PowerPoint as an Animation Tool

PowerPoint can be an effective animation tool in business videos.

powerpointGone are the days when PowerPoint was associated with college presentations and school tutorials. Today, a lot of marketers link the mighty tool with their day to day routines, and we see that PowerPoint presentations are staples of meeting and presentations.

But the flexibility of PowerPoint can be leveraged to create animations in videos that do a great job of explaining concepts that might otherwise be difficult to understand.

We recently undertook some San Jose video production work for a client. When we did a pair of marketing videos for Sphere3D’s Overland Storage Division, we were given the tough job of explaining their shareable storage concept. But the budget was not there to create elaborate 3D graphics. Here is one of the videos we created for them (another shorter version was also created that eliminated about 1/3 of this version):

Benefit #1 – Saving Time and Money

A major benefit in using PowerPoint over many other complicated tools is that we are able to save clients’ and developers’ time. Marketing videos using PowerPoint is a relatively simple and fast method of demonstrating concepts. In a matter of few short minutes, you will be able to connect huge volumes of data. Above all, a single presentation will be sufficient to showcase product details, images, tutorials and much more.

Benefit #2 – Visually Compelling

Visual information is a key selling point in PowerPoint videos. According to a recent study, marketing videos with unique visual content are likely to attract more audiences than the rest. Moving on, you can demonstrate critical benefits of your service or product in an attractive and convenient form. Visually compelling slides can be very worthwhile as they explain concepts not easily understood by others.

Benefit #3 – Professionalism

Last but certainly not least, the use of graphics serves to to enhance the professional reputation of our clients. PowerPoint presentations can be so much more than simple word slides, and these graphics show it.

Microsoft PowerPoint can be downloaded here, of course, but it has a steep learning curve to use its features fully, especially when it comes to 2D animation that tells a great story on video. Why not hire the experts at Penrose Productions instead?

Experience counts

No two video shoots are exactly alike.

We had a San Francisco video production gig the other day, where we were to record a conference. A group from Canada was having their user group meeting there, and they found us to record the video, and edit a promotional piece for their website. Nothing could be simpler, right? After all, we’ve done hundreds of similar events in the past.

Since this was a new venue, we scouted the location on the day prior to the shooting.

And we were glad that we did. The event was being held at the Energy Efficiency Funding Group on Mission St. To our dismay, we discovered that in the hall there was a huge concrete pillar which was standing in the middle of the room. The pillar is an internal part of the building, designed to help make the building earthquake proof (after all, this WAS a San Francisco video production we were doing).

video experience counts

 

Often we call these shoots “back of the room shoots” because that’s where we typically set up – in the back of the room. But this pillar made the standard configuration impossible. Any professional video producer will tell you this can be a challenging environment to work on but at the end of it all, it’s our job to ensure that the customer gets what she wants. .

Frankly, we had never encountered quite the same situation before, but with our years of experience and flexibility we were able to adapt, pull through the hardships and give the quality that is required.

Having the adaptability and experience allows us to know how to navigate in various environments. Those are the sorts of things that separate an amateur and a professional video producer. It is something that takes years to learn. It takes training, dedication and understanding, all skills that we have acquired and used over the years to deliver the kind of videos that our customers need.

Experience counts!

 

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

San Jose Video Production Client Referral

A San Jose Video Production customer of ours returns after several years and recommends us for work with her new company.

We didn’t get to be the leading video production company in San Jose and Silicon Valley by disappointing our clients. With our 32 years of experience producing video for business and organizational clients we take pride in our delivery of great video work in all fields with speed, quality, effectiveness and efficiency.

As a result, our clients have give us a 100% satisfaction rating for our Silicon Valley/San Jose video production work.

In this survey, conducted by an independent auditing agency making blind calls, when our clients were asked if they needed the services of a Silicon Valley/San Jose video production company in the future, would they call or recommend Penrose Productions. They all said “YES”.

This has been a result of over three decades cultivating our reputation for great work and service.

Over the years, our Silicon Valley/San Jose video production company has focused on becoming a real partner with each of our clients to bring success to their video productions. From the beginning of the process we establish production goals so that they will meet and exceed the client’s requirements of:

  • the intended audience
  • what the video production should accomplish
  • how it will work with other aspects of the project 
  • how it will be implemented.

Yet despite our stellar track record, we are always pleasantly surprised when clients from “back in the day” look us up to give us more video production business, or a referral to do so.

This has happened lots recently and just again this last week.

One customer with whom we did dozens of San Jose video productions at her previous company has contacted us again in her new position. Her new company is one of the largest in Silicon Valley. The company has a large San Jose video production department, but using them is a lengthy process. And since she

San Jose video production needed to move NOW, she knew just who to call. So she joins the ranks of a half dozen customers who just this calendar year have hired us again despite having moved on to other positions and to other employers.

 

Naturally we’re delighted for the big vote of confidence.

We also are excited about the opportunities to renew our working relationship with those clients. In many cases we worked countless hours on projects with these folks and have really bonded with them.

We started in video production when it was a fledgling business. It has always been our goal to develop lasting relationships with superior service for these clients, and our track record and many video production testimonials have helped us meet this goal.

And we are confident that future clients will not only be satisfied with the results and service we give them, but will be referring us as well.

In the words of Henry Ford, “Coming together is the beginning. Keeping together is progress. Working together is success.”

 

Professional Video: Do Not Try this at Home (or Work)

Professional video production doesn’t require lots of great video gear. But it helps.

When a company wants to put forth it’s best image, it’s no secret that a professional video production will help. As we’ve commented before, professional video is becoming a much greater factor in not just communicating your message, but getting your business found in the first place.

Back in 1981, we began our professional video production business and the list of equipment to accumulate was daunting, to say the least. Cameras were extremely heavy and were never built together with a recorder. This trend did not really reverse itself until about 10 years ago. In this picture from 2004, you can see us on a shoot in China using our large broadcast quality camera. The thick (somewhat twisted) cord in the lower left connects the professional video camera to a recorder, which is out of frame. The cameras seemed to weigh a ton too. 🙁

professional video

 

small video camera

These days, cameras are becoming smaller, lighter and more compact. The recorder (whether it is in digital format or to tape) is now almost always included in the camcorder unit. And even as these professional video camcorders become tinier, they actually put out quality that is superior to that given by the cameras for which we spent 10 times as much almost 30 years ago. Even an iPhone can produce vastly superior quality to that we got in the 1980s.

Obviously, for truly professional video images it’s not the camera, but the person behind the camera that matters.

The tendency today is to simply whip out the camcorder and shoot, and this is reinforced by:

  • a YouTube culture that values and rewards quantity over quality, and
  • excellent quality video even becoming available on iPhones and Android devices.

But when it comes to your company image, you need real professional video services.

In addition to the knowledge and experience that comes with a professional video production company like ours, we bring a wide variety of equipment and personnel to the shoot to make the video look and sound as good as possible. Because of this additional gear, we don’t travel light, as you can see from this behind the scenes look at a professional Silicon Valley video shoot used for training.

professional video shoot

 

We like to think that our professional videos are like just about any other professional service. You need several components to make your video a success:

  • know-how
  • experience
  • the right equipment

If you’re missing any or all of these, you’re missing your chance to create a favorable impression for your company. Call the pros at Penrose Productions.

 

Bay Area Video Production a Hit at Fancy Food Show

A simple Bay Area video production for a new local food packager helps launch them at a huge San Francisco food show.

As a Bay Area video production company, one of the great treats is that we get to produce videos on such a wide variety of topics. We’ve done videos of a tropical hotel, a Welsh wafer fab, a Chinese lead frame manufacturer, at the zoo for an 8th grade science movie, Gold Country supermarket training videos, and so on. The diversity helps keep this business fresh for us.

We were delighted recently to get a call from the folks at Dio Deka Restaurant in Los Gatos CA to help them unveil their new line of Hellenic foods (read Greek-inspired) that they are rolling out to supermarkets and delis.

One of the highlights was getting to dine with the owners at the restaurant and enjoy many of these incredible foods. I know, it’s a tough job but someone has to do it!

Greek food

Greek food

 The big unveiling for their new food line and our Bay Area video production was at the San Francisco Winter Fancy Foods Show at Moscone Center.

Dio Deka had hired an amazing food photographer from Southern California, Brian Leatart to photograph the new foods they were unveiling. From there is was up to us to create a simple edited video production in the Bay Area. The purpose was to have this video play on a large screen at the back of their booth at Moscone while the Dio Deka folks cooked up samples of the food to share with buyers at the show.

From our experience in doing Bay Area video productions used in trade shows all over the world, we know that trade show videos need to compliment rather than dominate the sales efforts at the booth. If a trade show video gets too detailed or technical, the viewer does not remain engaged.

Trade show videos need to attract potential buyers, not sell them.

Because of show rules, audio was not allowed on any videos played in the booths. That’s why we relied heavily on graphics and character generation to let viewers know what they were seeing. I guess you’ll have to imagine what it was like at the show with the buzz of a huge crowd and no music playing on this video.

But apparently the whole experience was a huge success as reported by Zagat.

We’re glad our Bay Area video production could contribute one small piece to the successful show.

Here’s the video:

I know we’ll be celebrating soon with some Dio Deka foods! Yum!

San Jose Video Production Videos in the Search Engines

When offering small business video productions for San Jose firms, we have to practice what we preach.

San Jose video production work has been gathering steam as of late as small businesses come to the realization of the obvious: that videos are getting ranked in Google. So nowadays with the web as the preferred method of video distribution, it’s not just about having good videos — it’s getting them found by others, preferably potential customers. We’ve written before about this growth among Silicon Valley businesses using video for search engine placement.

In order to lead the way, and to show others how it is done, we are going to do a live challenge on our blog to share how we rank our San Jose video productions.

As we talk to San Jose small business owners, we know we have to offer proof that we can use these videos to get first page Google rankings. We have done this for several customers, but the more competitive it is to rank for a particular keyword, the longer it takes to get ranked. We can use all the means at our disposal, but no matter how fast Google crawls a site with their spiders, the will not give it Google love unless it either:

  1. is a video ranking for keywords with little competition, or
  2. the video proves its worth by continuing to be popular over time.

When searching for keywords with little competition, we look to rank quickly for “long tail keywords.”

Long tail keywords are complex and have more words in them than short searches. The more words that people type into Google for a term, the more specific they are searching, and those are typically easier to rank for.

For example, here is a list of keywords that becomes increasingly easier to rank for as you proceed down the list:

  • san jose video
  • san jose video production
  • san jose video production companies
  • best san jose video production companies
  • and so on…

In fact, a few months ago we took on the challenge to see how quickly we could rank on Google for “Best Silicon Valley video production company.” After doing a short little video using a headset microphone and screen capture software, we were able to rank a video on page 1 for that search term in about 20 minutes. Here is is:

Accurate keyword analysis helps us to target the correct keywords that can be ranked for quickly. We go after the long tail keywords and simultaneously build up our “juice” in Google to get the tougher keywords.

For example, we’ve had some recent success with ranking a video on page 1 in a very competitive niche. Our approach in this case is to rank a difficult but generic keyword that would provide very lucrative to doctors in the San Jose area practicing cosmetic surgery.

We will get to page 1 for “San Jose cosmetic surgery” after a while, but meanwhile we’re delighted to report that we have our generic video production for that topic listed for “San Jose liposuction.” San Jose liposuction listingsThat was a lesser searched (and thus easier to rank for) term than “San Jose cosmetic surgery” or “San Jose plastic surgery” but we’re confident we’ll be on page one for those before too long.

Any of you out there want to admit to using a San Jose area plastic surgeon who would like to rent this video from us? It could bring in some serious leads!

So what next? Now we are taking on the challenge of trying to rank on page 1 of Google for “San Jose video production.” We will be posting several videos as part of our YouTube strategy to do this, and here is the first. In this one we have some simple footage of a video production we did recently for San Jose based Abbey Carpet and Floors.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts as well as other videos that we re-direct to the search term “San Jose video production.”

We look forward to sharing our San Jose video production videos with you as we gain rankings in the search engines.

As mentioned above, it’s not a speedy process when dealing with a competitive keyword, but we’ll keep you advised as we move up the search engine ranks. Look for us on page 1 of Google!

 

San Jose Video Production at a Friend’s Home

We were pleasantly surprised to get a call to do a San Jose video production at the home of an old friend.

San Jose video production work has been taking off lately as the companies we shoot for have been making their marketing plans for 2014. As we’ve pointed out, video is becoming a more and more important component of sales and marketing efforts as time goes on. And being the savvy marketers that our clients are, they see the ever-increasing need for videos in the marketing mix.

One of our good clients is the great team at Abbey Carpets/Blossom Valley Interiors in San Jose. While meeting with owner Steve Delamore to plot video marketing strategy for 2014, we discusses the need to capture broll footage of his installation crews at work. Looking at the calendar, he identified the perfect house for much of the shooting of the flooring installation to be done. Steve shared that the owners were not just wonderful people that are terrific to work with, but they are having all the floors re-done, including both carpeting and Karndean design flooring.

Imaging my surprise when he told me that the job would be shot at the home of some good friends of many years.

I’ve known Julie and Ron for many years through church work that we’ve done together, and since I hadn’t seen them in quite a while, it was great news that we had an excuse to go to their home. It’s always a treat to see them, and the opportunity to do San Jose video production work in their home was very cool.

It was a great treat to reconnect again and we compiled a series of videos of our shooting in their home. In this particular clip, you’ll see our cameraman in action capturing the application of glue to the floor so that Karndean Design Flooring can be installed. You’ll see the installer applying the adhesive in the kitchen where the refrigerator will stand.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts.

 

 

 

Video Press Releases Increase Views 55%

Video press releases are shown to increase user views in controlled study.

We were intrigued to read recently that video press releases scored a significantly higher viewership that those press releases without videos. The methodology and logic was detailed in a recent Reel SEO article about the video press release comparison.

In it, author Greg Jarboe reports on a test that was run by New Orleans marketing company Get City Dealz. Three press releases were sent out at the same time of day on successive Saturdays last February:

  • with only an embedded video
  • with only an embedded picture
  • without either a picture or video  

The test showed that the video press release got 55% more views.

The results were hardly surprising, as we’ve been saying for quite some time (as in this post on BtoB video marketing) that video gives the marketer a strong edge these days, and this obviously holds true for video press releases.

video press releases get results

The video press release test was flawed in it’s approach, however.

As any good marketer or scientist knows, the proper way to test the effect of different variables is to isolate them and change just one at a time to measure their impact. In this study, the results would have been better measured if there had been a couple of more controls:

  • instead of three different press releases, they should have used the SAME press release (instead of 3 different ones), one with video, one with an image, and one without either
  • send all three releases out on the same date, instead of 3 successive weeks.

That said, the measurement of the effect of the response to video press releases would have probably been pretty much the same. However, to make the claim that they are 55% more effective may or may not be true.

Bottom line: you can rest assured that video press releases will get a better response than they would without the video embedded.

 

 

Northern California Video Production (and Worldwide): 32 years and counting

Our Northern California video production company celebrates its 32nd anniversary of business video production.

Northern California video production

Northern California video production is a super competitive marketplace, and we’ve been surviving and thriving over the years for 32 years now — officially. We started the business in October 1981. To last that long, we’d like to think that means that we’re doing something right.

There have been lots of changes over the years in our industry and we’ve kept up with them. And one of the ways we keep our enthusiasm for video production is that our clients are so diverse that we always get involved with a wide variety of industries and locations.

Repeat business is the key.

Although we’re constantly on the prowl for new business, bringing customers BACK to Penrose Productions has been the key to a long career in Northern California video production. The technology has hanged dramatically since 1981 (can you say VHS and Betamax?) but two things remain constant: offering quality video work and backing it with dedicated customer service.  As a result we have a long list of Northern California video production testimonials for your review.

Our guarantee is unique among Northern California video production companies.

You can search far and wide and you won’t be able to find any other guaranteed Northern California video production. We offers a complete 100% money-back guarantee. But we’ve never had to refund anyone’s money under this policy. Why? Because it forces us to work closely with our clients to be sure that they are happy with the progress of the project every step of the way.

Customers have trusted us to take our Northern California video production skills across the US and around the globe.

windsor castle video production

On many occasions customers have used us to shoot not just Northern California video productions. They’ve also hired us to shoot at locations throughout the country and even globally. We’ve shot in 25 states and D.C., as well as numerous foreign countries. These customers know that the video footage we capture will be consistent with the overall theme and look of the video project we are doing for them.

We offer all video production services, from concept to delivery.

We’ve had to change with technology over the years, but as the dean of Northern California video production companies we’ve added a variety of services to our offerings over the years, What was once recording to video cassettes and editing from tape to tape is now done digitally. And while viewers once had to load up the VCR to watch a video, they now just pop in a DVD, or click a mouse to watch on the internet or a company intranet.

We’re offering a 32% discount for new business, good until Thanksgiving 2013.

In honor of our 32nd anniversary as the premier Northern California video production company for BtoB videos, we’re offering a 32% discount to new clients on all work booked by November 27, 2013. We’d love to make some new friends that will call on us for the next 32 years!

After all, we are the “Best Silicon Valley video production company.” Ask Google!

Northern California video production company