Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Video Marketing Weekly from Penrose Productions 2/7/17

Here’s this week’s edition of our Video Marketing Weekly.

video engagementWe’ve gathered these articles, blog posts, etc. from around the web from the past week. And since viewer engagement in 2017 is going nowhere but up, there’s no shortage of great articles out there.
In fact, the lead article for this week’s compilation of articles from around the web is one titled “How to Use Video Content to Accelerate User Engagement.

The article gives us a look at how much video helps with online marketing. In fact, it says that “landing pages featuring video content increase engagement by 80%.”

Wow, who wouldn’t want that kind of increase in viewer engagement?

Although the numbers are amazing, it comes down to one point, if you aren’t using online videos, your viewer engagement is suffering.

 

Please be sure to check out this article and the many other articles from the past week and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are very happy to share this collection of articles to help our customers and others be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/31/17

Here’s our latest edition of Video Marketing Weekly.

viral videoWe’ve compiled these articles from around the web from the past week. Since 2017 is the “year of web video” there’s no shortage of great articles out there.
The lead article for this week’s compilation of articles from around the web is one titled “This Viral Marketing Video Reached 250 Million Views in Just 24 Hours.

Now, it’s doubtful that our BtoB or BtoC clients will ever get a video with THAT kind of reach.

But how about reaching several hundred or several thousand of your top potential clients. That we can help with. And the article underscores several of the traits necessary to get your video noticed and shared. And who doesn’t want that?.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/17/17

Here’s our latest edition of Video Marketing Weekly.

We’ve compiled these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article for this week’s compilation of articles from around the web is one from MarketingProfs titled “Three Major Shifts That Will Transform Video Marketing in 2017.” The article is a good one and agrees with us that in 2017 video marketing will be bigger than ever.

However we have a problem with major shift #3 in their article, which talks about the trend of bringing video production in house to increase its return on investment.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/10/17

Here’s our weekly gathering of posts and articles from across the internet about video marketing.

We’ve gathered these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article in this edition’s is titled “3 Questions to Ask Yourself Before Diving into Video Marketing.” With just three tips on video marketing, it is pretty short, and some of the biggies are not included, such as knowing your audience. That seems to be implied to a certain extent, but tht shouldn’t be assumed.

But please check out the various articles and see what you think. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/3/17

Here’s our latest collection of posts and articles from across the web about the subject of video marketing.

We’ve curated them from around the web from the past week. Despite the holidays, we’ve got some good video marketing articles for you.

The lead article in this edition’s is titled “Create an Amazing Promo Video.” There are some nice tips in here for those of you trying to get your arms around a promo video for your company or practice.

Take a look, see what you think, and if we can help you in this or any area of video marketing, of course just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273