edition mirrors many of the things we’ve been saying for years.

In a Forbes article titled, “5 Reasons to Incorporate Video into Your Next Marketing Campaign” we find confirming evidence of the importance of videos in Google searches.

The first point in this article screams at the reader to use video to improve their Google searches.

In his first point, the author says that “62% of Google searches feature video, and it drives an average 157% increase in organic search engine traffic. In fact, in our own tests, videos shared on social channels generated more than 10 times the shares of text and still images combined.”

We’ve been banging that drum about Google searches in our posts for quite some time. Our first posting on the topic was about 3 1/2 years ago.

That’s where we can help businesses of all sizes. Our expertise has earned us the knowledge and ability to get business gather top Google searches. It’s a highly specialized area of video marketing that is best left to the pros.

We are delighted to be able to put our 35+ years of video production and marketing experience to work for firms of all sizes.

So please, get in touch with us if we can help you define and determine the targets and strategies for your video marketing in the future.

There are several other good articles in this edition of the Video Marketing Weekly, so please take the time to look them over. There are lots of hints and tips contained therein.

At Penrose Productions and Marketing, we are happy to work with clients in all types of verticals, and doing so is one of our strengths.

For help with your video marketing strategy — and to produce that crucial video that you know you’ve always needed — call us at Penrose Productions: 650-969-8273

Old Marketing Methods: Don’t Waste Your Time

Old Marketing Methods have given way to new search and buying trends

In the past, businesses used old marketing methods because they were the best way to advertise – in the Yellow Pages, newspapers, or other traditional advertising sources. Nothing could offer the kind of convenience and reach to potential customers compared to a highly visible and well-placed Yellow Pages listing, or newspaper ad. However, everything has changed drastically.

The fact is, the world is rapidly transforming from analog to digital. People now consume more digital contents on a daily basis, on their smartphones, tablets, and desktop PCs at work, just to mention a few. Online marketing/digital marketing is the real deal in this century. Having an online presence is now essential for each and every business or brand.

Are traditional means of advertising dead?

As a matter of fact, the advertising model embracing the media of old marketing methods (newspapers, Yellow Pages, and other traditional forms of advertising) basically doesn’t appeal to today’s consumer.

old marketing methods

Copyright 2017 Bill Keene Inc

Nowadays, the first point of call for a customer before doing anything is to search online.

Before making any purchase, buyers try as much as possible to gather more information about the product or service online, from the comfort of their home, or at work. Not only do customers find online search convenient, but they are also able to gather more information compared to the streamlined information provided by newspapers, and the Yellow Pages.

What causes this?

A recent study revealed that commercial purchases now utilize online channels both for making research and purchasing. Online channels have now surpassed more traditional buying channels. Some of the reasons for this include:

  • Easy experience

Buyers want a simple, easy, and convenient shopping experience. The only way this can be achieved is through online channels. With a quick online search, buyers are able to either get or learn what they want as quickly as possible rather than having to spend a lot of time searching through the Yellow Pages or newspapers.

  • Full product descriptions

The search for a full product description has influenced more buyers to use online searches. Online videos are often viewed to get specific features and benefits. Buyers now also seek full product descriptions, specification sheets, and instruction manuals. They also want related questions about the product, reviews, and other helpful information. All these are some of the advantages offered by online searches that remain unmatched through traditional means.

  • Mobile Friendly Websites

What purchasers want is a straightforward and intuitive experience they can easily navigate through while shopping, and not some bulky paper listings. This has brought about the development of mobile-first e-commerce providing shoppers with an easy-to-navigate shopping platform, whereby they can do research and place an order anytime they find convenient be it at nights, during the holidays, on weekends, and so forth.

  • In-stock Inventory

Furthermore, buyers want product listings to be up to date, and also have an idea about when the product is available for pickup. Online listings are usually up to date as compared to newspaper, or Yellow Page listings.

What is the way forward?

As of 2013, about 81% of buyers conducted online research before making purchases. 60% start by making use of a search engine to find the products they will like to purchase, and 61% will read product reviews before making any purchase. Certainly, over three years later, these would have only increased. On average, consumers usually go as far as visiting up to three online stores prior to making their purchase.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov.

It is time various business organizations and brands abandon old marketing methods and begin to incorporate digital marketing more. Companies of varying sizes should not waste their money on Yellow Page advertising. Business organizations can meet the information and shopping needs of their various customers, and in the process, benefit from increased deals and sales.

The outline for achieving your business objectives lies in your online marketing strategies. You have to be flexible and versatile enough to make proper adjustments and adequate changes necessitated by the environment to effectively attain your goals. Business owners need to focus more on their online marketing and digital marketing strategies. In other to achieve this, your business or brand will need an online presence, a website friendly to search engines, an active social media campaign, and lots more.

We can help.

6 Ways to Create Social Media Brand Continuity

Creating social media brand continuity is crucial for serious businesses of all sizes.

With Facebook, Twitter, Pinterest, Snapchat, Vine, LinkedIn, Instagram, Reddit, YouTube, Digg, Google+ and so many other social networks at your fingertips it can get quite overwhelming to communicate with all of your followers at once.

social media brand continuity

Your social media brand continuity must have a common root.

And as if keeping everyone engaged wasn’t challenging enough, it is also crucial that you create brand social media brand continuity across all channels. In other words, while you should adapt to the different platforms and their various audience types, you will also have to stay true to your core message that unites your target audience and entice them to keep returning to your brand.

How can you do that? Let’s take a look at six ways to create social media brand continuity.

1- Editorial Voice

Your editorial voice can evolve over time, but it should be clearly defined early on. Should your posts sound playful, serious, educational, professional, or even sarcastic? Decide for yourself which tone fits your brand best and stick to it. Over time, your audience will get used to a certain way you “talk” to them and they will come to expect it.

Your voice will also need to shirt slightly due to the constraints of the different media platforms. So be aware of any restrictions and what audiences usually use each platform. See more on #6, below.

2- Images, Design and Colors

After defining an editorial voice that reflects your brand’s core values and social media brand continuity, do the same for all the images, design elements, and colors you want to use. If you have found the perfect Facebook cover image, for example, use that same image and reformat it to fit the featured image areas on other social media platforms. Consistency is key.

Additionally, as every graphic designer will tell you, it helps to define an overall color scheme that you stay within for all your images and graphic components (e.g. buttons and frames) in order to establish social media brand continuity. Ask yourself, “Is my brand better represented by warm colors like red, orange, and yellow or cool colors like blue, green, and violet?”

3- Customer Relationship

Some brands are very close to their customers and provide 24/7 customer service to be easily accessible; others prefer to keep a distance and establish more of an authoritative role as a result of which customers feel a sense of privilege when getting to “talk” to them.

Both works, but once you decide which role your brand will play in customer relations, you should stick to it so that your customer base learns what to expect. Social media platforms are a perfect way to establish this role by using a clear editorial voice and a certain frequency in posting content and replying to customer requests.

4- Re-post Other Content or Critique It

Before a small business owner can worry about social media brand continuity, they have to worry about getting enough content. When companies start out and still have to work with small staffs, it can be a daunting task to fill the walls of all your social media accounts with fresh content on a consistent basis.

Instead of letting the quality suffer by producing more content with less substance, consider re-posting content from other sites and companies that could be valuable to your audience. This not only portrays confidence that you trust your audience enough to return to your brand after sending them somewhere else (of course try to avoid direct competitors), but it also shows that you know your domain and what you are talking about.

Or course, you must ALWAYS give attribution to the original author. No use risking your whole social media brand continuity strategy for ripping someone off.

Another sub-approach to this method is to comment on (either pro or con) about the content of the article. It takes much less time to do so than develop content from scratch.

In a way, you are using other, compatible companies’ content to extend your brand continuity.

5- Stay Authentic

Once a company is growing and the customer base expanding, chances are that a larger amount of people and potential advertisers will pull you in all kinds of directions to fulfill their needs. It’s crucial – now more than ever – to stick to your guns and stay true to your core values, what you stand for as a brand.

While that big check from a potential advertiser seems pretty sweet, it could potentially alienate your customers if the product you endorse does not align with your brand promise.

6- Platform Focus

“The more the merrier” principle does not apply when it comes to selecting which social media platforms to focus on. In fact, it will hurt your brand (and search engine rankings) if you try to reach everyone everywhere and as a result start copy-pasting the exact same content.

That’s because each network’s audience has different interests and ways of communicating. So focus only on a handful of social media channels that your marketing team can become an expert in and represent your brand in a tailored way that is still consistent with your overall message.

Conclusion

In general, take your time to research which social network platform has the largest share of your target audience and aligns most seamlessly with your brand promise. It will be much easier to create and maintain social media brand continuity. Make that your primary focus, and add the others to support it.

We have a variety of standard and customized social media programs to help get you started.

 

Nick Rojas for Penrose Productions

 

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Business Videos: Quality is Key for Shareability

We recently read a business video article titled “10 Ways Video Can Increase Conversion Rates.”

In this article author Sharon Hurley Hall makes a point that we have been advocating about business videos for over three decades: the smart marketer uses business videos BECAUSE THEY WORK. In her article, she lists 6 ways for business videos to boost conversions with an additional 4 methods to improve conversions.

Boosting conversions has always been a by-product of great business videos, but now it’s easier than ever online.

online video

 

Back in the day before online video (yes,there was such a time, and we were there) the term “increase conversion rates” meant using videos in ways different from how it’s used in the 21st century. In the 1980s and 1990s we urged our clients to make sure their sales and marketing videos were seen by their customers by some or all of these:

  • making mass copies of their program on VHS tape and sending them out, either solicited or unsolicited
  • offering a copy of the video in print ads
  • giving copies of the video away at trade shows and/or playing it on a TV in the trade show booth
  • having their sales reps take the video and show it to the potential client.

So even then, our customers reported great success in raising conversion rates because business videos actually enabled their customers to see the process, service, product, etc. at work.

This was a particularly effective tactic when the process, service, product, etc. shown in the business videos was otherwise difficult to demonstrate or visualize.

Another benefit of the business videos was that they allowed our clients’ customers to see a process, method, assembly, etc. that was performed in foreign countries. This became more of a factor as globalization increased. It was much easier for our clients to send us abroad to capture footage that could be shown in a video than it would be to send or request that their customer travel abroad to see the process in person. Such international business videos gave us the opportunity to travel overseas for such work. Here is an example of one shot in China in the 1990s.

Back to the Hall article, of the 6 ways to increase conversions she lists the following four that have always been true since we began producing business videos:

  1. Build trust
  2. Grabbing attention
  3. Answering questions
  4. Telling your story

In addition,she rounds out the list of six with two ways that have really only blossomed due to being able to place business videos online:

  1. Keeping visitors on your site
  2. Being shareable

These two additional factors create very important opportunities for businesses of all sizes.

In attempting to maximize their search engine credibility with Google and other search engines, companies can increase their search engine power by maximizing the time visitors spend on their web site. Videos can help. YouTube and Google both give search engine power to videos that are not just viewed, but viewed through until the end.

The longer the video is watched, the more credibility it has in the search engines.

As we pointed out before, this argues strongly not just for using videos, but for producing GREAT business videos in order to increase user engagement.

Obviously Google does not arbitrarily assign ranking factors in their search engine algorithm. Their goal is to create the best user experience possible so they give more credit to videos that are watched to the end. Watching to the end indicates that the user was engaged and interested.

But they also favor videos that are shared, hence the shareability factor cited in Ms. Hall’s article. Shareability also indicates that users like and are interested.

Also, the more times a video is shared, the more it is watched, and therefore the more views it receives. So more views means higher rankings for your business videos and web pages in Google, all things equal.

So to the articles list we would emphasize quality for your business video.

After all, this comes complete circle back to the issue of conversions. A well produced business video will generate trust and attention and allow you to tell your story, answering questions as needed.

This will help you get positive responses and conversions from your existing customer base as get you found and generate conversions from new clients looking for your product or service on the web.

We’ve written more on the need to outsource your business videos before.

Obviously we think we’re the solution. Feel free to call us for your no-obligation consultation today.

 

Business Video Production Quality is Critical Says a New Study

Business video production has been our specialty since 1981, and we’ve always insisted that quality was key.

Now a new study helps confirm our long-held belief that companies need video production quality to convey a positive image of themselves, products and/or services. This video production study surveyed 1200 customers to test their attitudes about how business video production quality effects their buying decision. According the the survey “those surveyed were also 62% more likely to have a negative perception of a brand that published a poor-quality video.”

This has tremendous implications for those that create or contract for business video production services.

Clearly if a company wants to be perceived positively by their potential customers they should produce business video productions with the highest quality that they can afford. Not only are customers less likely to turn away from the video or click away, they can actually be engaged and continue to watch, to and through the call to action.

steadicam business production

 

But there are several mistakes that must be avoided, even when the budget is low.

We blogged about these errors years ago in a series on business video production errors, which goes into depth about the mistakes that are made in business video production and how to avoid them. They range from pre-production through audio and video production.

We take issue with another conclusion of the study, however.

In the study the authors criticize YouTube videos because of their tendency to not fully load, or buffer. They quote viewers who say they are likely to click away to another video or another section of the webpage.

First, we don’t feel that the problem is that serious. YouTube continues to improve its algorithm which will only make their videos easier and easier to see. Further, on the receiving end, viewers connections are getting faster and faster, also minimizing the issue.

Another fact that needs consideration is that the company that commissioned the study is in the business of providing a high speed video distribution platform. They are trying to get business video productions to use their engines, so it’s in their interest to suck content producers and companies away from YouTube.

Another thought… if the connection speed from YouTube is an issue, it should apply pretty much evenly to all videos that the viewer might watch.

We’ve also discussed many times in this blog that there are many benefits from posting business video productions on YouTube.

Chief among these are the importance of YouTube as a method of gaining high search engine rankings.

Because Google owns YouTube, it gives greater preference to YouTube videos in its search engine results.

The wise business owner will not neglect this fact when creating business video productions to get found in Google. The answer: hire video production pros who can create great videos and optimize them for the search engines. And hire those pros that specialize in business video productions.

Of course, we think those “video production pros” means Penrose Productions.

your business video production experts

 

 

 

 

 

 

 

San Jose Video Production Videos in the Search Engines

When offering small business video productions for San Jose firms, we have to practice what we preach.

San Jose video production work has been gathering steam as of late as small businesses come to the realization of the obvious: that videos are getting ranked in Google. So nowadays with the web as the preferred method of video distribution, it’s not just about having good videos — it’s getting them found by others, preferably potential customers. We’ve written before about this growth among Silicon Valley businesses using video for search engine placement.

In order to lead the way, and to show others how it is done, we are going to do a live challenge on our blog to share how we rank our San Jose video productions.

As we talk to San Jose small business owners, we know we have to offer proof that we can use these videos to get first page Google rankings. We have done this for several customers, but the more competitive it is to rank for a particular keyword, the longer it takes to get ranked. We can use all the means at our disposal, but no matter how fast Google crawls a site with their spiders, the will not give it Google love unless it either:

  1. is a video ranking for keywords with little competition, or
  2. the video proves its worth by continuing to be popular over time.

When searching for keywords with little competition, we look to rank quickly for “long tail keywords.”

Long tail keywords are complex and have more words in them than short searches. The more words that people type into Google for a term, the more specific they are searching, and those are typically easier to rank for.

For example, here is a list of keywords that becomes increasingly easier to rank for as you proceed down the list:

  • san jose video
  • san jose video production
  • san jose video production companies
  • best san jose video production companies
  • and so on…

In fact, a few months ago we took on the challenge to see how quickly we could rank on Google for “Best Silicon Valley video production company.” After doing a short little video using a headset microphone and screen capture software, we were able to rank a video on page 1 for that search term in about 20 minutes. Here is is:

Accurate keyword analysis helps us to target the correct keywords that can be ranked for quickly. We go after the long tail keywords and simultaneously build up our “juice” in Google to get the tougher keywords.

For example, we’ve had some recent success with ranking a video on page 1 in a very competitive niche. Our approach in this case is to rank a difficult but generic keyword that would provide very lucrative to doctors in the San Jose area practicing cosmetic surgery.

We will get to page 1 for “San Jose cosmetic surgery” after a while, but meanwhile we’re delighted to report that we have our generic video production for that topic listed for “San Jose liposuction.” San Jose liposuction listingsThat was a lesser searched (and thus easier to rank for) term than “San Jose cosmetic surgery” or “San Jose plastic surgery” but we’re confident we’ll be on page one for those before too long.

Any of you out there want to admit to using a San Jose area plastic surgeon who would like to rent this video from us? It could bring in some serious leads!

So what next? Now we are taking on the challenge of trying to rank on page 1 of Google for “San Jose video production.” We will be posting several videos as part of our YouTube strategy to do this, and here is the first. In this one we have some simple footage of a video production we did recently for San Jose based Abbey Carpet and Floors.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts as well as other videos that we re-direct to the search term “San Jose video production.”

We look forward to sharing our San Jose video production videos with you as we gain rankings in the search engines.

As mentioned above, it’s not a speedy process when dealing with a competitive keyword, but we’ll keep you advised as we move up the search engine ranks. Look for us on page 1 of Google!

 

San Jose Web Marketing: the Use of Directories

Small firms looking for a San Jose web marketing advantage need to be listed in numerous directories.

San Jose web marketing is tough. In a major metro area like the South Bay, there are numerous companies competing to get found online. The list of web marketing tasks seems almost endless. And there is not shortage of San Jose web marketing firms to help companies do this.

We’ve created a resource that will help companies get a leg up on their San Jose web marketing.

One of the first steps the small business should take is to get listed in a variety of web directories, But which ones? We’ve compiled a list of the top directories as well as instructions on how to get listed on them. It’s only a click away, and available at no charge from us at Penrose Productions.

These directories will not only help potential customers directly access a business through that directory, but it will also help businesses get found in the search engines.

San Jose web marketing directoryDownload this report now, to jump start your San Jose web marketing.

It’s available on our site for free. Just head over to our page on web marketing and head down to check mark #4 to find the download.

And if you decide that you don’t have the resources to do all of this work yourself, give us a call at 650-969-8273. The pros at Penrose Productions will be delighted to help you with your San Jose web marketing.