No two video shoots are exactly alike.
We had a San Francisco video production gig the other day, where we were to record a conference. A group from Canada was having their user group meeting there, and they found us to record the video, and edit a promotional piece for their website. Nothing could be simpler, right? After all, we’ve done hundreds of similar events in the past.
Since this was a new venue, we scouted the location on the day prior to the shooting.
And we were glad that we did. The event was being held at the Energy Efficiency Funding Group on Mission St. To our dismay, we discovered that in the hall there was a huge concrete pillar which was standing in the middle of the room. The pillar is an internal part of the building, designed to help make the building earthquake proof (after all, this WAS a San Francisco video production we were doing).
Often we call these shoots “back of the room shoots” because that’s where we typically set up – in the back of the room. But this pillar made the standard configuration impossible. Any professional video producer will tell you this can be a challenging environment to work on but at the end of it all, it’s our job to ensure that the customer gets what she wants. .
Frankly, we had never encountered quite the same situation before, but with our years of experience and flexibility we were able to adapt, pull through the hardships and give the quality that is required.
Having the adaptability and experience allows us to know how to navigate in various environments. Those are the sorts of things that separate an amateur and a professional video producer. It is something that takes years to learn. It takes training, dedication and understanding, all skills that we have acquired and used over the years to deliver the kind of videos that our customers need.